13:04:35 From Amber Samdahl to Everyone: Public Media Innovators https://publicmediainnovators.org 13:05:03 From Amber Samdahl to Everyone: How Public Media Stations Are Building AI Policies Thursday, July 16 10 AM PT / 1 PM ET https://uwmadison.zoom.us/webinar/register/WN_FZGOyoSkQ0qB4M9C1FNUsw 13:07:53 From Amber Samdahl to Everyone: Please feel free to add questions in the chat and we will ask them at the end 13:08:22 From Peyton Kidd to Everyone: Hi all!! My name is Peyton Kidd, I'm the video editor at Basin PBS down here in West Texas. Thank y'all so much for doing this. 13:11:00 From Ashley Rammelsberg to Everyone: I look at Reddit too much lol 13:11:21 From Catie McCarthy to Everyone: Hi! I'm Catie McCarthy, and I work in audience development at NOVA out of GBH in Boston. Thanks for hosting! 13:11:23 From David Boffa to Everyone: Reddit is probably the social site where I’m most active 13:11:24 From Heide Borgonovo to Everyone: Started our Reddit last summer and have had such a fun time with it! https://www.reddit.com/user/OceanStateMedia/ and https://www.reddit.com/r/RINews/ 13:11:48 From Molly Hart to Everyone: Hey there! Im Molly Hart from the Nine PBS Station in St. Louis. Our local STL subreddit is super active and helpful. 13:12:15 From Chad Davis to Everyone: I used it a lot less before they did their deal with Google and started showing up all the time as answers to queries. 13:13:48 From Amber Samdahl to Everyone: I’m on Reddit for books, games, and golden retrievers 13:15:53 From Robyn Hazen to Everyone: I’m in a few Mini Cooper subreddits. I use it to source answers to questions, including how to fix my dishwasher recently. 13:16:16 From Zack Waldman to Everyone: DC! Hi from GBH/Boston. Very curious if when your team has a web piece, video clip, etc. that you know will appeal to multiple subreddit groups - will you target the largest subreddit first and then repost to others? Or originate multiple different posts that are tailored to the vibe of each group? What's the approach there? 13:16:48 From Chad Davis to Everyone: Replying to "I’m in a few Mini Co..." Respect for the Mini Cooper. Former (and future) owner here. 13:18:43 From Chad Davis to Everyone: Something for post-webinar…this piece about organic fandoms on Reddit in THR: https://www.hollywoodreporter.com/business/digital/reddit-backrooms-hollywood-ip-1236622594/ 13:19:40 From Robyn Hazen to Everyone: Thanks for sharing! 13:20:02 From Chad Davis to Everyone: And this piece speaks to how much Reddit is tied into search: https://www.404media.co/it-is-trivially-easy-to-use-reddit-to-manipulate-ai-search-research-suggests/ 13:20:11 From Andy Kubis to Everyone: Curious how you cultivated those trusted relationships with mods of those subreddits. 13:20:15 From Anthony Papa to Everyone: Hi everyone, from Los Angeles and KLCS Public Media - Reddit is great for me when sourcing answers to questions, recommendations or web link recommendations to othersites for content/prodcuts I’m looking for. 13:21:01 From Tory Starr to Everyone: I’ve heard of Reddit for Publishers program, is that what you are referring to? 13:21:54 From Tory Starr to Everyone: (This is what I’ve read about, curious if you’ve had experience with it https://www.business.reddit.com/pro/publishers ) 13:22:46 From Anthony Papa to Everyone: Here is the NPR/Marketplace story to add to the previous comment from Chad - https://www.marketplace.org/story/2026/05/15/why-is-hollywood-buying-short-stories 13:25:09 From David Boffa to Everyone: Some niche reddit hobby humor: https://youtu.be/4ZK8Z8hulFg?si=TxUQ8fDvsdGmCSRf 13:25:33 From Vanessa Dennis to Everyone: We do have Reddit Pro (I think) it wasn’t called that initially I think. But we have access to analytics and tools as a news organization. Dan can speak more to how we got that in the first place 13:27:25 From Tory Starr to Everyone: Generally do you recommend that individual reporters build their own accounts/karma or engage via the PBS News account? 