12:01:48 From Kellsy Panno to Everyone: Will this is be recorded and available afterwards? 12:01:58 From Eric Hyyppa | NETA to Everyone: What a great panel! 12:02:07 From Kellsy Panno to Everyone: Cool, thanks 12:02:20 From Ethan Toven-Lindsey to Everyone: Hello everyone! 12:02:25 From Amber Samdahl to Everyone: Recording will also be available: https://publicmedialearns.instructure.com/courses/237/pages/events 12:02:39 From Amy Shumaker to Everyone: Hi from WGCU in Southwest Florida! 12:02:48 From Amber Samdahl to Everyone: Public Media Innovators: https://publicmedialearns.instructure.com/courses/237/wiki 12:03:19 From Rachel Raney to Host and panelists: Greetings from a freezing North Carolina Piedmont and PBS NC... 12:04:12 From Anne Stavely to Everyone: Hello all! 12:04:22 From Gregg McVicar to Host and panelists: Greetings from RadioCamp (www.undercurrentsradio.net) 12:04:26 From Lynn Cornfoot to Everyone: Hello From SCETV in Columbia, SC! 12:04:28 From Seth Resler to Host and panelists: Hello everyone! 12:04:44 From J.R. Rudolph to Everyone: Hello from WFYI in INDY 12:04:45 From Ryan Zunner to Everyone: Hello from WBFO BTPM NPR in Buffalo, NY! 12:04:45 From Carol Yancho to Host and panelists: Hello from Arizona PBS in Phoenix! 12:05:02 From Liz Adeola to Host and panelists: Hello from PBS Utah! 12:05:25 From Jennifer Mullins to Host and panelists: Greetings from OETA in Oklahoma. 12:05:26 From Darice Pauselius to Host and panelists: Hello from WLVT & WLVR in Bethlehem, PA! 12:05:28 From Cyrene Jagger to Everyone: Hello from KVMR in CA 12:05:31 From Andrew Kuklewicz to Host and panelists: 👋 12:05:34 From Brigid Jaipaul-valenza to Host and panelists: Hello from WBFO in snowy Buffalo NY 12:05:45 From Alexa Elliott to Host and panelists: Hello from South Florida PBS! 12:05:50 From tom calderone to Host and panelists: Hello from Buffalo Toronto Public Media! 12:06:01 From Rick Bacigalupi to Everyone: Hello from Northern California Public Media 12:06:14 From Kerry Swanson to Everyone: Hi from KUOW / Seattle 12:06:15 From Lindsay Quisenberry to Everyone: Greetings from NWPB in the PNW 12:06:16 From Kelly Nickerson to Everyone: Hello from WRVO in Oswego, NY! 12:06:20 From Chad Davis to Everyone: Check out Steve’s op-ed in Current: https://current.org/2024/09/why-public-medias-past-might-be-its-future/ 12:06:38 From Katie Kemple to Host and panelists: Hello! Katie Kemple here in San Diego @ Public Media PR https://www.publicmediapr.com/ 12:06:39 From Danielle Gabamonte to Everyone: Hello from Buffalo Toronto Public Media! 12:06:59 From J.R. Rudolph to Everyone: Steve is Great! You have so much history experience! 12:07:01 From Lynne Bader to Everyone: Hello also from Buffalo Toronto Public Media! 12:07:25 From Cheryl Devall to Everyone: Hey, y’all from KRVS Radio Acadie in Lafayette, Louisiana! 12:07:45 From Cheryl Nunnley to Everyone: Hello from South Carolina ETV! 12:07:58 From Beth Fronckowiak to Everyone: Hello from Buffalo Toronto Public Media! 12:07:59 From Tom Davidson to Host and panelists: In light of Steve's comment, I'm likely to refer to THIS New Yorker cartoon ... https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog 12:08:07 From Sarah Wolcheski to Everyone: Hi from WXXI in Rochester NY (looks like all of upstate is here!) 12:08:15 From Julie Drizin to Host and panelists: Good afternoon. Julie Drizin, ED of Current here. Thanks for joining us at this exciting webinar! You’ll be able to share the recording with peers from this Current website archive https://current.org/webinars/ 12:08:29 From Angela Hiatt to Everyone: Hello from Iowa PBS! 12:08:29 From Julie Drizin to Host and panelists: That page is in front of the paywall and available to all. 12:08:42 From Jacqueline Lo to Everyone: Hello from South Florida PBS! 12:08:43 From Samantha Kittinger to Everyone: Hello from Buffalo Toronto Public Media 12:08:44 From Steven Folks to Everyone: HELLO also from SCETV 12:09:24 From Heather Hare to Everyone: Hello from the winter wonderland of Buffalo! 12:09:27 From Tim Isgitt to Host and panelists: Hi all. Public Media Company is here. Grateful for this conversation. 12:09:33 From Emyle Watkins to Host and panelists: Hello from WBFO in the cold, snowy Buffalo NY!! 12:09:33 From Karen Henry to Host and panelists: Hello from SCETV 12:09:36 From James Long to Everyone: Hello from Sacramento! 12:09:58 From Titus Davis to Everyone: Good afternoon everyone! 12:10:03 From Chad Davis to Everyone: ICYMI, Steve’s piece from Current again: https://current.org/2024/09/why-public-medias-past-might-be-its-future/ 12:11:19 From Chad Davis to Everyone: I mean, truthfully, most of my Britcom and Britdram viewing happens on Amazon, Tubi, Britbox and YouTube. 12:12:06 From Julie Drizin to Host and panelists: If you want to find Current’s content - coverage and commentaries (like Steve Bass), sign up for our newsletter from the purple box on the right side of our website at current.org. You can also get a subscription here: https://current.org/subscribe/ 12:12:07 From Abby Goldstein to Everyone: This is very much in line with the findings we are seeing in many different studies. The ability for anyone to make content has put entities like YouTube on the same plane as PBS in the habits of audiences. 