[David Huppert] 12:01:52 Alrighty! Hey, everybody! Welcome… [David Huppert] 12:01:57 To the public, media innovators webinar folks, uh… We let folks just trickle in for a minute before we get started. Sometimes it takes a moment, so… [David Huppert] 12:02:08 In this brief, awkward moment, we like to sometimes do… a fun icebreaker. So, Amber, if you can throw that up on the screen. This is… okay, this is a real… [David Huppert] 12:02:17 This really happened once in a pitch meeting I was in. [David Huppert] 12:02:20 Where they asked everyone to say, what is the greatest invention of all time? [David Huppert] 12:02:23 And I'm just curious, if you put your things in there… Uh, what you think it is. This is, like, also a hot tip to recommend, though, which is, like, a fun list thing for recommending things. [David Huppert] 12:02:33 And no virtue signaling, no, like, dialysis machine allowed, no, you know, gene therapy kind of answers here. We all agree those are the greatest inventions of all time, so this is more… everyday objects, things. What do you think? The wheel. Okay, this is great, I love these. [David Huppert] 12:02:51 Uh, and just make sure you're… chat is set to everyone, not just hosts and panelists, which I think it is. [David Huppert] 12:02:59 The washing machine, the wedge. Oh, the lever, huh? [David Huppert] 12:03:04 I like these. The coffee, this is good. Um, I just traveled up and down I-95 all weekend, so I'm gonna go with E-ZPass. [David Huppert] 12:03:14 Because, holy cow. Can't imagine life without that. [David Huppert] 12:03:20 Uh, these are great. The camera, tennis racket. I was in a meeting, like I said, where this was posed once, and someone was, like, really going… [David Huppert] 12:03:30 Going to bat for the jar of… pre-mixed peanut butter and jelly. I always, like, comes pre-mixing that jar. [David Huppert] 12:03:38 It was very decisive. Um, I don't think that one won out, but this is fun to see. [David Huppert] 12:03:44 What you all think is the greatest invention of all time. [David Huppert] 12:03:47 Uh, bottles with tops. That's good. [David Huppert] 12:03:52 Great, okay, well, keep those coming if you can. It's a fun little icebreaker that we like to do, some things like this sometimes, and uh, yeah. [David Huppert] 12:04:00 We are so glad that you are with us. Another edition of the Public Media. [David Huppert] 12:04:06 Innovators monthly webinar series. This one is gonna be, uh. I think very timely, so we thank you for joining us. [David Huppert] 12:04:16 I would like to take a moment just to thank my co-hosts, Chad Davis of Nebraska and Amber Samdahl of Wisconsin, for their work on this webinar and every other thing that we do as a group. [David Huppert] 12:04:27 Uh, in addition to being my professional and personal life coaches, which is a full-time job in and of itself. [David Huppert] 12:04:34 Amber and Chad's teams just, uh, released an amazing new game called Powwow Bound, Menominee Homecoming. [David Huppert] 12:04:40 It is awesome, new high watermark for innovation and collaboration and execution at a station level. [David Huppert] 12:04:48 Cross station. Uh, please go check it out. Amber will drop a chat in, uh, a link in the chat, rather. [David Huppert] 12:04:55 It is really just incredible to see how they pulled that off, and the thoughtfulness that their teams put behind every single frame and advisor. [David Huppert] 12:05:02 And all the content that went into it. And it's a game, so please check it out. [David Huppert] 12:05:08 Uh, this peer learning community, we gather monthly for webinars on things like AI and games and media innovation, and… really just thinking outside the traditional broadcast box, so if you feel like a misfit. [David Huppert] 12:05:20 At your station, or you're all alone, you are part of the tribe here. You are welcomed, uh, we embrace it all, so thank you for being here. [David Huppert] 12:05:30 Uh, we have a… page that NETA sponsors, I'll get to them in a second, which has all of our resources, uh, that we have as past episodes of past webinars. [David Huppert] 12:05:40 Future webinars, which I'll get to. Uh, it also has a link to Chad's, uh, bi-weekly email that he sends out, which is really… [David Huppert] 12:05:48 I think required reading, if you want to stay up to speed on all things that are happening in tech. [David Huppert] 12:05:54 And public media and the overlap between those two things, uh, it's really amazing. He curates that so well. I encourage you all to sign up for that. [David Huppert] 12:06:02 It's really, really, really well done. I also want to give a shout out to NETA for sponsoring this Peer Learning Community, and for all of their support along the way. [David Huppert] 12:06:12 We're all super bummed that there's no live NIDA conference this year, uh, but there is a free virtual version that they're gonna put together, and so thank you, NETA, for doing that. That hits at the right place and the right time, doing a free version. [David Huppert] 12:06:25 Uh, the Public Media Innovators Group, we are gonna be… curating an innovation track during that virtual meeting, so I encourage you all to look for that as you. [David Huppert] 12:06:35 Peruse the schedule for the NIDA conference. We have some really great speakers. [David Huppert] 12:06:39 About AI and gaming and how to position your station to succeed in these wild times. [David Huppert] 12:06:44 So, be on the lookout for that. Um, I want to just preview real quick, and we'll come back to this at the end for next month's public media innovators webinar. We'll be on September 11th. [David Huppert] 12:06:56 And that'll feature some folks from KQED. Uh, Francesca Fenzi and Ethan Toven-Lindsey, talking about how to create a. [David Huppert] 12:07:05 Thriving digital community beyond just likes and followers, but how to cultivate a sense of belonging and space, and they're gonna use some case studies that they've done. [David Huppert] 12:07:14 At KQED. So, we'll have links to all of that, uh, how you can register, and other links to the PMI resources. [David Huppert] 12:07:22 Amber's gonna keep on, um, putting them in there. Uh, okay, great. So, that's the housekeeping stuff. Now on to today's featured event. I am so pleased to welcome. [David Huppert] 12:07:35 Our guests to, uh, this webinar to talk about. Their book, uh, Creative Hustle. [David Huppert] 12:07:41 So, I had the pleasure of attending South by Southwest last year. We've seen some guests on this webinar series that we've met at South by Southwest, including Sam. [David Huppert] 12:07:50 Who was there, talking about some of the work that he does at the D-School, and he mentioned his book, Creative Hustle. [David Huppert] 12:07:56 That, uh, he co-wrote with Olatunde Sobomehin, who's also here, uh, joining us, and I knew right away after grabbing the book and reading it that I wanted to share some of those insights. [David Huppert] 12:08:08 With you all. So, the book is basically the anti… ChatGPT. It's the anti-AI. Instead of a large language model, it is like an individual language model. [David Huppert] 12:08:20 That will help you really connect with what your passions and principles are. [David Huppert] 12:08:25 And help you align those to what your goals are. And this is a very bespoke, individualized experience. [David Huppert] 12:08:32 But we took the pleasure of assuming a couple things, just because this is a shortened hour, and we just made, like, an assumption, like, we all share. [David Huppert] 12:08:40 There's lots of goals, personal goals, professional goals. One of the goals that I think we all share. [David Huppert] 12:08:44 Is to create meaningful media, uh, in this country in ways that sort of. [David Huppert] 12:08:50 Um, convey trust and inclusion. And so, Sam and Tunde are gonna walk us through some of their framework right now about how to sort of map that out. [David Huppert] 12:08:59 Meet this moment where we are, where we feel like the walls are caving in sometimes, and we're not really sure where we are. [David Huppert] 12:09:06 And how we can make an impact, and… how to stay authentic to ourselves. [David Huppert] 12:09:10 And so, uh, it's part self-help, but also part public media help, and it just works. So, it's kind of one of those things where you gotta trust