11:02:22 From David Huppert to Everyone:
	🐉🚋
11:02:37 From David Huppert to Everyone:
	(Dinosaur train!)
11:02:59 From Alli Rico to Everyone:
	🪐🚀
11:03:00 From Robin Barclay to Everyone:
	📚🌈
11:03:00 From Mark Riechers to Everyone:
	🎸🌆⟅
11:03:00 From Liz Antaramian to Everyone:
	📚🌈
11:03:06 From Michelle Chen Michelle Chen to Everyone:
	❓🐒
11:03:11 From Carolyn Oh to Everyone:
	🐯
11:03:15 From Josie Azzam to Everyone:
	🐺🏛️
11:03:17 From Savon Bardell to Everyone:
	🖼️
11:03:22 From Jennifer Moore to Everyone:
	🕵️‍♂️ 🎥 🧠
11:03:28 From Jenn Busch to Everyone:
	📚🌈
11:03:33 From Jenna Gilbert to Everyone:
	👩🏼‍💻 🏃🏻‍♀️
11:03:39 From Alexandria Muhammad to Everyone:
	🦁 📚🏛️
11:03:54 From Bo Wheeler to Everyone:
	👻✍️
11:03:59 From Deb Herbold to Everyone:
	🔎🌱
11:03:59 From Angela Hiatt to Everyone:
	🐦‍⬛👦🏻👦🏻
11:04:10 From Daniel Duarte to Everyone:
	Cid
11:04:12 From Emily Salazar to Everyone:
	🚪❤️🚋
11:04:22 From David Huppert to Everyone:
	📰⌛(news hour?)
11:04:29 From Kristina Killingsworth to Everyone:
	🎵🌇🎵
11:04:35 From Kristian Knutsen to Everyone:
	㊙️☠️
11:04:45 From Amber Samdahl to Everyone:
	Public Media Innovators
	
		https://publicmedialearns.instructure.com/courses/237/wiki
11:05:17 From Amber Samdahl to Everyone:
	The 50+ Gaming Audience You’re Overlooking
	