12:12:28 From J.R. Rudolph to Everyone: such an open mind 12:13:21 From Chad Davis to Everyone: Nathalie wrote a great piece for Adweek about the need for public media to be fun: https://www.adweek.com/media/making-a-case-for-fun-in-public-media/ 12:13:44 From Cassie Irwin to Host and panelists: That’s an interesting distillation of the relationship between PBS and stations. It seems a bit simplistic and doesn’t acknowledge the many other ways we’ve been building relationships back and forth. Is there anyone on the panel coming up who is planning to speak to that more in depth or with more nuance? 12:14:33 From Greg Fitzgerald to Host and panelists: Lots of folks can articulate the problems public media is and will continue to face. Is there anyone in the group who can point to something that is working really well and that can be a model for other media. 12:14:38 From Abby Goldstein to Everyone: What's missing from people's media diets is exactly what Nathalie is talking about. 12:15:05 From Melanie Boyer to Everyone: YES need personalities! 12:15:34 From Tom Davidson to Everyone: One person's opinion (and I'll rant a bit about this later): The best examples of innovative thinking around the system are often IDIOSYNCRATIC -- useful perhaps ONLY in that market. The lesson: THINK LOCAL and THINK COMMUNITY. More on that in a bit... 12:15:56 From Chad Davis to Everyone: Food for thought, what’s the balance between “personalities” and “creators”? Is it a difference with a distinction 12:16:01 From Kristen Muller to Everyone: Greg- there is a lot of innovation happening at station level and strategic audience building efforts. There is an opportunity to share those experiments more broadly so we’re learning from each other more quickly 12:16:02 From Steve Bass to Host and panelists: Greg -- I think that there is very strong work that is occurring in local journalism in many locales. So that's definitely working. 12:16:15 From Mike Janssen to Host and panelists: https://current.org/2024/03/kcrws-newest-music-host-mines-rap-lyrics-for-comedy-on-tiktok/ 12:16:21 From Mike Janssen to Everyone: https://current.org/2024/03/kcrws-newest-music-host-mines-rap-lyrics-for-comedy-on-tiktok/ 12:16:28 From Charles Gilbert to Everyone: I follow her on TikTok 12:17:00 From J.R. Rudolph to Everyone: Personalities!! Make it fun and real! Yes 12:17:30 From Cheryl Devall to Host and panelists: Nathalie, From the “other LA” I hope the best for you and your staff amid the fires and smoke. 12:17:30 From Samantha Kittinger to Everyone: Love this. Thank you Nathalie. 12:17:30 From Lindsay Quisenberry to Everyone: What alternatives do stations realistically have to NPR? It's unlike the commercial market, where we could move to the next guy. How can we afford creating any kind of substitute for the AMOUNT of content that comes from national? 12:17:32 From Lynne Bader to Everyone: She's awesome! 12:17:41 From Julie Drizin to Host and panelists: We need to include more Gen X, Y and Z in the conversations about public media’s future, such as Current’s Rising Stars: https://current.org/35-rising-stars-making-their-mark-in-public-media/ and. https://current.org/2023/07/shining-bright-22-rising-stars-whose-ideas-and-skills-are-redefining-public-media/ 12:18:07 From Ethan Toven-Lindsey to Everyone: One challenge we’ve had with our “personalities” and “influencers” is the balance between allowing them to stand on their own, and how much do we put them in a branding/package that ties them to KQED 12:18:09 From Steve Bass to Everyone: Greg -- I think that there is very strong work that is occurring in local journalism in many locales. So that's definitely working. 12:19:13 From Julie Drizin to Host and panelists: That content is in front of the paywall. The Rising Stars have all kinds of roles at stations (and NPR/PBS), 60% are BIPOC and 80% are women. That’s “better” and public media’s 26% non-White professionals in a field with 21,000 or 22,000 employees. 12:19:20 From Seth Resler to Host and panelists: “Look for inspiration outside of our industry.” AMEN. 12:19:31 From Cassie Irwin to Everyone: I’m curious about Lindsay’s question as well. Knowing what a driver nationally-distributed content is for membership, how exactly are you all imagining the business model evolves to ensure thriving local storytelling? 12:19:37 From Chad Davis to Everyone: https://www.readfeedme.com/ 12:19:49 From Chad Davis to Everyone: https://hunterharris.substack.com/ 12:19:51 From Lisa Nalbandian to Everyone: Yes! We've started doing smaller/inviting events to build community - think bingo, music trivia, pint sized concerts and you can feel the connection growing to WPR. Simple, personable, welcoming. 12:19:51 From Steve Bass to Everyone: Lindsay -- that's a great question. In terms of filling broadcast schedules, there are not many options beyond NPR. But if we think about what a digital future would be like where linear broadcast is part but not the dominant aspect of our service, the options open up quite a bit more. 12:20:38 From Abby Goldstein to Everyone: To Lindsay's question, which is very valid, this is not exclusively a linear broadcast play. You don't have to have 24-7 local on-air programming to have a local impact and local visibility. 12:21:11 From Chad Davis to Everyone: FYI, I’m snagging comments and questions for the Q&A part of the session. Lindsay’s question is on the list. 12:21:12 From Kristen Muller to Everyone: Agree with Steve. People pay for services that play a valuable role in their life. That could be content, that could a live event series, or a targeted newsletter. 12:22:15 From Abby Goldstein to Everyone: Your local Morning Edition and All Things Considered hosts are personalities. 