the process. [David Huppert] 12:09:20 Um, so Tunde and Sam have this thing where they can walk you through this whole framework, but they've sort of. [David Huppert] 12:09:25 Taken some real time to consider where we are in public media today. [David Huppert] 12:09:29 And catered the experience to that. So, I'm so grateful to Tunde and Sam for doing that, and I'm so grateful that you're all joining us. [David Huppert] 12:09:37 This is gonna be, like, a working session, so I encourage you to, like. [David Huppert] 12:09:41 Get with it, be vulnerable, um, come along for the journey, and then use this example that they set up. [David Huppert] 12:09:47 To try to create your own framework of what's important for you in your personal life, in your work life. [David Huppert] 12:09:53 Um, Creative Hustle is the book, um… So much to get to, so many good things, but I think I'll just stop there, because I want to give as much time as possible. [David Huppert] 12:10:03 To Tunde and Sam. So, thank you all for joining us. I'll turn it over to you guys. [David Huppert] 12:10:07 I'm here, I'll be monitoring the chat. Um, if anyone on this webinar wants to ask a question, please do. [David Huppert] 12:10:15 Put it in the chat for now. We'll be monitoring it, make sure the chat is selected as guests and panelists, and we'll try to get to them. [David Huppert] 12:10:22 In real time, if we can, and we're definitely gonna try to save some time at the end as well. [David Huppert] 12:10:27 So, uh, Tunde, Sam… Thank you, thank you for being here, uh… [David Huppert] 12:10:32 Turning it over to you guys right now. [sam seidel] 12:10:35 Thank you so much, David. Yeah. For turning it over to us, for inviting us, but also for some of what you just said, and the individual. [Olatunde Sobomehin] 12:10:36 Beautiful, beautiful. [sam seidel] 12:10:44 Individualized language model is a keeper. I gotta think more about that and talk more about it, and… Um, really an interesting way to think about our work, so… [David Huppert] 12:10:48 Okay. [Olatunde Sobomehin] 12:10:51 Plm, PLM. Yeah. [sam seidel] 12:10:55 Um, yeah, thank you so much, and thank you, everyone, for… joining us. You know, there's a million things all of us could be doing this morning, and it, you know, it's meaningful that we're coming together. [sam seidel] 12:11:06 We're used to doing sessions on Zoom, but we're used to doing it where we see everyone's faces, and. [sam seidel] 12:11:11 Um, like, the little emojis that people can put in Zoom meetings, and so I just want to encourage what David just mentioned about the chat. Like, please use the chat. You can do… ask questions in real time. That does not slow us down. [sam seidel] 12:11:23 Um, and then, also. Um, even if it's just, like, a thumbs up, or a question mark, or a… you know, it doesn't have to be anything deep or well-formed, it can just be… [sam seidel] 12:11:33 Um, enthusiasm, confusion, I'll say slow down, whatever it is, it's just helpful to us to, like, have two-way. [sam seidel] 12:11:41 Communication with everyone here. Sorry we can't see your faces, I really wish we could. [sam seidel] 12:11:44 Um, but yeah, we… Tunde and I, if one thing we've learned from 2020 till now, it's how to. [sam seidel] 12:11:51 Both look at a Zoom chat and be talking at the same time, so we're ready to use that hard-earned talent. [sam seidel] 12:11:57 Um, Tunde, is it okay if I start us off with just a quick intention? [Olatunde Sobomehin] 12:12:03 Please. [sam seidel] 12:12:04 So, one of the things that Tunde and I do. When we come together, we've taught together, we've written together, we've led some education projects together. One of the things that we try to do is just start with a quick intention setting before we jump into our work, whether it's. [sam seidel] 12:12:17 Writing, or teaching, or, um… plant strategy session, whatever it is, and I just wanted to do that with you all today, if you would… if you would go with us for… [sam seidel] 12:12:25 A moment. Um, I take really seriously, David, you used a few terms just now. [sam seidel] 12:12:31 Um, you talked about… Uh, it being a wild time, you talked about feeling like the walls are caving in. [sam seidel] 12:12:36 I don't want to presume… that tunday or I fully understand what this moment is for everyone who's on this call. [sam seidel] 12:12:42 Um, it feels existential, it feels really heavy and really serious, and I know Tunde and I both take that really seriously and have a deep. [sam seidel] 12:12:49 Desire to be of service in some way. I know we both. [sam seidel] 12:12:52 Deeply, deeply value the work you all do. Deeply value public media. See how it's essential to the fabric of this country and this world. [sam seidel] 12:13:01 And all of our communities, and… Um, know that this is an incredibly serious moment, with a lot to figure out, and our intention, I think I can speak for both of us today. [sam seidel] 12:13:11 I'll say, I know my intention is to just add value in whatever way I can. So even though we don't understand all of the nuances and dynamics. [sam seidel] 12:13:19 Um, of each of your… what you're dealing with on a daily basis right now. [sam seidel] 12:13:23 I really hope that there's something in what we share in the next 50 or so minutes that you can grab. [sam seidel] 12:13:28 And use, uh, to advance your work, to advance, uh, toward your both personal and professional goals. [sam seidel] 12:13:34 That is… that is our intention for this session. Um, and we're gonna do everything we possibly can. [sam seidel] 12:13:40 To land that. So, to that end, please do let us know. [sam seidel] 12:13:44 Uh, if there's pieces where going deeper would further us toward that intention, or if there's places you want us to get to that we're not getting to. [sam seidel] 12:13:51 Um, all of that helps us to realize the intention that we hold for this session. [sam seidel] 12:13:56 Tunde, do you want to add anything, or does that… does that represent. [sam seidel] 12:13:59 For both of us, what we're coming into this holding and desiring to do. [Olatunde Sobomehin] 12:14:04 So beautiful, Sam, thank you. I put my amen in the chat. [sam seidel] 12:14:07 Okay, nice. My eyes were kind of shut while I was just… focused and thinking about that. Um, thank you for that. It helps us just center coming off other calls. I know Tunde is dropping. [Olatunde Sobomehin] 12:14:10 Yeah. [sam seidel] 12:14:17 One of his kids off for starting college right now. We're in the mix on some things, but we want to center on. [sam seidel] 12:14:23 Um, where we want to be for this next… whatever it is, 45, 50 minutes here. [sam seidel] 12:14:29 Tuna, do you want to take us in to… [Olatunde Sobomehin] 12:14:31 Yeah, I'd love to, man. Thank you, Sam. Um, and thank you, David, and everybody. I echo the gratitude to be here, um, and to share, and this is really exciting to see. [Olatunde Sobomehin] 12:14:41 What Sam and I would start out as a class, would start out as a way for us to be of service to the communities that we're in. [Olatunde Sobomehin] 12:14:48 Um, to see how it's evolved, right? And to see how it does meet moments. [Olatunde Sobomehin] 12:14:52 And, um, and if it can be, and when it does, it's supremely humbling. And so, just wanna… you know, thank you for the opportunity to share, and hope it is, as the intention was mentioned, hope it is helpful. So, I'm going to do a quick introduction, um, just of ourselves, and Sam, you could add anything that you want to. [Olatunde Sobomehin] 12:15:09 Um, but Sam and I, you know, both have a history in education. We came, um, to meet each other because we wanted education, not just. [Olatunde Sobomehin] 12:15:17 For a few folks, but to open it up as wide as possible, and I know this audience shares that value. [Olatunde Sobomehin] 12:15:22 Um, one of the ways in which I do it is, uh, through an organization, um, that I lead called Street Code Academy. It offers free tech education. [Olatunde Sobomehin] 12:15:30 Uh, for communities that need it most, and, um, we're based in East Palo Alto, but do stuff across the country. [Olatunde Sobomehin] 12:15:36 Um, and Sam, uh, works primarily with the D school, but has a history of. [Olatunde Sobomehin] 12:15:41 Bring in that kind of, um… exciting, cutting-edge technology to a variety of