How PBS News Innovates with Reddit

[Chad Davis]
Hey, everybody. I’m Chad Davis, the chief media strategist at Nebraska Public Media and co-founder of Public Media Innovators. Welcome to our June 2026 webinar. Very excited to have the folks from PBS news with us today, to talk about Reddit. They are reprising a session that they did from the PBS annual meeting in Austin.

And, Amber and I saw it and we were like, we got to totally get them, like on the webinar. And like, we cornered them in the hallway in the hotel a little later. And and here they are. So we very much appreciate that they, agreed to kind of come and talk with us all and, tell us a little bit about, how they are using Reddit.

Quick, thank you to our friends at NETA who, help us in promoting these webinars. And also just a bit of housekeeping.

Our webinar for July, is going to be on July 16th. It’s going to be one of our collaborations with Current, and we are going to be looking at the topic of AI policies.

So, I think there’s a link that’s going to be in the chat at some point. You can hop over to that, but it will be published in other places as well. So without any further ado, I think I’m gonna hand it over to Dan. Dan?

[Dan Cooney] 13:06:08
Sounds good. Thanks so much for having us and really excited for this. I’m going to share my screen here just so we have

[Dan Cooney] 13:06:17
the right thing here, hopefully everybody’s seeing. Yep, looks like everybody’s seeing the presentation. Our text issues seem to be all fixed. But thanks so much for joining us.

[Dan Cooney] 13:06:31
We’re going to talk about Reddit. I’m… I’m Dan Cooney, I’m the social media producer coordinator at PBS News. I manage the core social media team. We, we program to Facebook, to X, to Instagram, to Reddit, to

[Dan Cooney] 13:06:46
TikTok, YouTube, blue sky threads, you know, you name the social media platform. Our team really works very hard to make sure that all of our good journalism from PBS News, Washington Week, Horizons, Compass Points all gets out to our millions of followers across platforms

[Dan Cooney] 13:07:04
Vanessa, would you like to introduce yourself?

[Vanessa Dennis] 13:07:08
Sure. Thanks, Dan. Hi, everyone. I’m really here filling in for Travis Daub, who is at another conference today, but I’ve worked

[Vanessa Dennis] 13:07:16
With Dan and Travis for a long time and read it has been around for a while, but we’re seeing new growth there, so we’re excited to talk about this. I work on all parts of our digital strategy, really, but I work with

[Vanessa Dennis] 13:07:32
technology and supporter programs and emerging platforms. So thanks for having me.

[Vanessa Dennis] 13:07:39
Hannah, you want to introduce yourself?

[Hannah Grabenstein] 13:07:51
Sure, I’m Hannah Grabenstein. I am a general assignment reporter at PBS News. I’ve been here for about five years this go round and I sort of elbowed my way into doing this because I like to use Reddit to promote my

[Hannah Grabenstein] 13:08:04
story, and I have had some pretty strong success there. And something that the three of us often talk about.

[Dan Cooney] 13:08:08
Absolutely. Hannah’s one of our star reporters on Reddit, you know, sharing her stories, engaging in the subreddits and in the comments. And so we wanted to highlight that as part of

[Dan Cooney] 13:08:18
Our overall really good work at PBS News on Reddit. So, without further ado.

[Dan Cooney] 13:08:25
King Charles visited Washington, D.C. a few weeks ago and As part of our usual news coverage process, we clip videos from his speech to Congress and got that out as well as streaming that across our platforms

[Dan Cooney] 13:08:44
As part of that clip cutting process, we were able to get, the team was able to get a couple of those up onto Reddit. That’s in one place where he made some news, this was one of the clips we put on Reddit. He talked about executives being subject to checks and balances, which was a hugely

[Dan Cooney] 13:09:03
Newsy video, wanted to get that out to as many places as possible. So

[Dan Cooney] 13:09:08
I posted that video on Reddit in the law subreddit. Specifically, you see a GIF of that playing here in the presentation. Didn’t want to play the whole video, but that’s… you get a flavor of kind of what we… we publish there.

