12:01:52 From Amber Samdahl to Everyone: Public Media Innovators: https://publicmediainnovators.org 12:04:04 From Amber Samdahl to Everyone: We would still encourage you to check out WYPR’s work here: https://current.org/2026/02/how-youtuber-johns-hopkins-brings-stories-of-baltimore-history-to-wypr/ 12:06:26 From Amber Samdahl to Everyone: Please feel free to add questions in the chat and we will address them at the end. 12:08:42 From Brenda Bowyer to Everyone: can we have a link for that? 12:09:11 From Amber Samdahl to Everyone: https://thinktv.org/stephanies-recipe-journal/ 12:10:55 From Brenda Bowyer to Everyone: can we see a liknk to the cooking event 12:12:20 From Elyssa Steffenson to Everyone: https://thinktv.org/gin-baking/ 12:13:25 From Elyssa Steffenson to Everyone: Our most recent Gin and Baking event with Stephanie and AJ of Gntellecutals! This was last month! 12:14:06 From Brenda Bowyer to Everyone: can we see a link to the healthcare event? 12:14:27 From Brenda Bowyer to Everyone: visuals are helpful in thinking widely for our next big thing than connect to our public 12:14:54 From Nicole Malanga to Everyone: Say you bring an influencer on board, and they become a liability to remain connected to the public media brand…what are some next steps or items to consider? 12:15:00 From Mike Shea to Everyone: Brenda - let me see what I can find! 12:15:49 From Josephine Masset to Everyone: https://healthcollab.org/ohio-healthcare-virtual-career-fair-2026/ 12:15:58 From Josephine Masset to Everyone: here it is! 😁 12:18:26 From Mike Shea to Everyone: "New" Media isn't any scarier than "New" Mexico 12:19:54 From Erik Ernst to Everyone: As a Gen X, I really wish it was true that we didn’t have a social media… 12:21:48 From Chad Davis to Everyone: @MikeShea 👆“Not exactly New, not exactly Mexico.” Same thing with “New Media.” 12:22:55 From Chad Davis to Everyone: “Hate the game, not the player.” Public media can sometimes be a little classist when it comes to other approaches to media, so I’m glad some stations are opening our minds to these new opportunities. Nice to hear that “Influencers” is just a label, and the work can still be noble if it meets editorial standards and aligns with public media values. 12:23:00 From Mike Shea to Everyone: 🥔 12:23:06 From Kerri Blache to Everyone: Are PBS stations hiring/partnering with "Influencers" outside of their own staff? If so, how does their fee work? 12:23:41 From Morgan Keating to Everyone: yeah Matthew! 12:24:04 From Lauren Donia to Everyone: @kerri — PBS SoCal does. Often. We work out a fee in advance and have them submit an invoice after the work is complete. It’s very easy. 12:24:35 From Amber Samdahl to Everyone: So good, Matthew! I love seeing PBS stations embracing some humor and fun personality in these spaces. 12:25:16 From Kerri Blache to Everyone: Interesting. So what is a typical fee? and, what is their typical work? 3 videos on xyz social media = $500 ??? 12:25:31 From Erin Lashley to Everyone: If you work with outside influencers, how do you determine who to work with? Are there metrics you're looking at like followers or engagement rates before you pitch the project to them? 12:26:50 From Matthew Baltzell to Everyone: https://www.idahoptv.org/shows/idahojobs/ 12:26:54 From Carol Sisco to Everyone: What is your $ ROI other than number of followers or engagement numbers? Have you done any conversion ratios to members and partners? 12:27:51 From Brenda Bowyer to Everyone: thanks Matthew - nice work 12:30:01 From Amber Samdahl to Everyone: https://pbswisconsin.org/article/funk-it-up-with-pbs-wisconsin-read-a-qa-with-nate-marshall/ 12:31:53 From Heather Reese to Everyone: https://uwmadison.box.com/s/l6t3rc1eq23ncdk5sb9rtshus0nda8cd 12:33:43 From Mike Shea to Everyone: From Dayton with Funk: https://thinktv.org/from-dayton-with-funk/ 12:34:04 From Lauren Donia to Everyone: @Kerri — for us it depends on the complexity of the project (number of videos, who’s shooting/editing [us or them], how long the shoot is (an hour? A day? Multiple days?) — generally we’ve found people are very negotiable with their rates, in part because we’re a non-profit and in part because of their excitement about collaborating with a PBS member station. 12:34:30 From Heather Reese to Everyone: Love that, Mike! Very cool to see you all got funky as well!! 12:34:55 From Mike Shea to Everyone: There's a part of the doc that's about Dayton. We played a not small role in the history of funk! 12:45:24 From Josephine Masset to Everyone: Question for everyone: how do you think, in terms of style and content, do stations need to be willing to adapt on social media platforms? How do we do more than regurgitate broadcast clips onto socials? 12:46:14 From Brenda Bowyer to Everyone: and what are we seeing as best practices to adapt how we do what we do? 12:47:28 From Emily Hedlund to Everyone: The PBS digital production guidebook has a chapter or two on this topic https://hub.pbs.org/digital-studios/digital-production-guidebook 12:48:22 From Kerri Blache to Everyone: Great info! Perks - wonderful! 12:49:56 From Jesse Loudenbarger to Everyone: When considering influencers, how valuable are “celebrities” with authentic ties to a local community? For example, Jesse Eisenberg lived in our station’s town for a few years and has spoken publicly about his appreciation for it. Would someone like this fall within the scope of a public media influencer strategy, or feel outside the bounds? 12:50:48 From Erin Lashley to Everyone: @Josephine - Overall, we've been working on creating behind-the-scenes and other fun videos while recording broadcast programs, but we've also had success in building out graphic carousels by repurposing blogs, interviews and other content. We have a new segment on bird migration and we're working on additional content to share the producer's experience from working on that project alongside photography from the shoot. 12:51:02 From Kristina Killingsworth - KLRN San Antonio to Everyone: I think covid time gave the permission to be not so polished. 12:53:30 From Erik Ernst to Everyone: This is great, So authentic. And fun! 12:54:33 From Meaghan Anselm to Everyone: Link to CETConnect this or that https://www.youtube.com/shorts/lwVQSau5z6w 13:00:09 From Brenda Bowyer to Everyone: Opus Clip can help with clip creation 13:03:42 From Josephine Masset to Everyone: thank you so much! 13:03:48 From Ann Rotolante to Everyone: Great presentation! 13:03:59 From Matthew Baltzell to Everyone: https://www.idahoptv.org/shows/idahojobs/ 13:04:04 From Elyssa Steffenson to Everyone: Great Presentation everyone! 13:04:06 From Carol Sisco to Everyone: Thank you for sharing all of your experiences and work. 13:04:13 From Matthew Baltzell to Everyone: Thank you everyone! 13:04:15 From Mike Shea to Everyone: https://thinktv.org/ https://www.cetconnect.org/ 13:04:36 From Betty Lou Pardue to Everyone: Thank you very much! 13:05:06 From Roxy de la Rosa to Everyone: thank you!