audiences, including people who've been incarcerated, people from our community, a Street Code Academy, and so we linked on that. Another one of the ways that he does it is through his writing. [Olatunde Sobomehin] 12:15:58 Um, one of four books, um, is, you know, Hip Hop Genius 2.0, is one of the books that we featured here. Um, but anyway, he's a prolific author, and we came together, um, from a class that we taught to put together this book, of which has a framework. [Olatunde Sobomehin] 12:16:13 Um, called it Gifts to Goals Canvas that we're gonna do. [Olatunde Sobomehin] 12:16:16 So, I'll echo, uh, the heads-up from David that said it will be interactive. Our goal is that. [Olatunde Sobomehin] 12:16:22 Um, while we're… don't have all the time in the world to bring you through what… what initially started as a two-day. [Olatunde Sobomehin] 12:16:29 Pop up, and what has, you know, taken a lot of… time form that you'll be, um… [Olatunde Sobomehin] 12:16:37 Encouraged to grab a sheet of paper, uh, and we'll spend some time in a minute, but if you grab a sheet of paper, uh, while you hear this quick intro. [Olatunde Sobomehin] 12:16:44 Um, and a writing utensil that will be, um, a benefit. And so, Sam, anything you want to add, uh, on our intros? [sam seidel] 12:16:54 Nah, let's… let's… let's get into it. [Olatunde Sobomehin] 12:16:58 How about you take it away in terms of, um, just… you know the book, and I'll read the next step in a minute. [sam seidel] 12:17:03 Sure, yeah, so, I mean… As Tunde mentioned, we're trying to give you a taste of what is a much larger. [sam seidel] 12:17:12 Experience in terms of things that we've taught, and also, you know, all these words in this book. [sam seidel] 12:17:18 And it's always risky to ask authors to just give a quick summary of what your book is about, right? Because we can get really nerdy and… and go on about it. Um, so we gave ourselves the challenge to balance… to boil it down into two words of what this whole thing is about, and obviously those two words could be creative hustle, but… [sam seidel] 12:17:33 Um, to try to explain what we mean by that. Um, the two words we came up with were imagination and action. [sam seidel] 12:17:39 Right, so the… we're really interested in helping people cultivate the ability to. [sam seidel] 12:17:47 Um, imagine ways of being in the world, ways of making the change that we want to see in the world. [sam seidel] 12:17:53 Uh, and then applying that. Not just imagining it and having this great vision, but actually putting it into action. That's what this whole book and the whole course is designed to do, and that's what, in a many way, this session today is designed to do. [sam seidel] 12:18:11 We should probably shout out the art in the book. Um, so this phrase here, there is no one path, find your own, is really part… the kind of… the heart of the message, um, that inspired us to create the class and the book. [sam seidel] 12:18:23 But the art that you're seeing is, you know, all hand lettering done by an artist in San Francisco named Hope Meng. [sam seidel] 12:18:30 Almost all the photographs in the book are done by, um… a photographer and. [sam seidel] 12:18:36 Person that will tell you a little bit more about, uh, named Squint. [sam seidel] 12:18:39 And then all the graphic design is done by. Um, an artist named Jory Titus, so we just like to shout them out, because as David knows, David, you're holding the book, and if anyone else has had a chance to pick it up. [sam seidel] 12:18:50 And probably at least a third, maybe closer to a half the book, is visual. [sam seidel] 12:18:54 And it's created by these other folks, so even though their name isn't on the cover, it doesn't quite feel right to share and talk about this book. [sam seidel] 12:19:00 Uh, and this idea without shouting them out, because they, they created so much of it. [Olatunde Sobomehin] 12:19:06 And half his words, so I'll share just a little bit of what I picked out. [Olatunde Sobomehin] 12:19:13 Custom, uh, for you all. Um, we live in a world where so much is determined for us. [Olatunde Sobomehin] 12:19:18 While so much has been determined for us, there's still so much we must determine. We've each cultivated unique combinations of gifts. Since the beginning of our life. [Olatunde Sobomehin] 12:19:26 It's up to us to determine how those disparate gifts can be combined to unlock new possibilities. [Olatunde Sobomehin] 12:19:31 It's up to us to acknowledge that these gifts we were given, and also that those are gifts that we could give to the world. [Olatunde Sobomehin] 12:19:37 Only once we name our gifts and our goals will we be able to blaze our new avenues where no roots yet exist. [Olatunde Sobomehin] 12:19:43 Human beings have always used creative problem solving to survive. Let's explore how we can help us thrive. [Olatunde Sobomehin] 12:19:49 And I think this is right in line with what a lot of us are feeling and saying. [Olatunde Sobomehin] 12:19:54 Um, as mentioned, I'm at a new orientation for my youngest daughter, who just, um, is an incoming freshman at USC. [Olatunde Sobomehin] 12:20:02 And the orientation, uh, student speaker, I thought, accurately hit it on the head. None of us know what's going on, and the world is changing so rapidly, uh, for the future, but I think there is some level of… um, empowerment that comes with knowing we can meet this moment, um, to try to create something new, and not just survive it, but help thrive. And so. [Olatunde Sobomehin] 12:20:24 Uh, that's what, you know, we acknowledge that we're all kind of have these situations. Some are predetermined for us, but we're bursting with ideas, and how can we do. [Olatunde Sobomehin] 12:20:33 How can we build new practices? How can we build and get in touch with principals? How can we connect with people? [Olatunde Sobomehin] 12:20:38 Individually and collectively to make something special. And so that's where this sheet, uh, comes in, and David already told you the. [Olatunde Sobomehin] 12:20:47 The goal, uh, but I do want to encourage you to grab that sheet of paper. [Olatunde Sobomehin] 12:20:52 Um, it's something that, you know, we've been told, this is from a, uh, from… A story that our… one of our first students mentioned, and. [Olatunde Sobomehin] 12:21:01 You know, at this particular moment in her life, she had… reached a milestone, graduating. [Olatunde Sobomehin] 12:21:08 And trying to figure out what to do with this next, kind of, first job. [Olatunde Sobomehin] 12:21:12 And this sheet that we did in a couple days helped ground her around what's important. [Olatunde Sobomehin] 12:21:19 Uh, to her, and she… put that on a sheet of paper, put it in a place where she could see it, and then 5 weeks after that, emailed us and said. [Olatunde Sobomehin] 12:21:27 You know, really appreciated and sent us with this photo that said this really helped guide her. [Olatunde Sobomehin] 12:21:31 Uh, to be able to say no to a lot of options, and be able to say yes to the right one, and be patient through that process. And so. [Olatunde Sobomehin] 12:21:37 Uh, we want you to do that process. I'll put on a little bit of music, hopefully you can hear it. [Olatunde Sobomehin] 12:21:43 Um, and… you can make this sheet. How about I give us… [Olatunde Sobomehin] 12:21:50 60 seconds to do that. [David Huppert] 12:22:10 Not hearing the music tunde, but I'll fill the space just by re-upping that, um… It would be great if, uh, people did play along. There's also a request to pause it at the end. Uh, yeah, there you go. [David Huppert] 12:22:24 Just so people can see. Maybe even… one frame forward, I don't know if you had the… [David Huppert] 12:22:30 Vertical lines after gifts in go between… Mine does. Gives and goals, yeah. [Olatunde Sobomehin] 12:22:36 Yeah, this'll work. This, uh, if we get, if we get this far on our sheet. [David Huppert] 12:22:41 Yeah, yeah. [Olatunde Sobomehin] 12:22:41 Uh, we're good, and I'm sorry you couldn't hear the music. I'm sharing music, but, uh, somehow… Um, we will… Thank you, David, for coming in. That is actually a nice… I like that. I like… I love your voice, and I love what you have to say, so please come in on these little kind of silent moments where we have people, um, participate. [David Huppert] 12:23:00 Cool. Yeah, really encourage