[Dan Cooney] 13:09:23
And that video on the Lost subreddit went like semi viral. It got 6 million views and 53,000 upvotes. That was to date, our biggest piece of like our most viewed piece of content on Reddit

[Dan Cooney] 13:09:40
15,000 shares, 2,100 comments, and that the power of Reddit in making news and information available in places where there’s great interest or there’s interest in the topic specifically

[Dan Cooney] 13:09:55
Because it had to do with checks and balances, that made it very topical for the law subreddit. So that’s a… that was a huge win for us. And so that also helped us build community around not only that piece of news, but also our

[Dan Cooney] 13:10:12
PBS News brand. This is a place… we’re a place that you can trust for this kind of content, and you know on Reddit, we try to be

[Dan Cooney] 13:10:22
a authoritative voice and a place where people can come to learn more. It built community, it built brand awareness, and it built a lot of engagement in this one bite. And those are all things that we want to do as social media and engagement professionals

[Dan Cooney] 13:10:39
I would ask who here is on Reddit. But I invite you also to share that in the comments if you’re there personally or professionally, we’d love to hear who’s using Reddit and how you use it.

[Dan Cooney] 13:10:55
Think of Reddit like a bunch of cocktail parties. Each subreddit

[Dan Cooney] 13:11:00
has a shared interest, and each subreddit has rules or decorum or lingo or inside jokes or acronyms. And it’s kind of a place where

[Dan Cooney] 13:11:15
You don’t want to like just start, you know, making your own rules. You will kind of want to see what the community is about. So here’s an example of where that’s come into play. We as PBS News will often post our videos in subreddits, but in some subreddits

[Dan Cooney] 13:11:30
There’s rules, how much you can post during the day, what kinds of posts you can post, do they allow native video? Do they allow just YouTube links? Do they want you to self-promote? Which

[Dan Cooney] 13:11:43
You know, as a news producer, that’s a lot of what we do. We’re promoting the work that we’re doing.

[Dan Cooney] 13:11:49
you know, I note in that second bullet there that posts can be links, text, pictures, videos, or what are called Ask Me Anythings. That depends on the subreddit, though. Some subreddits allow for

[Dan Cooney] 13:12:03
you know a variety of these kinds of posts, but some don’t. Some just want links. Some just want videos. Some just want text. Some don’t allow amaz unless you are the

[Dan Cooney] 13:12:15
you know, official AMA subreddit, where that’s all… that’s all it is, is AMAs. It’s a highly engaged audience, though, in… for all the rules and all of the decorum about Reddit, it’s really highly engaged. We find a lot of traction to our stories

[Dan Cooney] 13:12:34
through Reddit. It’s got 121 million daily active users and 471 million weekly active users, so you’re gonna find a lot of people who are interested in various different types of topics going to Reddit

[Dan Cooney] 13:12:50
To engage about those topics. So whether it’s news, I’m a member of the Hamburgers subreddit because I’m always curious to see photos of people’s, you know, hamburgers that they’ve either cooked or had at various restaurants. I’m, you know, a member personally of various book subreddits

[Dan Cooney] 13:13:07
I engage a little bit in some news subreddits personally, but I see that pretty regularly as a mod for the PBS News account

[Dan Cooney] 13:13:18
So it’s from news to politics to law to professional subreddits to teams you follow as a Pittsburgh Pirates fan. I’m in the Buccos subreddit. So like, that is a place where we can. I can engage with my fellow fans about

[Dan Cooney] 13:13:34
How

[Dan Cooney] 13:13:35
good or usually very terrible the team is. So it’s… it’s just a… it’s a great place to kind of engage in that… in that kind of fandom. There’s more than 100,000 of those various subreddits, so, yeah, lots of cocktail parties to be a part of.