12:22:36 From Noelle Muha to Everyone: I loved the comedian Sam Schedler's feature with Twin Cities PBS at the State Fair on socials 12:22:40 From Julie Drizin to Host and panelists: Other organizations to tap and both nonprofit and for-profit local media can be found though the Institute for Nonprofit News (inn.org) and Local Independent Online News (LION - lionpublishers.com). Each has 500+ members all over the country, including Current. An increasing number of pubmedia stations are joining INN to do just that - tape expertise and build collaborations with other local news organizations in their communities, regions and states. 12:23:28 From Abby Goldstein to Everyone: If someone donates a car, they are not members. 12:23:51 From Sarah Wolcheski to Everyone: @Abby our car donors are given memberships 12:24:02 From Abby Goldstein to Everyone: EXCELLENT!! 12:24:59 From Katie Kemple to Host and panelists: Friendship Director - what a great title! 12:25:22 From Julie Drizin to Host and panelists: RE: Amanda’s talk: Audience Development starts with listening; including voices of non-members and diverse communities in stories, shows, panels; getting out the the building and into the diverse communities (where stations might not viewers, listeners or readers) and events that focus directly on the issues those focus groups say are the most important for coverage and programming. 12:25:35 From Emmalee Hackshaw to Host and panelists: It creates a wonderful funnel!!! 12:25:55 From Alyson Amendola to Everyone: Our car donors get memberships, too. WQLN PBS NPR/Erie, PA 12:26:19 From Amanda Mountain to Everyone: Here's more about the stages of belonging: https://www.wheaton.edu/wheaton-center-for-faith-and-disability/disability-foundations/dimensions-of-belonging/ 12:26:36 From Kristen Muller to Everyone: Identifying the ‘job to be done’ is critical bc it’s going to be different for different segments of your audience 12:27:27 From Tom Davidson to Everyone: If you want to learn more about Clay Christen's "Jobs to be Done" framework, there's a *brilliant* (and media-centric) view of it here: https://niemanreports.org/breaking-news/ 12:27:33 From Kelly Daniels to Everyone: Interesting to see how Amanda M will work. I have three RM monthly contributions, my wife has two more. But I also stopped listening to Marketplace after 25 years because the content is down to ~17 minutes, the balance is interludes and Large Donor/Sponsor Adverts. 12:27:48 From Julie Drizin to Host and panelists: 👆🏼That first step of listening can also come through leaders who talk and take questions at community assessments (The FCC had/has required assessment and coverage of relevant issues in the public file for license renewal. It’s not an options. It’s an imperative to inform local service. 12:28:28 From J.R. Rudolph to Everyone: Belonging! Yes. Why can't we be friends? 12:28:30 From Seth Resler to Host and panelists: “the problem to be solved is isolation and the absence of feeling like you belong to a community…that is the problem to be solved.” 12:28:32 From Cassie Irwin to Everyone: This is very cool, would love to dig deeper into the concept of Friends and Members. How are Friends distinct from your overall audience? Do they get communications, etc that fall somewhere in between audience and members? How are you moving people along from Friends to Members when that’s appropriate? 12:29:11 From Chad Davis to Everyone: Kristen's NiemanLab "Prescription" for 2025: https://www.niemanlab.org/2024/12/public-media-reconciles-its-past-with-the-present/ 12:29:32 From Cheryl Devall to Everyone: Our live-hosted blues and Zydeco programs attract very loyal listeners, many of whom can send $10 or $20 at most. One listener mailed in a $5 money order. All of those folks are precious to me, and for those programs we bring in volunteers to answer the phones. (Most other contributors use KRVS’ online portal.) 12:30:28 From Amanda Mountain to Everyone: Cassie, Friends care about us and want to be in relationship, giving us a chance to earn their trust and sustain it long enough to earn their investment. Members already have a level of understanding around our impact and have been inspired to invest, so they're a stakeholder at a deeper level (potentially at the level to co-create impact). 12:31:52 From Mike Janssen to Everyone: https://current.org/1967/01/carnegie-i/ 12:32:44 From Julie Drizin to Host and panelists: Here are several think/thought leadership pieces by Kristen Muller That Current published: https://current.org/2023/12/an-open-letter-to-the-incoming-ceo-of-npr/ 12:33:04 From Seth Resler to Host and panelists: “maybe it’s not even content” 12:33:21 From Chad Davis to Everyone: What do we want to be 30 years from now. *That* is the question! 12:33:40 From Julie Drizin to Host and panelists: https://current.org/2023/05/advice-for-public-radio-stations-why-we-cant-keep-treating-digital-members-like-radio-listeners/ 12:34:53 From Ethan Toven-Lindsey to Everyone: https://current.org/2023/09/kqeds-forum-extends-on-air-community-with-discord-server/ 12:35:35 From Israel Smith to Host and panelists: Is anyone having success reaching significant new audience? 12:35:45 From Julie Drizin to Host and panelists: https://cpb.org/Digital-Transformation-Program 12:36:15 From Abby Goldstein to Host and panelists: Thanks, Kristen. 12:36:20 From Kristen Muller to Everyone: @Izzie - LAist’s digital audience is not duplicative of the radio audience- and it’s approx 1-2M a month 12:36:24 From Heather Hare to Everyone: Fellow ex-Gannetteers unite! 