you all to do it. It's… it's fun. It seems like… work, but it's fun work. [sam seidel] 12:23:08 Thank you for the… yes, doubling down on the encouragement. I'm doing it too. [sam seidel] 12:23:14 Tunde can show… well, he's not at home right now. If he was at home, he could turn the camera around and show you a bunch of these… On his wall, that he's done in various classes and sessions we've done, so… [sam seidel] 12:23:23 We still… we do it as well as ask other people to do it. [sam seidel] 12:23:30 So, I think this, David, this is the pre-populated goal that you had offered us all, and Tunde, we're just suggesting people. [sam seidel] 12:23:38 Put that down. Obviously, there's more room on a piece if you're using, like, an 8.5x11 piece of paper, so if you have other goals you want to jot down. [sam seidel] 12:23:47 Feel free to… or if you want to do a little edit on this one, but we're going to keep moving with some version of this, at least as sort of a top goal, and then, like I said, feel free to. [sam seidel] 12:23:56 To add what might be personal goals or sub-goals to this one, or professional goals, whatever comes to your mind and your heart. [David Huppert] 12:24:07 Yeah, and I'll just add, just because you opened the door for me to do it, that. [David Huppert] 12:24:11 This is the goal we're starting with, um… And maybe you'll do this again tomorrow, or in a week, and that goal will… you'll iterate on that, and it'll be something else, or different, or something, so this is just, like, a work in progress, um, something just to get you going. [David Huppert] 12:24:25 I'll put that goal down in the chat also, so people can use it if they want to. [sam seidel] 12:24:28 Yeah. That's great. This, this, this is a harder part, so that was kind of easy, because one, I think we all think a lot about goals, two, David gave us one that we can just kind of take and run with. [sam seidel] 12:24:38 Um, this… this is harder, because it's asking, um, what are your gifts? And I've found. [sam seidel] 12:24:44 Um, that it's hard for a lot of folks to speak about our strengths, and… Um, the things we bring to the world. So a couple… a couple tips here. One is, um… [sam seidel] 12:24:54 On the screen right now, if you're… if you have trouble naming your own GIFs, like, what are things you hear people say you're good at? [sam seidel] 12:25:00 So for me, an example of that is, like. I'm always really critical of my own writing, but Tunde and others tell me often that I'm a good writer, so I'm writing down. [sam seidel] 12:25:08 Um, writing is one of my gifts, even though, to me, there's a little asterisk, because I always see. [sam seidel] 12:25:13 Where I want to improve. Um, the other… the other pro tip here is it doesn't have to be something that. [sam seidel] 12:25:18 Comes easily to you. I think that's sometimes how that word is used in our culture, it's like… oh, I just was born with the ability to draw a photorealistic drawings or something, but… [sam seidel] 12:25:28 It could be the thing you just keep coming back to. [sam seidel] 12:25:30 Even though it's hard. Um, but for some reason you're compelled to do it. [sam seidel] 12:25:34 Um, so, uh, you know. Feel free to think about GIFs in a couple of those ways, and hopefully that helps you get down at least a few… [sam seidel] 12:25:42 Few pieces… few things on the left side here. [sam seidel] 12:25:48 There's a question… [Olatunde Sobomehin] 12:25:49 Yeah, there was a question in the chat about. The prompts to help think about goals. There's a lot of ways to do that. Um, we asked a pretty open-ended, what are you trying to make happen in the world? [Olatunde Sobomehin] 12:26:00 Think about this kind of combination between ambitious and possible. And then what will success look like? Putting a time frame on that. Um… [Olatunde Sobomehin] 12:26:09 On that one were two questions. But I'll keep it on the gifts one, just to keep us moving along. [Olatunde Sobomehin] 12:26:16 Um, another helpful piece. Particularly in this time when. [Olatunde Sobomehin] 12:26:20 It's hard to think about, particularly in this prompt, where it's hard to think about our gifts. [Olatunde Sobomehin] 12:26:24 Is really helpful to share with each other. So I'll put, um… you know, a couple of gifts that I've written down, and if you want to share some of yours, it sometimes can help prompt. [Olatunde Sobomehin] 12:26:34 Other people thinking about their own gifts. [sam seidel] 12:26:49 The other… the other thing I'm going to do today is I'll share our educator's guide. [sam seidel] 12:26:53 Um, in the chat. Which has all the problems, or versions, they may be slightly worded slightly differently, but we have a two-page educator guide to this activity. [Olatunde Sobomehin] 12:26:57 Mmm… [sam seidel] 12:27:04 Um, that's free online, and, um, so I'll just share the link, that way. [sam seidel] 12:27:08 For those of you who might want to run it with your team, or just go through it again on your own time. [sam seidel] 12:27:13 Um, you'll have all of the… the prompts that you're seeing. [sam seidel] 12:27:23 Beautiful gifts being shared here. Oh, that's interesting, Isaac. Thank you for sharing that it's easier to name gifts than goals. I've heard that from one other person, but… [sam seidel] 12:27:33 Not for most people, but I love that. We'd love to dig deeper on that sometime, and… Hear more about it. [Olatunde Sobomehin] 12:27:41 Yeah, if you have an idea for why. Uh, that would be fun, um, just because I think that we could learn a lot from. [Olatunde Sobomehin] 12:27:48 How you've, you know, sort of been in touch with those gifts. [Olatunde Sobomehin] 12:27:54 Uh, I'm gonna keep it moving. I love the chat. This is helpful, and we'll move fast, but I think David mentioned this. [Olatunde Sobomehin] 12:28:01 Um, and Sam, you did as well. This is a taste of an exercise, uh, that we hope is. [Olatunde Sobomehin] 12:28:08 Very, very scrappy, so you could do it on your own. As mentioned, I'm… I'm… I'm working on mine, and by the end of this, I will have one that serves as a kind. [Olatunde Sobomehin] 12:28:18 Gifts to Gold's campus that I have right now, and oftentimes, those… those timely goals can emerge, those new appreciation of gifts can happen. [Olatunde Sobomehin] 12:28:28 And so, doing these often is actually a benefit, and we intend for you to do that. And in this session, we'll move kind of quickly throughout them. [Olatunde Sobomehin] 12:28:35 Um, but as you see gifts to dolls, uh, they kind of make these bookends of the journey. [Olatunde Sobomehin] 12:28:42 Um, what we learned from, uh. Just… a lot of people that we admire in the world. [Olatunde Sobomehin] 12:28:48 A lot of people that we admire in the world. Um, when we came together, we said, we want to share. [Olatunde Sobomehin] 12:28:53 The folks that we know that really inspire us with the world, and that was the intention, was really like, look, we're inspired, our journeys are changing all the time, we're inspired by these folks maybe other people would, too. [Olatunde Sobomehin] 12:29:03 And so we had to narrow it down in this book to 9 people, so we have 3 that. [Olatunde Sobomehin] 12:29:08 That, um, embody… the… the general ideas that we saw in every single Creative Hustler, and one of the first ones was about principles. [Olatunde Sobomehin] 12:29:18 Even, um… challenging times in life can kind of help us define what those principles are. [Olatunde Sobomehin] 12:29:26 Um, you can start off and you can adopt over time. Like, I really want… what would be on your personal constitution is one of the prompts. [Olatunde Sobomehin] 12:29:34 For example, but one of the stories that kind of embody this idea is, um, and Squint mentioned. [Olatunde Sobomehin] 12:29:40 His name, I think he called him Squint. And that's because Squint was a nickname that he actually adopted. [Olatunde Sobomehin] 12:29:47 In… in… to kind of self-identify himself. In a world that didn't really project a lot of positive things on him. He grew up in Palo Alto. [Olatunde Sobomehin] 12:29:56 Public schools, and they didn't really see the kind of potential. They named a lot of his gifts actually as distractions. Um, and so he had to self-name himself, and kind of… get to know Himself. That's why the title is called Discover Who You Are, Then