		Thursday, June 19, 2025. 10:00 AM PT / 1:00 PM ET
	
		Registration: https://uwmadison.zoom.us/webinar/register/WN_zh6HF_U6RIWDgAlcoqwe0w#/registration
11:05:40 From David Huppert to Everyone:
	And find us at Tech Summit (next Thursday) after annual meeting!
11:05:52 From Kristen Lawson to Everyone:
	🎤🎶🎸
11:06:38 From Tori Charnetzki to Everyone:
	🧑‍🤝‍🧑🐒
11:08:13 From Jess Trueblood to Everyone:
	👨‍👩‍👧‍👧🌳
11:13:47 From Alli Rico to Everyone:
	Can other stations use this custom GPT?
11:14:13 From Erik Ernst to Everyone:
	As you have questions for any of the presentations, add them here and we will gather and pose them at the end of the sessions!
11:14:29 From Kristian Knutsen to Everyone:
	How much concern do you have that the use of this GPT generator for copy (titles/headlines, social copy, engagement questions) could incentivize the atrophy of skills of journalists and producers to use their brains and be creative on their own?
11:14:32 From Jenna Gilbert to Everyone:
	How did you train it? What did you need to do to train it? Uploads, examples, other materials? How long does it take to get it up to speed?
11:15:45 From Alli Rico to Everyone:
	Do you make note that the copy/text was generated by AI anywhere?
11:16:07 From Brenda Bowyer to Everyone:
	I assume this is a paid account for chatgpt?
11:17:07 From Amber Samdahl to Everyone:
	@Brenda -Yes, you need a ChatGPT Plus (paid) account to create a custom GPT
11:17:16 From Kristen Lawson to Everyone:
	This aligns with our workflow, we use ClaudeAI or Copilot for quickly translating news articles or events and other content for social posts - using AI is the only way to increase output with #of posts with limited staff/resources (avg. 50-75/week across three social platforms)
11:17:37 From Joseph Sheppa to Everyone:
	Would you be willing to share the prompt instructions?
11:17:59 From Jacqueline Lo to Everyone:
	https://chatgpt.com/g/g-YNtJmkoZo-digital-social-metadata-generator
11:18:02 From Jenna Gilbert to Everyone:
	Do you have results of if this is helped improve content being found? Or is this mostly aimed at faster creation not improved search.
11:19:17 From Shane Gronholz to Everyone:
	This is a more general question but is it possible to take a public custom GPT (like the one just described) and making it one's own by adjusting those customization?
11:19:50 From Alli Rico to Everyone:
	I’m also curious about Shane’s question - if it’s possible to copy the custom GPT and customize it
11:19:54 From Robin Barclay to Everyone:
	I can tell you're an editor, because the audio on your mic is really good.
11:20:57 From Erik Ernst to Everyone:
	Mark came to PBS Wisconsin from Wisconsin Public Radio and makes all of us jealous of his audio quality on Zoom… 🤣
11:21:18 From Robin Barclay to Everyone:
	🤣
11:21:51 From Amber Samdahl to Everyone:
	You can try out the alt text generator here: https://chatgpt.com/g/g-6821f526808c81918e50e06207c3f359-image-alt-writer-2
11:23:04 From Jacqueline Lo to Kristian Knutsen, host and panelists:
	We always emphasize the our editors and producers edit whatever is generated from the GPT. It's more about brainstorming and ideation. We never want to simply cut and paste directly from the GPT.
11:23:20 From Brenda Bowyer to Everyone:
	what is the cost for claude and chatgpt paid accounts?
11:23:47 From Amber Samdahl to Everyone:
	@Brenda They are each $20/month for a Pro account
11:24:00 From Jenna Gilbert to Everyone:
	Is Claude built to give the output examples we are seeing or was there training involved? Is this a custom ai
11:24:34 From Jess Trueblood to Everyone:
	How do you determine if Claude or ChatGPT is the right choice for your needs?
11:24:36 From Brenda Bowyer to Everyone:
	is it a closed system or does the info also used to teach these AI platforms? not afraid of that, just wondering
11:24:36 From Jacqueline Lo to Jenna Gilbert, host and panelists:
	When we created the prompt we emphasized that we wanted it to be optimized to the best practices for each platform. You can train it on social best practice guides, station brand guides, etc...
11:26:07 From Jacqueline Lo to Alli Rico, host and panelists:
	We typically don't make any notes that the copy/text was generated by AI. We do try to emphasize that all copy generated should be edited before posting.
11:26:47 From Kristen Lawson to Everyone:
	💞
11:27:48 From Jacqueline Lo to Everyone:
	@Jenna Yes we have seen specifically with our YouTube content that the Title and Thumbnail text generation has contributed to increased reach.  Creating chapters using timestamps has also helped with discoverability.
11:28:36 From Mark Riechers to Everyone:
	Alt tag generator https://chatgpt.com/g/g-6821f526808c81918e50e06207c3f359-image-alt-writer-2
11:29:18 From Montana West to Everyone:
	no
11:32:06 From Erik Ernst to Everyone:
	A reminder: As you have questions for any of the presentations, add them here and we will gather and pose them at the end of the sessions!
11:32:10 From Mark Riechers to Everyone:
	@Jenna Gilbert The custom instructions include formatting and expected deliverables, but you can also ask generally for things like “compare these side by side” and it will use the visualization tools it has available. I’ve found for consistent results, giving very specific deliverable requirements helps a ton.
11:33:05 From Mark Riechers to Everyone:
	@Jess Trueblood Personally I’ve found that Claude is best as an editor and coach, where ChatGPT is better at handling data-related tasks.
11:33:26 From Jess Trueblood to Everyone:
	Thanks!
11:35:37 From Mark Riechers to Everyone:
	@Shane Gronholz Yes, especially if you have access to custom instructions. You can either adjust them by hand reading them in the Claude/ChatGPT interfaces, or you can even give custom instructions to the model you want to use and ask it to help you re-write them. For instance, you could take my custom instructions and give them to ChatGPT, and ask it “help me re-write these Claude custom project instructions to work as instructions for a custom GPT.”