12:36:35 From Julie Drizin to Host and panelists: Other Current stories that quote Kristen or describe KCRW initiatives: https://current.org/2023/11/with-return-of-lost-notes-kcrw-reinvests-in-limited-run-podcasts/ 12:36:45 From Chad Davis to Everyone: Two great piece from Tom in E&P: https://www.editorandpublisher.com/stories/1970s-redux,250978 … 12:36:53 From Chad Davis to Everyone: … and https://www.editorandpublisher.com/stories/lunch-or-be-lunch-the-urgent-need-for-bold-leadership-in-public-media,253304 12:37:05 From Julie Drizin to Host and panelists: https://current.org/2024/10/upside-to-digital-acquisitions-reaching-audiences-where-they-are/ 12:37:33 From Julie Drizin to Host and panelists: https://current.org/2024/03/kcrws-newest-music-host-mines-rap-lyrics-for-comedy-on-tiktok/ 12:37:34 From Ian MacSpadden to Everyone: Love the DISCORD idea, it is the multimedia/social/content interface of choice for the under 35y.o. set. I deployed one for attracting students to SMPTE.org, has been very successful... 12:37:45 From Israel Smith to Everyone: AMEN to audiences! 12:37:53 From Amanda Upson to Everyone: Could the panelists please speak to their plans to reach disabled audiences, especially given disabled adults are 3rd largest market segment in US after Black and Hispanic audiences but discretionary income is $21B (which is greater than Black and Hispanic audiences combined)? 12:37:59 From Abby Goldstein to Everyone: We don't have "an audience" anymore, we have a collection of audiences. 12:38:40 From Julie Drizin to Host and panelists: Current has published Tom Davidson and quoted him several times: https://current.org/2023/11/press-forward-is-talking-about-public-media-and-you-wont-like-what-theyre-saying/ 12:38:53 From Julie Drizin to Host and panelists: https://current.org/2023/06/why-pubmedia-should-plan-for-an-upcoming-boost-to-local-news-funding/ 12:39:02 From Kimberly Combs to Everyone: We need gain younger viewers now before our older viewers are gone. 12:39:30 From Rima Dael to Everyone: I encourage NPR stations look to their local community radio stations that rely on philanthropy and volunteers to serve their communities at a hyper-local level. These are community organizations at the heart of what they do and who they serve and are representative of multiple audiences in a community because they are the programmers of the stations. www.nfcb.org - can help make those connections! 12:39:43 From Chad Davis to Everyone: Amanda, saw your question. Gonna elevate it. 12:39:55 From Shane Burkeen, WNPT to Host and panelists: “If they don’t donate why should we care?” To survive, to be relevant. Got to figure that out first fast 12:39:58 From Julie Drizin to Host and panelists: And, he was a guest on Current’s 2015-2018 podcast, “The Pub” hosted by Adam Ragusea: https://current.org/2016/05/how-public-tv-can-connect-with-donors-as-viewing-platforms-shift/ 12:40:09 From J.R. Rudolph to Everyone: Yes, Rima! 12:40:20 From Jim Jennings to Host and panelists: Yes! Thank you for saying that! 12:40:26 From Steve Bass to Everyone: I think that there are opportunities to attract/engage younger audiences. It's much more likely on platforms other than broadcast, in my view. 12:40:27 From Mark Stender to Everyone: EXACTLY!!! 12:40:28 From Nathalie Hill to Everyone: I told our staff we were the original Patreon 12:40:43 From David Lowe to Everyone: Love me some Tom Davidson! 12:40:56 From Jim Jennings to Host and panelists: Yes Nathalie! 12:40:57 From Shane Burkeen, WNPT to Host and panelists: And the content has to be original to the platform. Not just recycled broadcast 12:41:11 From Abby Goldstein to Everyone: @Nathalie, we are the original crowdfunded platform. 12:41:13 From Noelle Muha to Everyone: original Patreon is awesome 12:41:34 From Chad Davis to Everyone: Here’s the op-ed by Tom to which Mike referred: https://www.editorandpublisher.com/stories/1970s-redux,250978 12:41:46 From Mark Stender to Everyone: Pied Piper Syndrome 12:42:12 From Nathalie Hill to Everyone: We do need to be a little nuts 🙂 12:42:14 From J.R. Rudolph to Everyone: YES 12:42:39 From Mark Stender to Everyone: We're all a little mad here! ;) 12:42:42 From Chad Davis to Everyone: @Mark: Fictional software company or European fable? 12:42:44 From Darice Pauselius to Host and panelists: I though being nuts was a pre-requisite to working in nonprofit / public media ;-) 12:42:47 From Julie Drizin to Host and panelists: Current hosted a webinar with Greater Public on Digital Fundraising: watch it here: https://current.org/2021/11/get-tips-on-how-to-boost-online-revenue-from-our-webinar-on-digital-fundraising/ 12:42:51 From Israel Smith to Everyone: With Gratitude to Tom - this exact conversation has been occurring for 10, maybe 20 years. Missing has been acting on it at scale and to Tom’s word just now - systematic. 12:43:20 From Mark Stender to Everyone: @Chad: Both actually, but nice catch! :) 12:43:46 From Brent Slane to Everyone: 3 Tenors of the Apocalypse! Spot on Tom! 12:43:47 From Rachel Raney to Host and panelists: The PBS Digital Studios team has done a terrific job at surfacing new talent for their YouTube shows. 12:43:48 From Rima Dael to Everyone: the "spirit of adventure" resides in community radio -- they welcome the community to program the airwaves and their internet... participatory media...a different model of media arts! 12:44:09 From Amanda Mountain to Everyone: ...I'd also add that designing products and experiences for PEOPLE rather than PLATFORMS is vital. The experience on offer by most popular digital platforms are increasingly at odds with the shared values of public media audiences. If we are centered specific platforms as "the strategy," we will always be chasing the dragon and emerging audiences may never quite get what they need from us. 12:44:11 From Ann Rotolante to Everyone: I am so enjoying everyone's comments in the webinar and on this chat. Thank you for this. I'm feeling empowered and fired up! 12:44:32 From J.R. Rudolph to Everyone: KLRN does a good job with that talent show thing. 