Webinars

See how public media stations across the country are reinventing their approach to email newsletters — from daily flagship products and pop-up election explainers to newsletter courses and Substack experiments. Practitioners from Iowa Public Radio, LAist, Wisconsin Public Radio, and Vegas PBS share what they’ve built, what’s working, and what they’ve learned along the way in a show-and-tell format that lets you see real newsletters in action.

Presented by Current and Public Media Innovators.

Public media stations are rethinking “influencers” as collaborators, storytellers, and community connectors, not just marketing tools. This webinar explores how stations are experimenting with creators, short-form content, and new engagement strategies to reach audiences in more authentic and relevant ways.

Explore how NPR is integrating AI into newsroom workflows while maintaining editorial standards. Leaders share insights on tool evaluation, experimentation, and internal collaboration in a rapidly evolving AI landscape.

Join panelists Steve Bass, Nathalie Hill, Erik Langner, and Loira Limbal for an open and candid conversation about where public media finds itself at the start of a new year shaped by uncertainty and change.

Explore how AI is reshaping search, discoverability, and audience behavior across public media. PBS leaders share practical insights into what’s changing, what remains consistent, and how organizations can adapt as AI becomes embedded in how people find information online.

Learn how Powwow Bound: A Menominee Homecoming was developed through a collaborative, community-centered process with Menominee advisors and partners. This conversation highlights lessons around relationship-building, cultural responsibility, and co-creating interactive stories in public media.

Explore how public media organizations are rethinking revenue in a digital-first landscape. This conversation examines emerging funding models, small-scale experiments, and practical strategies for moving beyond the traditional on-air pledge drive.

Explore how public media organizations can build inclusive, engaging digital communities beyond likes and shares. This conversation shares lessons from KQED’s work on Discord, including strategies for onboarding, moderation, and fostering trust and belonging online.

Join Creative Hustle authors sam seidel and Olatunde Sobomehin from the Stanford d.school for an energizing conversation about charting your own creative path — one that connects your gifts, goals, and the communities you care about. Whether you’re an educator, producer, or strategist, this session will offer tools and frameworks to help you think differently about ambition, values, and impact.

Learn how embracing uncertainty can strengthen decision-making, teamwork, and well-being in a rapidly changing world. Drawing on her book Uncertain, journalist and social critic Maggie Jackson shares new science, three practical modes of “uncertainty-in-action,” and strategies for navigating the unknown with more confidence.

Join Dr. Brittne Kakulla, Senior Insights Manager at AARP, as she shares groundbreaking research on the 50+ gaming community – a rapidly growing, highly engaged audience that public media can’t afford to overlook. Learn why older gamers are an untapped opportunity, what they want from game experiences, and how public media organizations can think differently about intergenerational play, content, engagement, and innovation for this key demographic.

Explore practical, hands-on ways public media marketing, communications, and digital strategy teams are using AI to work faster and create stronger content. You’ll learn how to generate SEO-friendly descriptions, draft on-brand social posts, and write accessible alt text, then leave with downloadable prompts, links to custom GPTs, and practical ideas you can use right away.