Show Others. I think it's really profound that he used both positive moments, like his family. [Olatunde Sobomehin] 12:30:16 And, uh, the challenging moments, like you experienced in, um, in school, to kind of identify what's important. [Olatunde Sobomehin] 12:30:21 And so what he decided was that he was gonna make love the most important. [Olatunde Sobomehin] 12:30:26 Thing that guided him. And to show him that, it was kind of his brand, he has a gift in branding, he's done branding for Michael Jordan and his brand, Bran Jordan. He's done things for VSCO and… Um, you know, for Marshawn Lynch and Steph Curry has a book coming out with him in September 9th. [Olatunde Sobomehin] 12:30:43 Um, but the point is. He's been able to craft a career. [Olatunde Sobomehin] 12:30:49 Very unique one. Um, photographing and storytelling, uh, for a lot of these people. [Olatunde Sobomehin] 12:30:54 Because he's very grounded in his principle of love, and so he wears red every day to remind him of that. [Olatunde Sobomehin] 12:31:01 And so, um, our moment here is to think about our own principles. What are some of the things that we've learned about ourselves that are… that we hold onto in a tough situation? [Olatunde Sobomehin] 12:31:10 What's most important to you? I had to write my daughter a letter. What kind of principles do I want to pass on to her as she's identi… as she's developing her own identity? Those are… those are principles, and so we're gonna ask you to think about principles and take a moment to write some of those down. [Olatunde Sobomehin] 12:32:45 Mmm, I love that, I love that, David, that's good. Uh, if I had one word. [Olatunde Sobomehin] 12:32:51 Or a phrase, tattooed down my arm, or would it be? [sam seidel] 12:32:58 Where in the book was that, David? Is that in Aisha Curry's chapter? [David Huppert] 12:33:04 Um, it's… Where is it? Um… [David Huppert] 12:33:11 No… It's… oh, it's a… [David Huppert] 12:33:15 T.c. Ellis' chapter. Yeah. [sam seidel] 12:33:17 Oh, okay, nice. Nice. Thanks for… thanks for surfacing that one. [David Huppert] 12:33:22 Sure, yeah, those prompts are sometimes a little helpful, so maybe I can continue to do those if it's helpful as you go through. [sam seidel] 12:33:28 Love it. Yeah, yeah, absolutely. [Olatunde Sobomehin] 12:33:30 Yeah, I'll move us along with this, and again, keep moving, um, on yours, and we can share. I love to thank you, Brad, for sharing and Lauren. [Olatunde Sobomehin] 12:33:40 Um, I'm just gonna summarize. This… [sam seidel] 12:33:42 Keep throwing them, even as Tunde's talking, if you can, throw one or two in the chat, it's great to see, and I think. [sam seidel] 12:33:48 We've found that, you know, you… It's generous, because other people get inspiration. It helps the rest of us think about things we could add. [sam seidel] 12:33:57 Um, but sorry, go ahead, go ahead, Tune. [Olatunde Sobomehin] 12:33:58 Oh, no, no, thank you, man. Um… I'm putting mine up in the chat. [Olatunde Sobomehin] 12:34:05 Um, so… you'll read in the book, um, at the end of each of these kind of stories that, uh, exemplify some of these… some of these ideas. [Olatunde Sobomehin] 12:34:17 It reads at the end of Quinn's chapter how, you know, Creative Hustle Squint did it. Squint used his nickname to remind himself of his unique pers- perspective, and he wears the color red to remember to lead with love. [Olatunde Sobomehin] 12:34:28 Can you come up with an outward manifestation that exemplifies your principles, or can we come up with an outward manifestation? [Olatunde Sobomehin] 12:34:35 That exemplifies our principles. Perhaps we come up with a new nickname for ourselves, carry a certain totem in our pocket every day, change the backdrop of our smartphone. [Olatunde Sobomehin] 12:34:44 Or add a message to the cover of our notebook. Experiment and find… and find out what is right for you. [Olatunde Sobomehin] 12:34:52 So that's another take-home, uh, sort of example, um. That we can think about. [Olatunde Sobomehin] 12:34:59 To, now that we know kindness and… And witness honesty, being present. These are all… [Olatunde Sobomehin] 12:35:07 Principles that we want, how can we remind ourselves. Um, to live these out. [sam seidel] 12:35:22 So, I'm pausing for one breath there, just to… give folks a chance to both kind of finish out the principal section on the sheet, as well as to take in the little. [sam seidel] 12:35:32 Kind of cheat code that Tunde just shared from Squint about wearing the color red and thinking about what each of our own versions of that might be. [sam seidel] 12:35:40 Um, but I want to bring us into the middle of our sheet. [sam seidel] 12:35:44 It's the middle section of our book. Um, and it's the one section on the sheet, you'll notice that touches all other sections. [sam seidel] 12:35:51 And that's people. Um… And, you know, the class we designed and taught and the book come from the Stanford D.School. The D School is often known for human-centered design. [sam seidel] 12:36:02 So it kind of makes sense, as our colleague Lisa recently pointed out to us, that humans are literally at the center. [sam seidel] 12:36:06 Of this sheet and this framework we're offering. Um, I'll tell one story. The person you see in the front there, and I think is on the next slide. [sam seidel] 12:36:16 Um, is Brian Terry. Bryant's a long-time friend and somebody that I've often admired, and was one of the first people I thought of when Tunde and I were starting to interview people for this class and this book. [sam seidel] 12:36:28 And, um, the particularly interesting thing. In this context, to share is… Um, Brian had this career, uh, as a… [sam seidel] 12:36:39 As a food justice non-profit educator in Brooklyn, New York. For the first several years of his work. [sam seidel] 12:36:45 Um, and he was working with young people, helping them understand how politics and food, uh, connect. [sam seidel] 12:36:50 Um, and felt like there was something else that he needed to, or could, or should be doing. [sam seidel] 12:36:55 To advance his principles and his goals in the world, and… So what he did, which I thought was just really inspirational, um, and want to share with you all. [sam seidel] 12:37:04 Is call together a group of friends and mentors and colleagues and collaborators and said. [sam seidel] 12:37:09 Could you give me one day of your time? To help me figure this out, and he called it brainstorming Bryant. [sam seidel] 12:37:16 And all they had was some sheets of, you know, big. [sam seidel] 12:37:19 Um, you know, kind of paper to put up on the wall, and he asked one of his friends to be the facilitator so he could kind of sit back and listen and participate. [sam seidel] 12:37:27 Um, he did have one secret, kind of, superpower, a secret weapon that was his cooking, so he said, I'll cook for everyone, so I think that helped. [sam seidel] 12:37:33 You know, make it an exciting experience, but basically, over the course of the day, this group said. [sam seidel] 12:37:40 I came up with this vision for Bryant that said, you're a thought leader. You're gonna be doing… you need to be doing TED Talks, you need to be writing books, you need to be helping get other people's ideas out, you need to be, like, a public intellectual. [sam seidel] 12:37:51 On these topics that really influences the field. Um, and so the amazing thing, looking back, that was… that was in the 1990s, I believe. [sam seidel] 12:37:59 Um, in the past 30 or so years, all of those things have come to pass, right? He's given a TED talk, he's been a James… he's won James Beard Awards as a chef. [Olatunde Sobomehin] 12:38:03 Mmm… [sam seidel] 12:38:07 He's published, I think, 5 of his own cookbooks now, maybe 6, and. [sam seidel] 12:38:11 Has an imprint where he's now publishing other people's writing about food and other topics. [sam seidel] 12:38:15 Um, it's called Four Color Books. Um… He's won an NAACP Image Award. So, you know, when he looks back at what was written up on these sheets of paper in his old apartment in Brooklyn, and by the way, he's now my neighbor in the Bay Area. [sam seidel] 12:38:29 Um, so he's moved across the country and has this whole other life, and so much of that was determined. [sam seidel] 12:38:34 By the people around him. Um, and so, you know, I've just always found that