12:44:35 From Amanda Upson to Everyone: For those who didn’t watch NewsHour’s election coverage, NewsHour connected with DPAN.tv and in less than 48 hours; DPAN.tv produced and marketed an ASL interpreted livestream of NewsHour’s election coverage, which had more views than the un-interpreted livestream. It’s worth checking with NewsHour on their numbers, but my watching on youtube had DPAN’s views as more watched (over 1M views). 12:44:37 From Julie Drizin to Host and panelists: Another good webinar from Current’s Local that Works series shares wisdom and lessons learned from one of the most successful and innovative local news organizations in the U.S. 12:44:40 From Julie Drizin to Host and panelists: https://vimeo.com/749324242 12:44:45 From Jim Jennings to Host and panelists: Is it possible to have this webinar clipped by speaker in order to share around internally to get teams thinking differently? 12:45:23 From Tom Davidson to Everyone: Brent, I *meant* to say "The Acropolis" ... but maybe my malaprop is appropriate ;-) 12:45:41 From David Huppert to Brent Slane, host and panelists: Hi Brent! I see you have your hand up. Is there something I can help with? If it’s a question or comment, are you comfortable putting it in the chat? If not, you can DM me and I can post it anonymously. 12:46:32 From Lynne Bader to Everyone: 100% 12:46:36 From Lindsay Quisenberry to Everyone: 👏 12:46:42 From Lindsay Quisenberry to Everyone: THANK YOU 12:46:45 From Ian MacSpadden to Everyone: @noelle - Patreon is a funding option I'd love to see a station experiment with. Its is a community that supports artists and content creators, if you are creating 'content' why not pursue this typically younger content consumer. I have not seen anyone take that leap and see what happens... 12:47:03 From Kristen Muller to Everyone: Also speaks to the audience choices NPR has to make- are local organizations their audiences? Or are national listeners their priority audience? 12:47:13 From Mark Stender to Everyone: Sometimes it's difficult to convince leadership stuck in their old ways to try new ideas 12:47:31 From Abby Goldstein to Everyone: @Kristen!! That's the BIG question. 12:47:40 From Noelle Muha to Everyone: @Ian - totally agree, I'm a younger consumer and contribute to multiple paid Patron subscriptions (SubStacks too) 12:48:17 From Teena Wright to Everyone: 100% 12:48:23 From Gregg McVicar to Host and panelists: Thoughts on “stations” hosting a batch of micro-channels, streaming to youth, moms, immigrant groups, music fans, etc…I think Amanda touched on this. 12:48:31 From J.R. Rudolph to Everyone: 💯 12:49:16 From Julie Drizin to Host and panelists: We have to recognize that LAist is THE national leader on community engagement with the most innovative strategies, including Zines, public arts, fielding and answering thousands of listener/community questions about COVID. Too many to count, but you can read about Ashley Alvarado’s brilliant land visionary leadership creating groundbreaking service to and engagement of Angelenos. She presented at the 2024 “Brave Talk” day by Public Media Women in Leadership at Greater Public’s PMDMC. Texas Public Radio is tremendously lucky that Ashley is their new CEO! (Search for Ashley on current.org) 12:49:28 From Samantha Reeb to Everyone: I think most leaders would agree with these new ideas, but getting the support and time to start molding and cultivating a discord, or a twitch account, takes time. Time that is currently put towards our broadcast. How do we get the bandwidth to juggle all these new ideas? 12:49:54 From Mark Stender to Everyone: @Samantha excellent point! 12:50:00 From Lindsay Quisenberry to Everyone: We still support a reading for the blind service 12:50:02 From Jim Jennings to Host and panelists: AccessiBE is a web option, but it is a significant cost for smaller stations 12:50:30 From Gregg McVicar to Host and panelists: Volunteers! 12:50:30 From J.R. Rudolph to Everyone: i am making a show 12:50:42 From Kristen Muller to Everyone: @Samantha, you need to make choices. If you don’t choose to try a new idea, you know what’s going to happen. The trends are clear. So there will be short term uncertainty and discomfort but you have to try something, with whatever resources you can muster 12:51:50 From Emyle Watkins to Host and panelists: A friend of mine started Equal Access Public Media - she’s working on building an pubic news outlet that creates news content that is accessible to people with disabilities - they have some cool ideas they are working on! 12:51:53 From Kerri Hoffman to Host and panelists: I wonder if we are asking the right questions. Sometimes it feels like we design the question based on the answers that are familiar to us. The Internet is mature, smart phones are not new, the aging of the audience is not a new identified problem. What gets in our way of progress? Capital? Vision? Collaboration? Our disaggregated governance? How do we shift our problem-solving muscle. The relationship between content/technology will be more connected moving forward not less. 12:51:58 From Lynne Bader to Everyone: Passport is