[Dan Cooney] 13:13:51
And there’s potentially untapped audiences as a part of

[Dan Cooney] 13:13:56
your work as audience engagement professionals and digital producers. So I’ll go to the next slide here. So wanted to show a little bit about how we use Reddit. This presentation was mostly on video on Reddit from annual meetings. So what I have here is, in this slide is mostly video

[Dan Cooney] 13:14:16
We’re mostly publishing news events, so items from congressional hearings or items from you see on the upper left there the president’s State of the Union address. In the bottom right, you see Governor Abigail Spanberger of Virginia, her State of the Union response

[Dan Cooney] 13:14:35
We have items from the Jack Smith hearing when he testified. I believe that was early this year or late last year. We try to also get our own reporters work. You’ll see in the bottom left a post about Representative Al Green speaking to reporters after being kicked out of the State of the Union

[Dan Cooney] 13:14:54
That was from our White House correspondent, Liz Landers. And so we want to make sure that we highlight that work as well.

[Dan Cooney] 13:15:02
Law, politics, you know, Congress, those tend to be PBS News’ bread and butter topics that we publish about on Reddit. But it’s not just that we’re also publishing about health. We’re publishing about science

[Dan Cooney] 13:15:17
will engage in those subreddits as well, various subreddits, whether that’s public health or science or health. You can see in the bottom there the public health subreddit is where we

[Dan Cooney] 13:15:29
posted about Senator Cassidy quizzing the then Surgeon general nominee Casey Means. And we’ll also publish in our own PBS NewsHour subreddit, which I will get into a little bit later.

[Vanessa Dennis] 13:15:44
The law subreddit loves us and I love them. It’s amazing.

[Dan Cooney] 13:15:49
Absolutely. They provide an enormous amount of engagement and upvotes and comments. They engage quite a bit there. That is a highly

[Dan Cooney] 13:16:01
For lack of a better term, they, a highly engaged group of people who want our content, who are interested in what we have to offer and we appreciate viewers like them. So it’s good to see. I’ll also note a couple of other ways that we use Reddit in addition to video. So

[Dan Cooney] 13:16:19
I mentioned AMAs on the left, you’ll see a post where PBS News, and we’re trying a bold experiment late last year we we’ve done ask me anythings in the past. I’ll share some other examples in a bit here

[Dan Cooney] 13:16:36
But we try to really big experiment where we paired a regular Reddit text based AMA with a video component, a live stream component. And so we’re taking questions asked in Reddit, and we’re sharing them with our host

[Dan Cooney] 13:16:53
on the live stream on YouTube and then taking those videos, cutting them and sharing them back onto Reddit to answer Redditors questions about communicating science and fact-based information in a polarized

[Dan Cooney] 13:17:08
You know, a world filled with misinformation in this era that we’re in. Hugely successful experiment. We’ll probably try it again later this year. And I think we had like some close to 14 or 15 guests all together over several hours doing this AMA. So

[Dan Cooney] 13:17:26
Hugely successful experiment, and we’ll keep at it with that. We also do more traditional AMAs. You’ll see in the bottom right, I just spent my first year as a free man after being convicted and incarcerated for 23 years for a crime I didn’t commit

[Dan Cooney] 13:17:43
We spoke several years ago with the subject of a PBS NewsHour podcast called Broken Justice

[Dan Cooney] 13:17:52
We did 2 amas with him, one right after he was freed from jail, and one one year after during 2020 and lockdown. Those both went viral or like on the front page of Reddit for a time

[Dan Cooney] 13:18:10
You know, it’s about bringing really unique and really interesting stories in an interactive way. Sure, people listen to the podcast, and that was a highly engaged podcast and and got a lot of listenership. This was a way where we could take

[Dan Cooney] 13:18:24
the stories that we’ve been producing and and

[Dan Cooney] 13:18:28
add some interactivity with it, add some engagement aspect to it, and bring viewers right to Ricky, so he can answer their questions and Sean O’Brien, his attorney at the time.