11:36:29 From Kristian Knutsen to Everyone:
	Are audiences aware that the copy generated from this tool is not the specific creation of the person "speaking"?
11:38:08 From Amber Samdahl to Everyone:
	OpusClip: https://www.opus.pro/
11:38:46 From Alli Rico to Everyone:
	We can’t see your screen
11:38:49 From Brenda Bowyer to Everyone:
	cant see your screen
11:39:18 From Alli Rico to Everyone:
	This is a question for all the presenters - when do you choose to disclose when something has been created with AI?
11:39:19 From Mark Riechers to Everyone:
	@Jenna Gilbert We’ve seen improved reach of our videos on YouTube since adding Claude-assisted editing to our workflow, but I’d say that’s less because we’re using AI and more because we are more consistently adding high-quality keywords to descriptions and other metadata.
11:43:16 From Brenda Bowyer to Everyone:
	how clean is the edit? no upcut or downcuts? does it fade or cut to and from black - are those options you can choose?
11:43:17 From Jacqueline Lo to Everyone:
	@Alli For us we would disclose if the public facing content was directly generated from AI. So if it's b-roll or a voice over. Anything that is directly lifted from AI without any editing. We do edit all of the metadata that is generated from our GPT.
11:44:05 From Alli Rico to Everyone:
	Can you include branding?
11:45:49 From Mark Riechers to Everyone:
	@Alli Similar for us — we disclose anything that comes directly from an AI system and is viewable by the public. Anything like text or metadata is reviewed and edited by staff, so we treat AI as a transformative tool and don’t disclose it. That said, this is a subject of active discussion internally. I think having discussions around disclosure and ethics of tools like this is essential to integrating them into our work.
11:46:28 From Kristian Knutsen to Everyone:
	👆
11:47:19 From Mark Riechers to Everyone:
	@Alli In a former role, we briefly used AI-generated imagery but eventually phased that out for ethics reasons as internal discussions around the subject progressed. That said, the model we used for disclosure was to include both the prompt that created the content and the model that produced it.
11:47:48 From Erin Lashley to Everyone:
	Do you inform those featured in these videos that the content is being uploaded to the AI tool? Do they have the option to opt out before you do that?
11:48:00 From Jenna Gilbert to Everyone:
	Are there watermarks on the free version?
11:49:18 From Alli Rico to Everyone:
	@Erin that’s a great question!
11:50:50 From Jennifer Moore to Everyone:
	We use Opus Clips at NHPBS. I created Verticals for each episode of our signature show of Windows to the Wild. They performed better than anything else we shared on social media.
11:51:55 From Mary Anne Lane to Everyone:
	@Jenna—yes, there are watermarks on the free version.
11:53:28 From Mary Anne Lane to Everyone:
	@Erin—good question! I do not inform those who were featured on camera because we are not really manipulating what is being said. It’s simply reformatting the video for a different platform.
11:54:48 From Shane Gronholz to Everyone:
	I've heard from many heavy AI users that Claude is significantly better at writing. Less AI sounding. Tyler Cowen said it's a poet.
11:55:00 From Kristian Knutsen to Everyone:
	To be clear, it's not fear that's driving my questions, it's skepticism about the business model and audience understanding about how these tools work.
11:55:11 From Shane Burkeen to Everyone:
	I do like that ChatGPT Teams and Pro allows you to turn off training the model. Not sure about Claude.
11:55:14 From Alli Rico to Everyone:
	@Mary Anne - to Erin’s question, I think it’s less a concern about the manipulation (although that is a concern) and more about people’s comfort levels with their likeness being uploaded to an AI learning machine and how their likeness could be used without their permission in the future.
11:55:35 From Alli Rico to Everyone:
	@Kristian 100% agree
11:57:28 From Erin Lashley to Everyone:
	@Mary Anne - Thanks! I agree with Alli, my concern is about their ability to control how their likeness is used if the platform trains off the assets uploaded to it.
11:57:45 From Alexandria Muhammad to Everyone:
	Just a comment , but I’m not sure it’s a fear thing, but AI does have implications morally and socially, harm to the environment etc.. My concern is when and why we should use it and figure out a good balance as a tool for our workflow.
11:58:20 From Mark Riechers to Everyone:
	@Shane Anthropic (the creator of Claude) also doesn’t train on private conversations by default. https://privacy.anthropic.com/en/articles/10023580-is-my-data-used-for-model-training
11:59:16 From Stephanie Virgallito to Everyone:
	To Alexandria's comment, has anyone ever experienced pushback from their audience when disclosing the use of AI?
11:59:23 From daniel sites to Everyone:
	Did you all learn to use these tools on your own or did you get some professional training?
11:59:43 From Mark Riechers to Everyone:
	@Alexandria I think about this a lot. I think it’s important to try to keep up to speed on the AI companies themselves, just to have a sense of how they are trying to balance these questions as they develop systems (are they investing in energy efficient models, etc.)
11:59:53 From Jamedra Brown Fleischman to Host and panelists:
	Thanks so much for sharing.
12:00:08 From Mark Riechers to Everyone:
	@Alexandria on our level, I think considering “is this worth it” is a valid gut check on any new workflow.
12:00:23 From Eric Martin to Everyone:
	Can you adjust the in and out points of the clips because of being off by a few frames?
12:00:32 From Amber Samdahl to Everyone:
	AI Resources shared today:
	