a great service for the middle of the country, but in the beginning, was not as lucrative a product as it could have been for border stations. We serve a large greater Toronto audience who are fierce supporters, and Passport just ticked them off because of rights issues making this content unavailable to them. Since then, we've been thankful this problem is getting more attention for newer productions and securing older ones. Thank you! 12:52:02 From Darice Pauselius to Host and panelists: Helpful starting point for the social / web space https://www.accessible-social.com/ 12:53:14 From Samantha Reeb to Everyone: @Kristen Thank you for the response. I guess the take away is that any step towards the new idea, is better than not making any step at all. 12:53:17 From Amanda Upson to Everyone: In case resources are useful: accessibility checklist: https://feaw.org/accessibility-checklist and https://www.fwd-doc.org/toolkit and https://www.fwd-doc.org/engagement-pack 12:53:46 From Kristen Muller to Everyone: @Kerri- good point. I’d add level of dissatisfaction was not high enough until COVID hit and then the audience shift from radio became undeniable 12:54:15 From Mark Stender to Everyone: Yep! Just like making music...use your audience to help steer your success 12:54:19 From Kristen Muller to Everyone: @Samantha- the goal is not instant success, the goal is forward momentum 12:54:21 From Deborah Moeller to Everyone: Thanks for the resources! 12:54:34 From Julie Drizin to Host and panelists: On people with different abilities and disabilities: GBH is the leader on this through its invention of ways to serve both deaf and blind listeners and viewers over decades. GBH and Current recently sponsored and event on disability in front of the camera/mic and behind and on staff. It featured a filmmaker with a new documentary on disability. It was a terrific online event, very well attended, and inclusive. https://www.wgbh.org/events/disability-pride. https://www.youtube.com/watch?v=aYrXxYe-15U 12:54:50 From Emyle Watkins to Everyone: A friend of mine is working on a public media outlet that is addressing some of these accessibility issues - Equal Access Public Media https://equalaccesspublicmedia.org/ 12:55:09 From Jack Conely to Everyone: Thank you everyone...! been a very interesting discussion. Best wishes to you all. - Jack Conely - WEDU Tampa, FL. 12:55:13 From Amanda Upson to Everyone: Thanks, everyone. If you’d like to be involved in designing process to increase disabled filmmakers in public media and increasing reach to disabled audiences, please consider indicating your interest here: https://forms.gle/Q3w9w34Js81USvAA6 12:55:36 From Susan Cadot to Everyone: In tapping new talent from in-house, we had a production assistant from Venezuela with a degree in journalism. We asked him to create a digital series called "Aqui en Oklahoma" to inform and connect with the state's growing Hispanic residents. The shorts are well received and won an Emmy last year after just one year in production. I now want to expand the effort. 12:55:54 From Darice Pauselius to Host and panelists: AMEN! 12:56:11 From Lynne Bader to Everyone: @Emyle Watkins - Share in the chat the work you are doing - a great model for other stations! 12:56:14 From Ian MacSpadden to Everyone: AZPM getting a lot of response with PODCASTS - Our Tapped (water issues) had some of Apple's most listened to Podcasts when the series ran. 12:56:32 From Kerri Hoffman to Host and panelists: I hope we use this opportunity to strengthen the glue/web between us all and that we share a technical infrastructure vision that invests in making local markets as strong as they can be. Focused on $ and efficiency. 12:56:35 From Rachel Raney to Host and panelists: This is the same challenge with our fans on YouTube! Bringing them into the funnel... 12:56:46 From Noelle Muha to Everyone: I was able to donate to LAist via Apple Pay when viewing a digital article about the fire coverage - so effective! 12:57:23 From Emyle Watkins to Everyone: Good point Lynne - we’ve also been modeling use of transcriptions, alt-text and plain language in our disabilities beat to meet the needs of people with disabilities who need to access the news in multiple formats - https://www.wbfo.org/wbfo-disabilities-desk 12:57:25 From Lynne Bader to Everyone: 👏 to @Noelle Muha 12:57:33 From Alisa Barba to Host and panelists: Requires a discipline AND a significant new workflow and culture change. 12:57:39 From Steve Bass to Everyone: Great point, Kerri. As i wrote in my Current commentary, we need a new approach to public media tech. the current approach of PBS doing stuff for TV stations and NPR for radio stations is not working for the kind of tech we need going forward. It's time to reinvent it. 12:58:09 From Alisa Barba to Host and panelists: “Start with the problem you’re solving for someone and work there”. NICE 12:58:55 From Kristen Muller to Everyone: That was v cool 12:59:11 From Chad Davis to Everyone: Quickly plugging our next webinar (2/20 @2pET) before we hit the top of the hour: Innovate with Current: The Secret History of Public Media https://uwmadison.zoom.us/webinar/register/WN_lLbHY5HBSpiVxJJjnXLDsg 12:59:51 From Fran McQuade to Everyone: Yes - Partnerships! 13:00:20 From Scott Cummings to Everyone: Thank you all for this webinar! I’m looking forward to the next one. 13:00:32 From David Huppert to Everyone: PSA: Please make sure to select “everyone” in the chat if you’d like your message to go to everyone. 