13:27:53 From Chad Davis to Everyone: Decode “flair” (“flare”?) for us. Like in Office Space? 13:28:18 From Alisa Bittner to Everyone: What are your thoughts on having reddit as one Of the visible share options on web based stories. Organic value? 13:28:39 From Tory Starr to Everyone: Exactly like in Office Space, Chad :) 13:29:50 From Hannah Grabenstein to Everyone: https://www.reddit.com/r/StudentLoans/comments/1sy1tss/hi_rstudentloans_im_the_pbs_reporter_whos_been/ -- my most successful /r/studentloans post 13:30:11 From Hannah Grabenstein to Everyone: all of my actual posts: https://www.reddit.com/user/PBSNewsHourHannah/submitted/ (including comments) 13:30:30 From Chad Davis to Everyone: Given the connection between Google and Reddit, and the rise of AI search, have you seen any traffic increases to your website that you can attribute to your work on Reddit? 13:31:38 From Amy Greenlaw to Everyone: Hannah I was just the 1000 post upvote! 🙂 13:32:18 From Hannah Grabenstein to Everyone: thank you!!! thrilled to break that threshold 😂 13:32:36 From Vanessa Dennis to Everyone: We have seen pretty decent growth in traffic directly from reddit but it is still dwarfed by Google in terms of referrals. I would say we are focused on building our footprint and reputation on Reddit more than using it as a funnel at this point. 13:36:04 From Tory Starr to Everyone: What kind of volume are you publishing on Reddit re: video? How does it compare to what you’re publishing daily on YT? 13:36:41 From Tory Starr to Everyone: lol sorry 13:36:47 From Vanessa Dennis to Everyone: Haha joking 13:37:00 From Alisa Bittner to Everyone: How do you handle negative or controversial comments 13:42:09 From Peyton Kidd to Everyone: Have you utilized Reddit much for softer stories? Human interest, arts, culture, etc? Have those performed as well, if so? 13:44:26 From Ashley Rammelsberg to Everyone: I shared a YouTube video we made in r/curiousvideos and r/puppeteering and it did pretty well re: softer stories 13:44:50 From Ashley Rammelsberg to Everyone: It was this video: https://youtu.be/Wz0RVFhI7LM 13:45:29 From Dan Cooney to Everyone: Sharing this here as well: https://wan-ifra.org/2026/06/rethinking-reddit-what-the-platform-means-for-modern-news-publishers/ 13:45:38 From Peyton Kidd to Everyone: That's awesome, thank you Ashley! 13:46:52 From Peyton Kidd to Everyone: Always gotta keep the reddiquette in mind :) 13:54:21 From Peyton Kidd to Everyone: Interesting, thanks so much! 13:58:44 From Chad Davis to Everyone: As we wrap, also possibly of interest, our webinar from last September on creating thriving digital communities (especially Discord): https://publicmedia.is/talking-about/creating-a-thriving-digital-community/ 14:01:05 From Tory Starr to Everyone: Thank you! 14:01:12 From Peyton Kidd to Everyone: Thanks again! This was great! 14:01:19 From Robyn Hazen to Everyone: Thank you! 14:01:20 From Amber Samdahl to Everyone: How Public Media Stations Are Building AI Policies Thursday, July 16 10 AM PT / 1 PM ET https://uwmadison.zoom.us/webinar/register/WN_FZGOyoSkQ0qB4M9C1FNUsw 14:01:21 From Hannah Grabenstein to Everyone: if your reporters or producers want to talk with me about how i use it, please feel free to reach out: hgrabenstein@newshour.org 14:01:30 From Anthony Papa to Everyone: Thank you very much for sharing - have a wonderful weekend, everyone. 14:01:37 From Dan Cooney to Everyone: dcooney@newshour.org 14:01:39 From Andy Kubis to Everyone: thank you so much!