[Dan Cooney] 13:18:41
Another way, another couple of ways we use Reddit is, we have really good relationships with mods of various subreddits. And so in the middle you’ll see the politics subreddit oftentimes when there’s a big event happening like the State of the Union

[Dan Cooney] 13:18:58
They’ll create what’s called a megathread, which includes links

[Dan Cooney] 13:19:03
to all kinds of different coverage of various of that event. And so at this point, without asking, they’ll just include our PBS NewsHour. The mods will include our PBS NewsHour coverage, which is really awesome to see

[Dan Cooney] 13:19:18
that we’re such a trusted source for not only the mods and that subreddit, but Reddit in general, that they will just link to our coverage. So you can see in the red arrows linking to our PolitiFact, our

[Dan Cooney] 13:19:33
Our PBS NewsHour coverage, you know, we include some PolitiFact live coverage of the speech. Our special live-streamed coverage on YouTube, whether that’s Trump’s State of the Union, a direct floor, our anchored coverage, a direct floor feed of the speech

[Dan Cooney] 13:19:50
And live ASL interpretation coverage of the speech. And we also have, they also included our live Q&A of major takeaways from the speech afterwards that we streamed.

[Dan Cooney] 13:20:03
The last example I give of how we use Reddit has to do with

[Dan Cooney] 13:20:09
The PBS NewsHour subreddit. Now, I will note, this was not something that we as NewsHour created. This was created by somebody else, and they invited us to be a part of the community and mod the subreddit, and so we work with others in that subreddit

[Dan Cooney] 13:20:25
to not only share the work we’re doing, but also we have… there’s a… there’s a PBS latest bot that shares the latest stories from the NewsHour website onto that subreddit, and we’ll also post videos there from time to time

[Dan Cooney] 13:20:42
It’s one of the There’s a lot of viewers and a lot of interest in that subreddit. And so it’s kind of a sandbox. We get to kind of play in there and work on engagement strategies with our audience there.

[Dan Cooney] 13:20:57
Vanessa, anything… anything to add there?

[Vanessa Dennis] 13:21:00
No, no, this is good.

[Dan Cooney] 13:21:01
Okay.

[Dan Cooney] 13:21:02
All good?

[Dan Cooney] 13:21:04
And so how have audiences responded to this?

[Dan Cooney] 13:21:09
Those stats you see there, more than 108 million views in the past six months to our posts. That’s not just video, that’s text. That’s link posts, that’s comments, that’s everything. Just in six months here at the NewsHour.

[Vanessa Dennis] 13:21:27
Using Reddit are closer to impressions than

[Vanessa Dennis] 13:21:31
than actual views. But yes

[Dan Cooney] 13:21:32
That’s right.

[Vanessa Dennis] 13:21:33
Reddit doesn’t give you, video views per se, it’s more like an impressions number.

[Dan Cooney] 13:21:40
That’s right. That’s right. How many eyeballs saw this versus like how many views of the video were actually seen. We also saw more than 650,000 upvotes in those six months.

[Dan Cooney] 13:21:53
So that’s the quantitative data. The qualitative data is we get a lot of comments about

[Dan Cooney] 13:22:00
how much they appreciate PBS and PBS news, how much they appreciate the work we do. You know, I… you can see some of them over here. Can we all take a moment and thank the people at PBS for doing doing an incredible public service

[Dan Cooney] 13:22:16
We’ve also had some people talk about in the comments, I’ve stopped my subscriptions to Netflix or various other platforms and I’m taking that money and donating it to PBS. So there is a huge amount of potential for reaching viewers

[Dan Cooney] 13:22:32
new and existing in… in Reddit. And so could not more highly recommend using this as a really cool engagement tool.

[Dan Cooney] 13:22:42
Sometimes we jump in the comments as well to, you know, thank viewers for their kind words, to offer help or feedback. Did that last week. One example being, there was a livestream

[Dan Cooney] 13:22:59
that we put out there of

[Dan Cooney] 13:23:01
there was a camera at the Kennedy Center. You know, viewers were very interested to see the changes happening there on Friday, whether Trump’s name would come down that day. There were a lot of courts. There were some court challenges happening that same day. And we were able to engage in the Washington, DC local subreddit

[Dan Cooney] 13:23:23
And share a link there. Viewers were very interested in seeing that, and so we engaged in the comments a little bit when it comes to that news story. Hannah also, who’s joined us here, engages with her stories on Reddit, you know, will share

[Dan Cooney] 13:23:39
hey, I’m working on such and such story. Tell me about your experiences. We’ll work with the mods and with the community at large in the subreddit. Hannah, do you have anything you want to share about that?