13:00:37 From Brent Slane to Host and panelists: Thanks All! 13:01:05 From Andrew Kuklewicz to Host and panelists: +1 podcasts, and public media tech - sign me up! - but we all have 90% of our time on our day jobs, so really doing something new and different is hard when trying to find the time and resources to do 13:01:07 From Susan Cadot to Everyone: Thank you for sharing the far reaching ideas delivered by all of the panelists today. Much to think about. 13:01:15 From Amber Samdahl to Everyone: Innovate with Current: The Secret History of Public Media: https://uwmadison.zoom.us/webinar/register/WN_lLbHY5HBSpiVxJJjnXLDsg 13:01:16 From Amanda Mountain to Everyone: This a fun thought-starter to think about more expansive, creative ways to think about revenue opportunities from our public media ethos: 13:01:18 From Lindsay Quisenberry to Everyone: Thank you so much for your time this was invigorating 13:01:18 From Amanda Mountain to Everyone: https://ewanitymarketing.com/how-brands-can-use-a-values-based-approach-to-align-with-their-consumers/ 13:01:26 From Joe Harrell to Everyone: Thank you so much, Chad and all. Great stuff. 13:02:15 From Jennifer Mullins to Everyone: Thank you so much for the incredible dialogue! This has been extremely beneficial. 13:02:23 From Tony Papa to Everyone: Thank you all - Great Conversation ! 13:02:23 From Amber Samdahl to Everyone: Public Media Innovators future and past webinar recordings can all be found here: https://publicmedialearns.instructure.com/courses/237/pages/events 13:02:26 From Julie Drizin to Host and panelists: THANKS to NETA’S PUBLIC MEDIA INNOVATORS for inviting Current to host and co-sponsor this important discussion. We look forward to presenting more webinars on this topic. Many in our field have thoughts and ideas about the future of public media. We all are invested in helping public media thrive and survive in a landscape of plunging listenership and viewership and aging audiences, changing demographics of the U.S. and a new generation of American who get their information and programming on YouTube, influencers on Tik-Tok, and not territorial radio and TV. Lots of challenges with federal funding and DEI. We need to talk. Please pitch story ideas and commentary proposals to Current. pitch@current.org 13:02:29 From Cheryl Devall to Everyone: Bien merci á tout! 13:02:39 From Amanda Upson to Everyone: Thanks for the webinar and thanks to everyone who is thinking of how to serve audiences and strengthen public media. 13:03:11 From tom calderone to Host and panelists: Truly an amazing panel and topic. We made this mandatory for the Buffalo Toronto Public Media…great feedback in the room 13:03:39 From Brigid Jaipaul-valenza to Host and panelists: We get in the way of our progress 13:04:02 From Alexis Richardson to Everyone: Thank you, everyone! 13:04:12 From Chad Davis to Everyone: Next month’s webinar: https://uwmadison.zoom.us/webinar/register/WN_lLbHY5HBSpiVxJJjnXLDsg 13:04:45 From Mark Stender to Everyone: Fantastic session...looking forward to Part 2! 13:05:54 From Chad Davis to Everyone: Description of Part 2 next month: We all know the origin story of public media—the 1960s, Lyndon Johnson, the Public Broadcasting Act, the premiere of Sesame Street, and NPR’s first broadcasts. But public media’s spirit of innovation, mission-driven storytelling, and fearless experimentation started long before that—over 100 years ago. In this webinar, Current’s Mike Janssen leads a thought-provoking conversation with the next generation of public media historians, Josh Shepperd (University of Colorado, Boulder) and Allison Perlman (University of California, Irvine). Together, they’ll uncover how past innovators in public media navigated emerging technologies and shifting audience behaviors—struggles that feel familiar today. Long before PBS and NPR, pioneers like us rose to the occasion. Their stories offer inspiration and practical lessons for shaping the next era of public media. 13:06:04 From Amy Shumaker to Everyone: As a career public media professional, my head is spinning. Thank you so much for this discussion. Looking forward to the next one. Great job! 13:06:27 From Kerri Hoffman to Host and panelists: well said @steve 13:06:37 From Chad Davis to Everyone: That link reg link again: https://uwmadison.zoom.us/webinar/register/WN_lLbHY5HBSpiVxJJjnXLDsg 13:07:16 From Rima Dael to Everyone: plus 1 to all of what Steve said. not included here are community stations, hbcu radio and Tribal stations!! 13:08:01 From Steve Bass to Everyone: yes to that, Rima. They are part of the ecosystem even if not considered part of the "system." 13:08:23 From Ian MacSpadden to Everyone: Commercials are finding their future - https://www.tvtechnology.com/news/scripps-gray-nexstar-sinclair-form-powerhouse-atsc-3-0-wireless-data-delivery-joint-venture 13:08:26 From Mark Stender to Everyone: I agree, Kristen....there are things we should certainly preserve in the interests of our public audience but change doesn't always have to be bad 13:08:26 From Kerri Hoffman to Host and panelists: 100000% 13:08:43 From Amanda Mountain to Everyone: We don't all have to be all things to all people, but together we can create and defend our collective communities sincere and growing desire for a real "public square." It's just going to take us all breaking the boxes we put ourselves in (radio vs TV; npr vs PBS; rural vs urban; etc.) and making new, bigger boxes that align better with today's opportunities. 13:08:43 From Ian MacSpadden to Everyone: We should own content and emergency alerting... 