		https://publicmedialearns.instructure.com/courses/237/files/17715
12:00:37 From Mary Anne Lane to Everyone:
	@Eric—yes, you can!
12:01:24 From John Murphy to Everyone:
	Thank you everyone, this was excellent! I am very new at this and you are helping me with first steps!
12:01:38 From Amy Greenlaw to Everyone:
	What was the master class?
12:01:42 From Shane Gronholz to Everyone:
	I also watched the Masterclass - I can attest - it's good!
12:01:45 From Eric Martin to Everyone:
	@Mary Anne, Thanks!
12:02:07 From Alli Rico to Everyone:
	This was a great webinar, I really appreciate everyone’s time!
12:02:31 From Amber Samdahl to Everyone:
	Join us for next month’s webinar!
	
		The 50+ Gaming Audience You’re Overlooking
	
		Thursday, June 19, 2025. 10:00 AM PT / 1:00 PM ET
	
		Registration: https://uwmadison.zoom.us/webinar/register/WN_zh6HF_U6RIWDgAlcoqwe0w#/registration
12:02:55 From Tonya Weber, NETA to Everyone:
	I believe this is the masterclass Jonna referenced: https://www.masterclass.com/series/achieve-more-with-gen-ai
12:02:55 From Hasanna Birdsong to Host and panelists:
	Will there be a recording?  I miscalculated the timezone math and just joined.
12:03:09 From Deb Herbold to Everyone:
	Thanks Tonya!
12:03:11 From Shane Gronholz to Everyone:
	Yeah, that's right!
12:03:12 From Amy Greenlaw to Everyone:
	Thank you!
12:03:27 From Carol Sisco to Everyone:
	Thank you all for this really informative session. It's an excellent resource for AI best practices.
12:03:35 From Shane Gronholz to Everyone:
	Thank you thank you!
12:03:40 From Amber Samdahl to Everyone:
	AI Resources shared today:
	
		https://publicmedialearns.instructure.com/courses/237/files/17715
12:03:41 From Deb Herbold to Everyone:
	Thanks, everyone! This was excellent!
12:03:42 From Eric Martin to Everyone:
	Thanks, this was great!
12:03:42 From Kelly Nickerson to Everyone:
	Thank you!
12:03:44 From Michelle Chen Michelle Chen to Everyone:
	Thank you, this was super informative!
12:03:47 From Caitlin Dutton-Reaver to Everyone:
	Thank you!!
12:03:48 From Mark Stender to Everyone:
	Thank you so much...this was fabulous!!
12:03:50 From Mark Riechers to Everyone:
	Thanks all! Always happy to talk. mark.riechers@pbswisconsin.org
12:03:54 From Nicole Zaremba to Everyone:
	Thank you!
12:03:57 From Robin Barclay to Everyone:
	Thank you!
12:04:00 From Jennifer Mullins to Everyone:
	Thank you so much!
12:04:00 From Brenda Bowyer to Everyone:
	thanks all...great info
12:04:03 From Hasanna Birdsong to Host and panelists:
	Thank you!
12:04:09 From Kristina Killingsworth to Everyone:
	this has been so helpful! Thank you!
12:05:38 From Kelly Olsen to Everyone:
	Thank you!!!