12:09:10 From David Huppert to Everyone: Welcome everyone! Here’s the Public Media Innovators main page, where you can find links to Chad’s must-read newsletter, as well as links to old (and future) webinars: https://publicmedialearns.instructure.com/courses/237 12:10:38 From Chad Davis to Everyone: Everyone feel free to drop questions in here in the chat as we go. Comments and snarky asides also welcome. 12:13:32 From Chad Davis to Everyone: https://www.perplexity.ai/ 12:13:56 From Chad Davis to Everyone: (👆 If you want to try Perplexity.) 12:16:29 From Chad Davis to Everyone: A bit about “Google Zero”: https://www.theverge.com/24167865/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience 12:17:07 From Chad Davis to Everyone: https://www.axios.com/2025/07/23/publishers-google-zero 12:19:27 From Priyanka Boghani to Everyone: In relation to this slide, AI overviews may not have an immediate impact on streaming but is it fair to say that as organic search traffic declines, the visibility and awareness of our sites/brands will have an impact on streaming and other KPIs? 12:20:00 From Dave Gustafson to Everyone: Can you share the methods you used to conduct this analysis, in case we want to replicate for our local stations. 12:20:01 From Chad Davis to Everyone: How do you see where AI Overviews link to your site? I can see ChatGPT and Perplexity traffic, but where is that in Google Analytics? 12:22:36 From Mark Riechers to Everyone: This kind of reminds me of the conversation about how social media engagement could be linked to direct conversions in terms of podcast downloads or video views. Like, we know it makes a difference, but it’s complicated to trace a straight line from an engagement to a podcast listen or video view. 12:25:06 From Chad Davis to Everyone: Cool. Thanks. I’ve heard of ahrefs...didn’t realize that was an option. Here’s a link for others to check the company out: https://ahrefs.com/ 12:27:00 From Richard Traylor to Everyone: @Dave Gustafson Send us a message at pbs-seo@pbs.org and we'd be happy to share our methods! 12:31:43 From Dave Gustafson to Everyone: Do you know how google decides if your search is considered a local search? 12:41:46 From Tim Schneider to Everyone: Google runs the Google Ad Grants program, which provides qualifying nonprofits up to the equivalent of 10,000 USD per month in search ad credits in a specialized Google Ads account. 12:42:27 From Tim Schneider to Everyone: Google Ad Grants accounts are separate from paid Google Ads accounts and must follow program-specific compliance rules like minimum click-through rates and conversion tracking. 12:43:50 From Chad Davis to Everyone: Are there any limitations on using those funds for AI SEM? 12:44:52 From Julia Ruffin to Everyone: I would like to learn more about google grant program. 12:45:58 From Emily Clark to Host and panelists: Julia, I’m happy to share more information about the Grant! Please feel free to email me at ekclark@pbs.org! 12:46:29 From Mark Prasuhn to Everyone: Many stations are using the Google Ad Grant program, we've had it since 2022, via specialized consultants who charge a monthly fee to manage your account which is a good option for a small station without the necessary expertise on staff. 12:47:53 From Emily Clark to Host and panelists: Yes! I am also happy to help set up your Grant and initial campaigns if you are interested. Please find first steps on how to apply here: https://www.google.com/grants/get-started/ 12:49:13 From Chad Davis to Everyone: Link to MozPro: https://moz.com/moz-pro-signup 12:49:39 From Lynn Valiquette to Everyone: That’s good to know Mark! 12:50:18 From Lynn Hatter to Everyone: @Mark Prasuhn which firm are you using for consulting? 12:50:23 From Chad Davis to Everyone: And Ahrefs again: https://ahrefs.com/ 12:51:30 From Mark Prasuhn to Everyone: we use nonprofitmegaphone.com - they've been quite good although there are others. 12:52:14 From Lynn Hatter to Everyone: Thank you! 12:54:01 From Bijan Rezvani to Everyone: I see GPTBot and PerlexityBot on the pbs.org disallow list… I’m wondering if you can talk a little more about that and if you’ve taken any other steps in this direction. 12:54:57 From Jeff Lin to Everyone: Is there any indication on whether (or when) AI Overview and AI Mode will become the default search experience? 12:57:58 From Lynn Hatter to Everyone: How can we boost local content visibility in a zero click and ai overview environment? How do we get our content seen if no one is looking? 12:58:10 From Kristian Knutsen to Everyone: What do you think about the idea that these findings on impacts of AI overviews might suggest that the comparative audience-generating value of video content is increasing in comparison to text-driven content? 12:58:42 From Lynn Valiquette to Everyone: Where can we find this disallow list to make sure staff know this in addition to station’s own policies? 12:59:00 From Catherine Rafferty to Everyone: Has PBS done research on SEO and AI on other search engines besides Google? 12:59:17 From Anais Cayo to Everyone: We hear you. We can share an update on pbs.org and Bots as soon as we can. 12:59:40 From Bijan Rezvani to Everyone: @Lynn I was looking at https://www.pbs.org/robots.txt. Re “other steps” I was alluding to working with Cloudflare 12:59:50 From Bijan Rezvani to Everyone: (or similar) 13:00:33 From Mark Riechers to Everyone: Do you think we can say with confidence (even a percentage confidence that isn’t 100%) that deciding to block these bots could potentially have a negative impact on discoverability in LLM results? It just strikes me that we’ll all have to explain the implications of a decision like that and that it’s more complicated than simply keeping AI companies from hoovering up our data? 13:01:17 From Ashley Swansong to Everyone: Is there any way we can find out which of our content is linked to an AI overview? 13:09:02 From Anais Cayo to Everyone: Yes, we will do some followups around the disallow and bots topic and get back to this group. 13:12:40 From Anais Cayo to Everyone: AI browsers like ChatGPT Atlas: We’ll get into deep dives after the holidays! We know folks have been to recent conferences and want to collect our thoughts. 13:13:52 From Ashley Swansong to Everyone: Thank you 13:13:58 From Nicholas Schwitzer to Everyone: Maec Waewaenen (Thank you very much) for the good information! 13:14:41 From Kristian Knutsen to Everyone: Traffic to news items on pbswisconsin.org that's referred by ChatGPT has been steadily increasing upwards over the past year, and isn't too far behind Bing. Both are still eclipsed by well over an order of magnitude by Google, though. 13:14:45 From Mark Riechers to Everyone: Sorry I didn’t mean to put y’all on the spot if you can’t answer! More mentioned that thought as a broader discussion. 13:18:39 From Mark Prasuhn to Everyone: Bing had a program that was similar to Google Ad Grant (although lesser $ to the non-profit) but it's now being shut down 13:20:32 From Kara Walsh to Everyone: Marketing Against the Grain podcast 13:21:28 From Robyn Hazen to Everyone: The Search Engine Roundtable mobile app is great too! 13:21:40 From Chad Davis to Everyone: https://www.growth-memo.com/ 13:22:11 From Anais Cayo to Host and panelists: Additionally, at PBS, we are starting an AI + search internal working group in the new year. I hope that soon after that, we can share recommendations on a more regular basis. 13:22:18 From Richard Traylor to Everyone: seroundtable.com 13:23:17 From Richard Traylor to Everyone: https://www.theneurondaily.com/ 13:23:22 From Bijan Rezvani to Everyone: Thank you for this great presentation. Looking forward to sharing the recording at our station. 13:23:43 From Robyn Hazen to Everyone: Thanks everyone! 13:23:56 From Julia Ruffin to Everyone: thank you! 13:23:58 From Nicholas Schwitzer to Everyone: 👏👏👏 13:24:05 From Mark Stender to Everyone: Thanks everyone!