13:08:46 From Kerri Hoffman to Host and panelists: XO! 13:09:06 From Rima Dael to Everyone: @chad and @mike, please include in the next webinar Tribal, HBCUs and community stations as part of the history of public media!! 13:09:19 From Kristen Muller to Everyone: @Ian 100%. Also think we can own local elections and civic participation 13:09:39 From Rima Dael to Everyone: need to jump...thanks all! ♥️ 13:10:03 From Melissa Harmon to Everyone: Thanks for this conversation, excited for part 2! Here’s to finding/building a new way of connecting with our local communities. 13:10:11 From Kristen Muller to Everyone: same 13:10:22 From Kristen Muller to Everyone: Heading to Red Note as we speak 13:10:43 From Noelle Muha to Everyone: See you on Red Note! 13:10:44 From Lynne Bader to Everyone: EXACTLY NATHALIE!!!! 13:10:45 From Kristen Muller to Everyone: Knitting clubs! 13:10:49 From Steve Bass to Everyone: the part of emergency alerting/services that needs more focus is the content. What is so powerful about the work that its occurring in LA and before that Western NC, is the combination of a resilient technology (radio) and having boots on the ground to ensure that good information is being shared. In my view, there's too much emphasis on the tech part of this (such as ATSC 3) and not enough on other parts of the role. Both are critical. 13:10:54 From Elyse Breeze to Everyone: 👏👏👏👏 13:11:03 From Greg Fitzgerald to Host and panelists: Hopefully you’ll share the Chat content along with a link to the recording. Great notes to digest! 13:11:21 From Danielle Gabamonte to Everyone: 25 here and it's so true 13:11:36 From Kristen Muller to Everyone: Im excited that there are people under 30 invested in this challenge 13:11:39 From Chad Davis to Everyone: Greg, the chat will be shared. 13:11:45 From Andrew Kuklewicz to Host and panelists: Pretty deep into the zoom to finally talk TikTok - and kinda surprised bluesky (and/or mastodon) and federated social networks in general didn’t come up 13:11:46 From Cristina Chillogalli to Everyone: That's what I have been thinking Nathalie. If you are not IN the age group we want to attract how are we going to do that!? 13:11:47 From Kerri Hoffman to Host and panelists: Thank you Nathalie - this is important. We have a high % of young people working at PRX and they see the media world differently. 13:11:51 From Devin Karambelas to Host and panelists: I’m 31 and I totally agree with you, Nathalie! 13:12:03 From Kristen Muller to Everyone: *under 35 13:13:26 From Steve Bass to Everyone: Tom, insisting from the top gets you part of the way. But not all the way! 13:14:05 From David Huppert to Everyone: Tell us what you really think, Tom! 13:14:07 From Danielle Gabamonte to Everyone: @Cristina I think if there's no one in your group that age that can help, you have immerse yourself in what that group likes. It's almost like keeping track of what trends any kids in your life like 13:14:08 From J.R. Rudolph to Everyone: Yikes 13:14:12 From Rick Bacigalupi to Everyone: Thank you to all! 👍 13:14:17 From christy may to Everyone: Great conversation today! Thank you. 13:14:17 From Heather Hare to Everyone: Thank you!! 13:14:19 From Amanda Mountain to Everyone: Here are some attributes of innovative product development: https://www.hypeinnovation.com/blog/peter-thiels-7-questions-for-product-innovation 13:14:25 From J.R. Rudolph to Everyone: Thank you! 13:14:26 From Amber Samdahl to Everyone: Public Media Innovators - https://publicmedialearns.instructure.com/courses/237/wiki Feb 20 webinar - Innovate with Current: The Secret History of Public Media: https://uwmadison.zoom.us/webinar/register/WN_lLbHY5HBSpiVxJJjnXLDsg 13:14:29 From Mark Stender to Everyone: Tom that was a great finish!!! 13:14:30 From Teena Wright to Everyone: thank you - awesome discussion!!! 13:14:30 From Susan Cadot to Everyone: Nice ....<3 13:14:31 From J.R. Rudolph to Everyone: Thank you for caring! 13:14:32 From Jenny Mauro to Host and panelists: Great! 13:14:39 From Deborah Moeller to Everyone: Glad I didn't miss the rant. 13:14:43 From Mark Stender to Everyone: Thanks so much everyone!!! 13:14:46 From Lynn Cornfoot to Everyone: Thanks all! 13:14:55 From Darice Pauselius to Host and panelists: Thank you! 13:14:56 From Patrick Kelly to Host and panelists: Thank you! 13:14:58 From Alexander Schumm to Everyone: This was great, thank you all! 13:15:00 From Cristina Chillogalli to Everyone: @Danielle I was also thinking maybe start employing them? If they're in it then what they put out, etc would be more agreeable and attractive to the desired groups? 13:15:01 From Eric Hyyppa | NETA to Everyone: Bravo, everyone. 13:15:02 From Xavier Blake to Everyone: Thanks everyone 13:15:06 From Amanda Mountain to Everyone: Thank you! 13:15:09 From Melissa Harmon to Everyone: Fantastic! 13:15:10 From Heather Hare to Everyone: I hope you can save and share the chat! 13:15:15 From Carol Yancho to Host and panelists: Great conversation 13:15:16 From Alexa Elliott to Host and panelists: This was wonderful, thank you! 13:15:21 From Carol Yancho to Everyone: Great conversation 13:15:23 From Karen Henry to Host and panelists: Thank you! Informative. 13:15:29 From Karen Everhart to Host and panelists: Thanks everyone! Great discussion! 13:15:37 From Danielle Gabamonte to Everyone: @Cristina definitely a great place to start! 13:15:46 From Gregg McVicar to Host and panelists: Awesome session! 13:15:54 From Amanda Upson to Everyone: Thanks. 13:16:05 From Amanda Upson to Everyone: Appreciate you asking the question on disabled audiences.