14:01:43 From Marcia Franklin to Everyone: Can everyone hear? 14:02:03 From Marcia Franklin to Everyone: Got it --sorry! 14:03:20 From Amber Samdahl to Everyone: Public Media Innovators: https://publicmedialearns.instructure.com/courses/237/wiki 14:03:45 From Amber Samdahl to Everyone: Powwow Bound: Co-Creating Through Culture and Play Thursday, November 20 https://uwmadison.zoom.us/webinar/register/WN_Mi7RdtnmTeSkT72fpUjJwA 14:11:23 From Mike Janssen to Everyone: Recent findings from CDP about digital giving and generational change: https://current.org/2025/10/new-donor-surge-brings-generational-shift-to-pubmedia-fundraising/ 14:12:42 From Chad Davis to Everyone: I’d be remiss if I didn’t give a shout out to the Nebraska Public Media sports team. We do high school sports, some University sports, and even (recently) some pro sports. It does well for us and really helps us reinforce community value across the state. If you can get into that space, it’s worth exploring. 14:18:25 From Brooke Hotchkiss to Everyone: which organization are these results from? 14:18:49 From Tom Davidson to Everyone: That campaign was for KUOW in Seattle. 14:18:57 From Brooke Hotchkiss to Everyone: thank you! 14:19:02 From Alex Curley to Everyone: And this is APM 14:27:13 From Alex Curley to Everyone: Demos I made for this presentation - give them a look while I’m presenting! 14:27:27 From Alex Curley to Everyone: https://semipublicdemo1.bolt.host https://semipublicdemo2.bolt.host https://semipublicdemo3.bolt.host 14:28:55 From Amber Samdahl to Everyone: Please feel free to add questions in the chat! 14:31:06 From Mike Janssen to Everyone: The origins of “Living for We” https://current.org/2023/03/ideastream-podcast-zeroes-in-on-challenges-triumphs-among-clevelands-black-women/ 14:33:27 From Nicky Bennett, MPH to Everyone: Can retargeting on Meta platforms be effective for stations that only have $200 - 300 per campaign? 14:34:25 From Tom Davidson to Everyone: Nicky - great question. We'll tee that up for discussion first out of the gate in a few moments. 14:34:58 From Alex Curley to Everyone: https://semipublicdemo1.bolt.host https://semipublicdemo2.bolt.host https://semipublicdemo3.bolt.host 14:36:55 From William Sippel to Everyone: Local stations should also use events and co-production of events to get new members and viewers. This highlights the local, differentiated nature of local stations So, for example, I was asked by the former editor of the Cincinnati Enquirer for ideas on how a local podcaster could increase audience and sponsorship. The podcasters conducted their podcast at the Cincinnati Zoo, and used their membership list to promote their program. I suggested that they move around in the area and also podcast at different locations. Had a big surprise. They held one nature program at a Dicks Sporting Goods store. They reached entirely different audience than the zoo attendees…they reached outdoorsmen/women and Dicks Sporting Goods became a sponsor…..So, go out there and do events, use it as an opportunity to get new members, and use tap to donate devices to get donations while the audience is hot, and use a device which also can enroll someone as a member just with an email address at this event. So, move around. 14:38:42 From Amber Samdahl to Everyone: https://adoptastation.org/ 14:38:49 From Brenda Bowyer to Everyone: we always talked about the federal and state funding for pledge but that to say how little the revenue was and how we rely on our local dollars to support our local efforts. it's viewers like you who make our station possible. Because many viewers we sure that we were almost fully funded by the federal or state govt. 14:39:34 From Christina McPhillips to Everyone: To reply to Nikki Bennett above: Yes but keep it focused. With $200–$300, you won’t reach everyone, so the key is to retarget the warmest audience you already have. For example, people who visited your donation page or watched your videos in the last 30 days. 14:39:56 From Julie Schauble-Nguyen to Everyone: Federal funding was a negative UNTIL there was a serious threat of it going away. Stations have talked about it constantly since then. 14:41:14 From Mike Janssen to Everyone: How discussing the funding threat affected giving for some staitions (pre-rescission) https://current.org/2025/04/for-station-drives-discussing-funding-threat-appears-to-boost-giving/ 14:41:29 From Nicky Bennett, MPH to Everyone: Thanks Christina! 14:44:30 From Jennifer Armstrong to Everyone: How would you connect this idea to a live event? Like at a dinner? 14:45:07 From Chad Davis to Everyone: The lamp-donation interface would be a fun thing in a station lobby, or if your station has a public outdoor space. 14:46:18 From Hallie Sheck to Everyone: Is there a list of companies/consultants that are available to hold stations' hands starting at square one with investing in digital marketing? 14:46:43 From Alex Curley to Everyone: You could also set up a Twitch-style video stream where a certain donation level shows the first name of the donor and the amount on-screen 14:47:41 From Samantha Verdonck to Everyone: What recommendations do you have for advocating for the marketing/fundraising collaboration model within your organization? Similarly, for campaigns that don't create immediate revenue? How do you get folks on your side to start implementing? 14:47:46 From Brandi Miller to Everyone: If we have email addresses and physical addresses of lapsed donors, why would we spend money to advertise to them VS just directly reaching out? Unless I'm misunderstanding something there. 14:48:45 From Parker Robinson to Everyone: Are there any examples of how these strategies could be used to engage potential new underwriters or corporate support partners? 