incredibly inspirational, because he didn't have some big grant to do it, he didn't have lots of time. [sam seidel] 12:38:43 But what happened in that one day really set him on a trajectory. [sam seidel] 12:38:47 Um, so we want you to think about, uh, some of the things David just dropped in the, in the, um… chat. We'll have a few prompts on the next slide, but David, I think, has a more thorough set. Uh, yes, Brian, I noticed your name when you… and I believe he may… he may go lowercase on his. I see yours is written in lowercase as well. [sam seidel] 12:39:04 Um, but uh, yeah, um… who do you learn the most from? [sam seidel] 12:39:09 Uh, what do folks count on you for? What do you count on them for? Um… Who do you have healthy competition with? Who out there in the world do you not know yet, but you admire and feel like you could learn a lot from, or do something great with? [sam seidel] 12:39:22 We want you to write down both the names. As well as the, um, you know, a thought on, like, why you're writing the name down, what it's about. [Olatunde Sobomehin] 12:39:30 Hmm. [sam seidel] 12:39:30 Um, and be careful what you write, because it's powerful. Squint told us he made a list of everyone he wanted to photograph. [sam seidel] 12:39:36 And, um, he's now got checked off, he, like, 2 or 3 years ago, he finally got to photograph Michael Jordan, and that was the last name I think he said on his list. [sam seidel] 12:39:44 That he had to check off. So, um… Yeah, it's powerful. I get nervous writing people's names down, because I'm like. [sam seidel] 12:39:50 I don't know, what if I don't get to meet them or talk with them, but… Um, really thinking expansively about who this could be, and putting it in ink, as I've learned, is a really powerful. [sam seidel] 12:40:00 Um, practice. [sam seidel] 12:40:53 Um, no obligation to write names in the chat, you're certainly welcome to if you, if you, if there are some that come to mind. [sam seidel] 12:41:00 Um, Brad, since you wrote Mr. Rogers, I'm curious if you know about the book that, uh. [sam seidel] 12:41:05 A friend and colleague of mine, Greg Baer, wrote a few years ago called… I think it's called When You Wonder Your. [sam seidel] 12:41:11 And it's all about, kind of, lessons from Mr. Rogers. Um, so if you don't know that one, might be a fun one to… To check out. [sam seidel] 12:41:30 So I told you a little bit about Brian's story. Um, here's a little push. How can you act… how can you do some version of that? [sam seidel] 12:41:37 We called it here, Activate Your Own Personal Board of Advisors. [sam seidel] 12:41:41 And we talk about, uh. Kind of quick way to do a, you know, scrappy version of it. Grab in three people you trust. [sam seidel] 12:41:48 Offering to cook or do something for them, and asking them. [sam seidel] 12:41:52 For their thoughts, what they see when they look at you. [sam seidel] 12:41:55 What vision they have for how you might move toward your goals. [sam seidel] 12:41:58 Um, so, uh, just some notes here on how to go about doing that. [sam seidel] 12:42:06 Thanks, Shane. [Olatunde Sobomehin] 12:42:06 So, uh, yeah, I don't know if you can see my screen, I'm still sharing, but I'm almost there. I'm getting through… Um, the prompts, and you can see. [Olatunde Sobomehin] 12:42:15 We have goal, uh, to make meaningful media, and some of the other ones, um, that are on our hearts and minds at this time. [Olatunde Sobomehin] 12:42:22 And we have gifts that we all bring. Um, inspired by some of those in the chat. Um, and ones that we've been in touch with. [Olatunde Sobomehin] 12:42:30 And ones that we've thought about. And the move from gifts to goals, we've thought about these first two. [Olatunde Sobomehin] 12:42:36 Principles, uh, things that ground us, um, in those, in those moments that can define in the good times and the challenging times. [Olatunde Sobomehin] 12:42:43 People who we want to journey with, who we learn from, who we compete with. [Olatunde Sobomehin] 12:42:47 Um, and then there's practices, right? If you remember the two book… the two words. [Olatunde Sobomehin] 12:42:52 And that we summarized this book with, it was imagination plus. [Olatunde Sobomehin] 12:42:57 Action. And so, we know folks, and perhaps we've been these people, who. [Olatunde Sobomehin] 12:43:02 Have imagined big thoughts, um, but have failed to kind of put those into practice, and to kind of put those into action. [Olatunde Sobomehin] 12:43:09 And so practices ground these so that they don't just. You know, sit on a piece of paper, or in our minds, or our hearts, or tattoos on our arm. [Olatunde Sobomehin] 12:43:17 But how do we actually live these out? And we saw… we see this in Creative Hustlers, um, including the three that you see on here. [Olatunde Sobomehin] 12:43:25 Michael Tubbs, powerful words, how you turn losses into lessons. Um, Sean Heater. [Olatunde Sobomehin] 12:43:30 How you do me research and not just research. And then, uh, there was a story that we have in here. It concludes the book. [Olatunde Sobomehin] 12:43:38 It's not letting productivity kill your creativity. It, you know, we can often be so driven by our goals, so driven by our… our… [Olatunde Sobomehin] 12:43:48 Our desire to want to work towards the successes we've defined it, um, that it actually. [Olatunde Sobomehin] 12:43:55 Stands in the way of our own creativity, stands in the way of us getting in touch, and so you've heard the phrase, kind of losing yourself. [Olatunde Sobomehin] 12:44:02 In that press… in that… in that push. And Tessa reminds us, um, on how she does that, and it mentions, you know, kind of the same day that she was awarded, uh, Top 50 Marketers, um, in the United States, uh, and now she's the president of AKQA. [Olatunde Sobomehin] 12:44:21 Um, that… you know, she followed her routine every morning, um, about listening and talking to her mom, because her mom. [Olatunde Sobomehin] 12:44:30 Cares less about, uh, her position. Uh, but more about who she is, and she's connected to that culture. She's connected to that lineage. She's connected to the sort of principles that define her, um, having grown up with those parents, um, who immigrated from the Philippines and raised her in Detroit. [Olatunde Sobomehin] 12:44:49 Um, and she took a lot of that when she comes into, um, the innovation fields that she's in. [Olatunde Sobomehin] 12:44:57 Her chapter talks about her making GM's first website, but then remembering what it felt like for her father to have a language barrier, and people to kind of take advantage of that when he bought his first car. [Olatunde Sobomehin] 12:45:06 And so, understanding that I need to be… stay grounded to my source of creativity. [Olatunde Sobomehin] 12:45:12 Um, in order for me to truly be productive? What if she was too busy to be able to talk to her mom, or too busy to be able to connect? [Olatunde Sobomehin] 12:45:19 Uh, that would… that would actually kill her creativity. And so, the last piece for us. [Olatunde Sobomehin] 12:45:25 Is to think about daily, or weekly, or monthly routines that would ensure we stay right. [Olatunde Sobomehin] 12:45:33 We stay connected. What practices could we do to stay grounded and connected to our source of creativity? [Olatunde Sobomehin] 12:45:38 Could be what Tessa does to pray and to meditate, to talk with her mom, or to exercise in the morning. Uh, but our question is, what kind of rituals are you trying to cultivate? [Olatunde Sobomehin] 12:45:47 Especially if our goal is to make meaningful media, what should we do? [Olatunde Sobomehin] 12:45:52 Um, so that is… Uh, we'll give a moment or two, um, to… for us to think about practices, and this is my favorite one to share. [Olatunde Sobomehin] 12:46:01 Because I can't tell you how many that I've borrowed and have really changed my life and my practice because I've seen them, um… I've seen how people are kind of putting into practice their own… their own walk. [Olatunde Sobomehin] 12:46:13 Let's take a minute to think about some and share in the chat if we can. [Olatunde Sobomehin] 12:47:48 He's just so good. He's just so good. Thank you. [sam seidel] 12:47:49 There's some really good ones popping up in the chat. Some, I'm proud to say I do. I do gratitude journaling. [sam seidel] 12:47:54 And it is powerful. Um, I love the playing