12:02:13 From Amber Samdahl to Everyone: NETA Conference Schedule: https://site.pheedloop.com/event/EVEJTFTVPDLOD/schedule 12:02:34 From Amber Samdahl to Everyone: Public Media Innovators sessions: Monday, September 15 1:15 PM ET - Let’s Talk Gaming: Advancing Lifelong Learning Through Play https://site.pheedloop.com/event/EVEJTFTVPDLOD/sessions/SES149N8UA3VODJLB 3 PM ET - CTRL+ALT+IMAGINE: Using GenAI to Power Learning & Creativity https://site.pheedloop.com/event/EVEJTFTVPDLOD/sessions/SESLKUMZKVCY4EZ34 Tuesday, September 16 3 PM ET - From Data and Organization Intentions to Implementation: Transforming Culture https://site.pheedloop.com/event/EVEJTFTVPDLOD/sessions/SESMG0TVNQB84ENQT Wednesday, September 17 1:15 PM ET - Powwow Bound: Developing an Indigenous Video Game for Public Media https://site.pheedloop.com/event/EVEJTFTVPDLOD/sessions/SESI1B3EX6L766MOM 2:30 PM ET - Getting Started on Substack https://site.pheedloop.com/event/EVEJTFTVPDLOD/sessions/SESX1MVMKUX1GB78K 12:04:11 From Amber Samdahl to Everyone: Public Media Innovators: https://publicmedialearns.instructure.com/courses/237/wiki 12:08:03 From Chad Davis to Everyone: I forgot to mention, please put questions for Ethan and Francesca in the chat. I’ll collect them for the Q&A toward the end. 12:12:46 From Chad Davis to Everyone: Nerd pride ✊ 12:13:04 From Kurt Wolff to Everyone: I was once a guest on Forum! 12:18:10 From Kurt Wolff to Everyone: This is an incredibly smart move for Forum - and has great potential for other on-air programs. People are craving engagement like this (far beyond what you get on social media posts). 12:20:23 From Chad Davis to Everyone: I’ve been surprised by the number of YouTubers I follow that have communities via Discord. Especially YouTubers that market community-as-product. I see YouTube, Patreon and Discord often a part of the same tool set. 12:23:31 From Kurt Wolff to Everyone: “Audience Trust” is also massive value - those are impressive numbers for KQED - and frankly public media as a whole - love to see how it goes beyond that specific program/Discord. 12:26:04 From Chad Davis to Everyone: “Embrace listeners as peers” is great advice. 12:26:28 From Amber Samdahl to Everyone: +1 12:27:19 From Whitney Henry-Lester to Host and panelists: I saw that a certain % of people were more willing to become supporters because of the discord. But wasn’t becoming a supporter the way you got access to the discord? Or is it more open access for all audiences? 12:29:17 From Amber Samdahl to Everyone: Resource Guide: https://rebrand.ly/ca23f9 12:29:21 From Whitney Henry-Lester to Host and panelists: thanks! 12:29:33 From Bryant Denton to Everyone: You can always use roles to make tiered levels in discord 12:30:03 From Ethan Toven-Lindsey to Host and panelists: Exactly, Bryant. 12:31:08 From Zack Waldman to Everyone: How often do you find yourselves (KQED mods and personalities) seeding the Discord community conversation vs. how often is it happening organically amongst the community member themselves? How time consuming do you find that effort to be, in general, compared to other digital/social platform management? 12:32:00 From Cathleen Cusachs to Everyone: I would love to hear more about the process behind developing the moderation guidelines! Really interesting that you included the community in that process 12:32:46 From Kurt Wolff to Everyone: When I worked at CNET, this was the model for our gaming community at Gamespot - getting community members deeply involved and invested in the community, and then becoming ‘managers’ and moderators of the forum. It really worked. 12:35:48 From Bryant Denton to Everyone: Have you all messed around with Twitch at all? The Discord and Twitch user overlap must be pretty large 12:38:12 From Whitney Henry-Lester to Everyone: I like how you’ve evolved responsively to how things are or aren’t working. Have you built systems or processes or timelines to assess and reflect on the experiments? Or has it been more organic? Curious how you continually evaluate and prioritize. 12:39:23 From Sydney Gisvold - TPT NOW to Everyone: There’s a window blocking the slide on screen with speaker notes. 12:40:45 From Kurt Wolff to Everyone: This is a great point, that 90% of people are just ‘listening’ - but, they are still getting value out of the experience. 12:41:52 From Chad Davis to Everyone: That’s the nature of humanity. In the early days of social media we used to talk about the fact that 90% of folks are lurkers. 9% were semi-active and 1% were super active. 12:42:51 From Christina V.O. to Everyone: Did you have a target demographic when starting on Discord? Did you see any interesting trends with demographics/ engagement? And did Discord’s audience seem to align with Forum’s pre-existing one, or was this more of a fraction of peeps? 12:45:10 From David Huppert to Host and panelists: Considering recent funding woes, it seems like KQED values this community as more than a “nice to have,” which is great!! How’d you get mgmt to continue to buy in? 12:45:13 From Cathleen Cusachs to Everyone: Why reinvent the wheel! That is great, thanks 12:52:26 From Carly Nelson to Everyone: Makes so much sense. Can’t wait to check out Discord! 12:53:50 From Jesse Olszewski to Everyone: Does your Discord have any conscious overlap with membership? Due to funding cuts, we are more reliant on members than ever. Do you put effort into driving discord folks to become members or vice versa? Or is the discord more of a safe space where you don’t need push discord/fundraising as much. 12:53:53 From Tory Starr to Everyone: I came from the PBS Town Hall so I may have missed this, but have you talked at all about any efforts to get their audience to sign up for KQED newsletters, or share their emails with you? If not, are you giving members any way to engage more deeply with KQED beyond Forum? 12:54:18 From Kurt Wolff to Everyone: I think it’s important to do this on a platform where people are ‘real’ and don’t hide behind pseudonyms (as on Reddit). It makes the conversation feel more authentic and honest, and ties directly into that ‘trust’ factor you mentioned. 12:57:29 From Francesca Fenzi to Everyone: Sharing our guide again, for those who joined later: https://rebrand.ly/ca23f9 12:57:30 From Tory Starr to Everyone: Thank you, very helpful! Sorry I came from the PBS Town Hall - sorry to make you repeat that 🙂 12:57:56 From Ethan Toven-Lindsey to Host and panelists: No, all good. It was helpful to clarify. 12:58:05 From Heather Hare to Everyone: Me too! Will the recording be shared after? I'd love to see the first half. 12:58:35 From Amber Samdahl to Everyone: Yes! The recording will be up on our Events page within the next week. https://publicmedialearns.instructure.com/courses/237/pages/events 12:59:07 From Heather Hare to Everyone: Thank you! 13:00:22 From Kurt Wolff to Everyone: This was great! Thank you! 13:00:32 From Christina V.O. to Everyone: Thank you! 13:00:37 From Francesca Fenzi to Everyone: And please feel free to email me with more questions! ffenzi@kqed.org 13:00:40 From Ethan Toven-Lindsey to Host and panelists: Thank you all - elindsey@kqed.org if you wanna follow up 13:01:03 From Nicole Cox to Everyone: Thank you! 13:01:03 From Keller Henry to Everyone: Thank you 13:01:06 From Zack Waldman to Everyone: Thanks all 13:01:09 From Carol Sisco, Connecticut Public to Everyone: Thank you!