14:48:54 From David Huppert to Everyone: Bit of a loaded (and cheeky) question: does size matter? As in, in this age of severe budget cuts, how to micro donation stack up? 14:48:57 From Tyler Smith to Everyone: So many great questions! Thanks, going to try to respond here 14:49:36 From Nicky Bennett, MPH to Everyone: Thank you both! 14:50:53 From Julie Schauble-Nguyen to Everyone: Because of the federal funding cut, we have been doing gangbusters with getting new members. The challenge, now, is going to be retaining them so we keep getting their support next year and beyond. Any ideas on how to use these methods to deepen engagement and retain our members? 14:51:12 From Jennifer Armstrong to Everyone: 👆 14:52:42 From Brandi Miller to Everyone: Thank you for answering my question! 14:53:30 From William Sippel to Everyone: With respect to retargeting a lapsed member, I am surprised that public media does not distribute “loyalty points” for contributions, which can be used later upon reaching a certain level of donation. Set the points a little high so people move towards a goal…like an early ticket discount, trip to the station, a signed poster of a musicain 14:53:49 From Andrea Orozco to Everyone: @Hallie and any others, feel free to also send any questions to us at Tanager here: 14:53:50 From Andrea Orozco to Everyone: https://www.tanager.digital/contact 14:53:54 From Alex Curley to Everyone: I love that, William 14:54:27 From Kristina Killingsworth to Everyone: I'm curious as to the industry standard of open rates for email marketing in public media? My background is commercial media - in the last year with public media, our email marketing open rates are 36%+. 14:55:20 From Tom Davidson to Everyone: Kristina -- across ALL forms of content-driven media, email open rates run ROUGHLY 40 percent. There's seasonality (and a lot of variation between media organizations). But you're sorta in line. 14:55:54 From William Sippel to Everyone: To continue the text on loyalty points. Loyalty points. If someone lapses, you send them an email that you will lose those loyalty points, and we’ll give you a bonus point for rejoining or increasing your contributions. Do some academic research on loyalty points and you will see how effective they are in getting people to stay with you. 14:56:07 From Kristina Killingsworth to Everyone: Thank you, Tom. Great to hear that we are on the right path. 14:56:46 From Brenda Bowyer to Everyone: as everyone knows, we have to remember to make content that will satisfy viewers and those who are passionate about our content who are 45 and under. because those who continue to support need something to return to 14:57:12 From Christina McPhillips to Everyone: Excellent point, Brenda! 14:57:44 From David Huppert to Everyone: Alex - wonder there is a “prediction model” that tracks station success based on these types of innovative approaches? 14:58:05 From Christina McPhillips to Everyone: I’m at Christina@carlbloom.com in case I have missed any of your questions. Always happy to chat. 14:58:24 From Janes Gaynor to Everyone: IS a recording of this webinar going to be available? 14:58:58 From David Huppert to Everyone: YES! Amber will put a recording up next week 14:58:58 From Amber Samdahl to Everyone: Yes, a recording of this webinar will be available within the next week on our Public Media Innovators events page: https://publicmedialearns.instructure.com/courses/237/pages/events 14:59:22 From Amber Samdahl to Everyone: We will include the chat and presentation slides as well. 14:59:33 From Samantha Verdonck to Everyone: Thank you so much! 14:59:40 From Brenda Bowyer to Everyone: is anyone using public media apps? and if so, are you monetizing it? https://www.publicmediaapps.com/ 15:00:22 From William Sippel to Everyone: If you want some research on loyalty programs, look up the articles by Prof. Joe Nunes at USC. 15:00:46 From Emily Hedlund to Everyone: This has been SO GOOD and full of ideas I can implement. Thank you! 15:01:18 From Brenda Bowyer to Everyone: but.. we have always tried to keep supporting public media from being transactional - give to get - so I wonder if loyalty is really a double edged sword 15:01:43 From Tammy Terwelp to Everyone: YES ALEX! 15:01:56 From Julie Schauble-Nguyen to Everyone: ... or renewal mail (shudder!) 15:03:05 From Hallie Sheck to Everyone: I've always wondered if there is a potential for "opt-in underwriting" while folks are streaming your content; like attention donation. 15:03:08 From Jenifer Johnson to Everyone: @Hailey we work with a digital marketing company that helps nonprofits called Feathr. Highly recommend them, and they track conversions, etc. Reach out to us at IdahoPTV if you want a contact or information. There is a cost investment, but they are helpful and also train our staff to be more self sufficient and then just use their platform. 15:04:48 From Elizabeth Tilley to Everyone: Thanks so much for all this insight. Putting it into planning. 15:05:18 From Kristina Killingsworth to Everyone: Thank you all! This has been so informative! 15:05:20 From Brandi Miller to Everyone: Thank you all! 15:05:23 From Hallie Sheck to Everyone: ty! 15:05:32 From Michele Alexander to Everyone: Interesting seminar. Lots of helpful strategies and excellent thinking. Gotta go, but thanks, all! 15:05:34 From Alex Curley to Everyone: Thanks everyone, it’s been a blast! 15:05:35 From Nicky Bennett, MPH to Everyone: Thank you!!! 15:05:37 From Amy Hinojosa to Everyone: will recording be shared? 15:05:47 From Julie Sidoni to Everyone: Exactly what I needed to hear right now. Thanks to you all! 15:05:54 From Jenifer Johnson to Everyone: This is fantastic - please continue these topics and tactics! 15:05:55 From Amber Samdahl to Everyone: A recording of this webinar will be available within the next week on our Public Media Innovators events page: https://publicmedialearns.instructure.com/courses/237/pages/events 15:06:27 From Amber Samdahl to Everyone: Sign up for November’s webinar! Powwow Bound: Co-Creating Through Culture and Play Thursday, November 20 https://uwmadison.zoom.us/webinar/register/WN_Mi7RdtnmTeSkT72fpUjJwA 15:06:35 From Tammy Terwelp to Everyone: Fabulous! Thank you! 15:06:58 From Parker Robinson to Everyone: And go play Powwow Bound: https://nebraskapublicmedia.org/en/nebraska-public-media-labs/powwow-bound/