music. I forget to do it sometimes, and it's so good when I do sage and poetry, sleep hygiene. [sam seidel] 12:48:03 Mindfulness, meditation. Open-mindedness. [sam seidel] 12:48:07 Pushing to try things that are not completely comfortable… that you're not completely comfortable with. [Olatunde Sobomehin] 12:48:09 Well, I finished… I'll conclude this… oh, go ahead, go ahead, please, David. [sam seidel] 12:48:11 Um, hiking, being outside, journaling. Uh, Tunde and I share a journaling. [sam seidel] 12:48:16 Practice of one page a day. Scheduling catch-up calls, I just… yes, I just did that this morning. Setting boundaries, time box… I want to hear more about time boxing. [sam seidel] 12:48:27 David, I'm not familiar with that term. Whoa, simmer pots of herbs to cleanse the air. Would love to eat… man, I want to know more about all these. What herbs, Tasha, if you can tell us, because… [sam seidel] 12:48:39 I grow a lot of herbs, and I'm never sure what to do with all of them, so maybe I can start doing that one. But yeah, thank you all, spending time in nature. [sam seidel] 12:48:47 Such good stuff. If you haven't shared in the chat yet, as Tunde said, this is the one. [sam seidel] 12:48:50 Out of all these kind of sections of the sheet that we just love to borrow ideas. I won't say steal, sample, remix ideas. [sam seidel] 12:48:57 Um, but it's… it's just, um, there's so much goodness in here. [David Huppert] 12:49:08 Oh, sorry. Yeah, I just… I was gonna just, um… [David Huppert] 12:49:13 I know we only got a couple minutes, I just wanted to jump in and just answer that in real time, because I think it's… kind of funny. The time boxing thing comes from… [David Huppert] 12:49:21 Uh, a place when… Back in the day, I used to work at a show, and Jon Stewart was there, being interviewed. [David Huppert] 12:49:27 Talking about the process for the Daily Show, and it's like, okay, we have a morning meeting, and then that wraps at 10, and by 2 o'clock, I want, you know, to see the first draft of the show. [David Huppert] 12:49:37 And everyone was like, whoa, whoa, you can't rush humor and creativity, and, you know, you can't, like… Put a time on it? He's like, yeah, you can. You have to say, like, this is the deadline to give us the best you got by that time. [David Huppert] 12:49:48 And then we'll take that, and we'll iterate on that. And otherwise, it'll just go forever. [David Huppert] 12:49:53 So, time boxing is just sort of a way of saying, like, okay, you have this amount of time to do that thing. [David Huppert] 12:49:57 And, like, if you're in the flow state or something, like, cool, maybe you can, like, then push the next thing back, but… If you don't put a limit or a boundary on it, it might just, like, you might never start, and you might never know when to walk away. [David Huppert] 12:50:08 So, up to you to see how firm those lines are, but it's just a way of sort of structuring your day. [sam seidel] 12:50:12 Yeah, love it. I mentioned just in passing a minute ago that Tunde and I both do this day… a page-a-day journaling. It's kind of similar, it's not time boxing, it's space boxing. [David Huppert] 12:50:20 Yeah. Yeah. [sam seidel] 12:50:21 This is my real estate for the day. Um, and there's something powerful about creating that container. [sam seidel] 12:50:27 Limitation. Yeah. [David Huppert] 12:50:27 Right. We're at 10 minutes, by the way, just want to give a flag for time, so this is… love it. [Olatunde Sobomehin] 12:50:28 I just started. Yeah, no, we're… yeah, we are… we are, uh, we are in good time. Uh, thank you, everyone. Sam, I'll admit, um… [David Huppert] 12:50:35 Great. [Olatunde Sobomehin] 12:50:38 I just started using post-it notes, so after I finished the one page, I put… I put… A sneaky and extra thought to be like, um, posters that were just so hilarious. But, uh, I… [sam seidel] 12:50:43 Uh, you sneak in… [Olatunde Sobomehin] 12:50:50 You know, Tessa story, um, we have in there, you know, she's this award-winning tech exec, and she's, you know, has this understanding of herself by connecting with her mom. [Olatunde Sobomehin] 12:51:00 So, you know, what spaces could you regularly create to reflect with yourself? I think a lot of us referenced that, whether it be outside or, um, seems like in the place where we, uh, where we live. [Olatunde Sobomehin] 12:51:12 What routines could we use to connect ourselves with a deeper sense? Find a quiet place that allows you to reflect, undisturbed, write down as many words as you can to describe yourself, read them over, and then circle 10 that most resonate. [Olatunde Sobomehin] 12:51:24 With the circled words, try to create 5 phrases that best capture who you are. Um… And this references a story that I didn't mention about Tessa, who, when she was going between jobs, said, you know what, I'm… that next. [Olatunde Sobomehin] 12:51:37 Position that I'm gonna take is gonna be so connected to who I really am. And she took this time. [Olatunde Sobomehin] 12:51:43 In one of these moments, in one of these morning routines, to really outline, and it was probably one of those times, David, that kind of extended in that flow state. [Olatunde Sobomehin] 12:51:51 But she ended up with 5 words that she had never released to anybody, or never told anybody until she… did our interview about what grounds… what grounded her, um, and what she was looking for, and it led her to a position that she was really proud to take, um, with her organization that she had. [Olatunde Sobomehin] 12:52:09 Uh, that… that exercise of writing down words and circling which ones resonate and coming up with five phrases, um, comes from that. [Olatunde Sobomehin] 12:52:17 And so, uh, if… and because, um, some of us. Participate in that exercise, we have some… we have a sheet. [Olatunde Sobomehin] 12:52:26 And it's a one-sheet, it's meant to be scrappy, um, and it kind of… to me, serves as another expression of that journaling. Uh, we didn't put down a practice, but this is certainly one of the practices that I have, is to write down a gift to girls and to see. [Olatunde Sobomehin] 12:52:42 Where I am, I've written down things, like, I want to transition successfully my daughter to college. What kind of things do I need to think about to make that happen? Um, I think about the meaningful media, and what do I… what's my relationship to media, and who do I want to work with? [Olatunde Sobomehin] 12:52:55 In those spaces to create that, um, are all things that I put on mine, and so… This is… this is for sure. [Olatunde Sobomehin] 12:53:04 Um… a… a, um, memento that I can… that I can take, that I could post, that I could keep on to, hold on to. [Olatunde Sobomehin] 12:53:12 And I'm glad that all you participated in that, so… Uh, there's some closing remarks, and then, David, you can close us out. [sam seidel] 12:53:18 So yeah, just a couple… a couple ideas, um, that we've heard from folks, and have found from our own practice to be helpful. [sam seidel] 12:53:27 One is just throwing a time on your calendar right now, like, when am I going to come back to this? So maybe I was… I was moving fast, Hyundai and Sam had me. [sam seidel] 12:53:34 Not even finishing a few sentences, okay, uh, when might I come back and finish it out? Take a little more time with it? Or just look back at what these initial ideas were. [sam seidel] 12:53:42 Um, so just dropping a quick. 15 in your calendar to do that, um… could lead to some great stuff. Another is thinking about where you put this up. [sam seidel] 12:53:52 In your field of vision. Um… you know, maybe you want to do a prettier version when you have a little time, but, you know, I mentioned earlier, Tunde keeps a bunch. [sam seidel] 12:53:59 Of his behind his desk. My office is my living room at home, so I don't… I don't do that to my family, but I do keep several of them right under my laptop here, so I can look back at them. [Olatunde Sobomehin] 12:54:10 Mmm. [sam seidel] 12:54:11 Um, Junie, if you can go to the next, uh, slide when you have a chance. [sam seidel] 12:54:15 We shared that example of our one student who kept hers up. [sam seidel] 12:54:18 And in her room, and how powerful that she shared that was. [sam seidel] 12:54:22 For her, you know, she just texted us this picture with that story that Tunde shared earlier. So think about where it lives. It could be digital, maybe it's… desktop on the laptop, or something like that, but where do you… where do you keep it? Um, and then just thinking about when… when can you use this practice, right? You have the prompts, I shared the link to the educator guide. [sam seidel] 12:54:39 David had shared a bunch of the prompts in the book, um, that go kind of beyond what's on the educator guide. [sam seidel] 12:54:44 Um, but we purposely had you do it on a piece of paper that you could, you know, find or use the back of a bank statement or whatever else, um, and a pen that hopefully everyone's got access to. [sam seidel] 12:54:56 Um, so that it's not something where you need some fancy thing from the Salmon Tunde or the Stanford D.School to do it. You can make this whenever you want to. [sam seidel] 12:55:03 So just thinking about when and how you might use it. And then last, just please be in touch with us, right? It's been beautiful getting some feedback in real time in the chat. [sam seidel] 12:55:11 Um, and I would love to keep the conversation going. So that website has a way to. [sam seidel] 12:55:15 To contact us, um, we're not super active on social media, but we are there if that's your preferred. [sam seidel] 12:55:21 Uh, format, uh, for communication, but yeah, we would love for you to become a part of. [sam seidel] 12:55:26 A part of this growing community with us of folks who are thinking about these things and working on these things. The subtitle of the book is Blaze Your Own Path. [sam seidel] 12:55:33 And make work that matters. And if you're about. Figuring that out, figuring out what that path looks like for you, and. [sam seidel] 12:55:40 In the coming season, um, and making work that matters in the world, then… then… We are a community, and we want to keep building. [David Huppert] 12:55:50 That is beautiful. Thank you for sharing that. Yeah, the contact info is on the site that we've put in the chat. [David Huppert] 12:55:58 Uh, this book is so… it just hit… me, at the right time, at South By, and I've since revisited it many times, just… [David Huppert] 12:56:06 The presentation of it alone, I know they mentioned all the photographs and the layout and the design of it, it is so readable. [David Huppert] 12:56:14 Uh, and easy to pick up, and easy to plow through. It's beautiful to… to touch. I'm not trying to… I'm not a show for the book, I don't get a cut of this, I'm just saying I really enjoyed it, and you all might as well. [David Huppert] 12:56:24 Um, and to revisit it. And even if the goal for folks on this call is to figure out. [David Huppert] 12:56:30 How to get out of public media and start your own shop to do good in the world, like, we support that, right? I mean… So, whatever your goal is. [David Huppert] 12:56:39 This framework seems, for me, like a… like, a hack to try to figure out how to get there. And, um… [David Huppert] 12:56:46 You know, successful writers and artists and business folks, they… It doesn't just come to anyone, you actually have to work at it. You have to, like, put the thought into, like, how are you gonna get there, and… [David Huppert] 12:56:56 This canvas, this framework, for me, I think is a good way to do that. And it's also helpful reminder that. [David Huppert] 12:57:04 These things are not so linear. Like, oh, I want to start my own production company, or something like that. [David Huppert] 12:57:10 Okay, I guess I'll start an LLC, and I'll do that. Like, it doesn't go in that one direction. You have to think about… the people you're gonna need, the support structure, the infrastructure, the family, the time, the space. [David Huppert] 12:57:20 This just helps you sort of gather all of that. Um, really cool. One of the things, Tunde, that I want to ask you about real quick, is you said one of your gifts is, um. [David Huppert] 12:57:30 Halftime basketball speeches. So, my question is. [David Huppert] 12:57:34 I… I doubt… I'm a little leading the witness here, but I doubt your speech is about, like, the X's and O's of what's happening in the game. [Olatunde Sobomehin] 12:57:40 No, it's not. No, it's not. I mean, I think the gift is, um… [David Huppert] 12:57:41 Okay, so what is your gift there? Tell me a little bit. [Olatunde Sobomehin] 12:57:47 I was trying to… I was trying to… I was trying to, uh, find the right example that speaks to my… [Olatunde Sobomehin] 12:57:57 Um… passion for a moment. My, like, enthusiasm. And oftentimes, you're not able to kind of let that out, right? In the classroom, it's not… [Olatunde Sobomehin] 12:58:07 Always acceptable to, you know, pound your fists or, you know… shake the walls, right, in a… [Olatunde Sobomehin] 12:58:16 In a halftime speech in basketball. I've found that it is that. And so I could just fully let out. [Olatunde Sobomehin] 12:58:21 The emotion that I often try to… hole within, and you're right, it has very little to do with X's and O's, and more to do with. [David Huppert] 12:58:23 Yeah. [Olatunde Sobomehin] 12:58:29 You know, putting all out on the line. Uh, playing for each other. I mean, these kinds of moments… these kinds of qualities that basketball pulls out and that team sports pull out, I think… I love those, and so I harp on those at halftime. [David Huppert] 12:58:43 I love that. I might have to bring you in for one of my kids' games. [Olatunde Sobomehin] 12:58:45 Exactly, yeah. [David Huppert] 12:58:46 There was an article in the Times that people were sending around this week about a coach, a baseball coach, I don't know if y'all saw this. [David Huppert] 12:58:52 Pitcher was on the mound, bases loaded. And kids were all nervous. [David Huppert] 12:58:57 Coach comes out onto the mound, you know, all the kids are, like, sweating because the winning runs on third, on 2nd, or whatever. [David Huppert] 12:59:04 And he gets out there, and he just tells, like, the lamest dad joke ever, and all the kids just released, they were like, ugh. [David Huppert] 12:59:11 That's so funny! And they got out of the jam. And he wasn't, like. [David Huppert] 12:59:15 Telling them to relax, or telling them what to throw, he was just diffusing the situation through another way, and… Such a good lesson, right? Like, that's how you can achieve your goals, um, sometimes. [Olatunde Sobomehin] 12:59:23 Great lesson. Great lesson. Yeah, I think you're making me just reflect. [David Huppert] 12:59:25 Yeah. [Olatunde Sobomehin] 12:59:29 On… yeah, the social… what do they call that? The, um… it's kind of like the social IQ. You know, your ability to understand what's needed in that moment. You know, parents oftentimes have to find that and develop that. Like, what does my child need in this moment? Sometimes it's not. [David Huppert] 12:59:39 Yeah. [Olatunde Sobomehin] 12:59:45 Has nothing to do with, you know, the task at hand. It has everything to do with, like, you know, just settling them down or whatever. So that was beautiful. Thank you, David. [David Huppert] 12:59:48 Right. No. [David Huppert] 12:59:54 And thank you, thank you to Tunde, thank you to Sam, thank you for everyone for joining us today. I hope you found this useful. Um, and I encourage you all to fill out your next Canvas, your next sheet. [David Huppert] 13:00:06 To align your gifts to your goals in the future. We'll be back in September, September 11th. You can register at the link that's up in the chat, uh, for, uh, another. [David Huppert] 13:00:17 Webinar from Public Media Innovators, and hopefully we'll see some of you, uh, at the NETA conference later in September. [David Huppert] 13:00:24 And thanks again to Chad and to Amber, and to all the folks at NETA for supporting this, and most especially Tunde and Sam. Thank you so much. [David Huppert] 13:00:32 Yeah, I'll take them up on their offer, reach out to them, they are approachable, they are real people, they are willing and excited to hear your thoughts. [David Huppert] 13:00:38 So I encourage you all to do that. I know I will as well. [David Huppert] 13:00:41 So, yeah, thank you everyone for joining us. Hope you have a really great, productive, uh. [David Huppert] 13:00:46 Day, go get that creative hustle going. So, thank you all. [sam seidel] 13:00:50 Thank you, David. Thank you all. Keep pushing. [Olatunde Sobomehin] 13:00:52 Thank you very much. Much love.