[Hannah Grabenstein] 13:23:52
I do. I really like using Reddit. I think it is the most

[Hannah Grabenstein] 13:23:58
Weirdly, like the most polite and like

[Hannah Grabenstein] 13:24:03
least cruel social media network to engage with people in. I also think that people who are involved in a specific niche are very invested in it, and so they are aware of like

[Hannah Grabenstein] 13:24:15
Often what the jargon is or what the nuances are to that specific like topic. I’ve done a lot of reporting recently on student loans and the ways that student loan repayment options are changing and student loan debt is increasing

[Hannah Grabenstein] 13:24:29
So I’ve been very active in the student loan subreddit and have had a handful of posts there that have had like really to my like in my history, like really successful engagement. And I feel

[Hannah Grabenstein] 13:24:42
good about it for a lot of reasons, one of which is that I know that the public service journalism that I’m doing is going to the intended audience, people who are in… browsing the student loan subreddit are interested in student loan, student loan repayment, they have student loan questions, and my stories are directed to those people, so I know that it’s reaching the people who need to read it

[Hannah Grabenstein] 13:25:03
I am really active in Reddit in my own personal life. And so I’m very comfortable with using it, but I have a separate, obviously have a separate subreddit for my NewsHour posting. I’m PBS NewsHour Hannah, which I created before we rebranded to PBS News, and

[Hannah Grabenstein] 13:25:19
I wish I just looked back the other day to see if I could change my handle and I cannot. So I’m stuck with that forever, but it allows me to, I think, be like to

[Hannah Grabenstein] 13:25:31
be a clear, trustworthy, like, I am obviously who I say I am. There is no anonymity there. And it also allows me to give out my work email and my signal and like all kinds of like

[Hannah Grabenstein] 13:25:46
Anonymous ways to connect with people. I found sources on Reddit. I was literally just last night talking with somebody about a student loan story that I’m really… I’m kind of hoping I can pursue via Reddit direct messages. And I have done a lot of like interacting with people if people read my stories and they’re able to ask me questions about them

[Hannah Grabenstein] 13:26:06
Obviously, there’s so much that I can’t include in my stories, but there are plenty of like

[Hannah Grabenstein] 13:26:11
additional pieces of information that I have, people can ask me questions, and I feel like I’m able to sort of continue reporting the story out that way and sharing it with people.

[Hannah Grabenstein] 13:26:21
That’s some of my ready. Sorry, Vanessa

[Vanessa Dennis] 13:26:23
Traffic spikes occasionally from Hannah’s activity on Reddit as well. And I sorry if you mentioned this, Hannah, I missed it, but I wanted to point out that for local subreddits, Hannah has flare

[Vanessa Dennis] 13:26:36
subreddits, and it can be really important for your experts, your reporters

[Vanessa Dennis] 13:26:42
to get some of that in local subreddits.

[Hannah Grabenstein] 13:26:46
I also have communicated and I am very cognizant of the fact that subreddits do have those rules that Dan mentioned. And so I do a lot of communicating with the mods if I’m going to post asking for sources or if I’m going to post my own reporting

[Hannah Grabenstein] 13:26:59
Sometimes, especially if I’m just like a little wary of how it’ll be received with my own reporting, I’ll, you know, reach out and be like, can I promote my stuff here? And always, generally, before I ask for sources, I check with the mods because I feel like

[Hannah Grabenstein] 13:27:15
I don’t want… like, I’ve had stories where I’ve posted where it’s been taken down. They’re like, we don’t, we don’t self promotion here, which is annoying. But I always feel that way when I’m looking for sources.

[Vanessa Dennis] 13:27:27
Credit is definitely where I first learned about shadow banning. It was a long time ago we all got shadow banned for trying to post our content on Reddit. So figured that out.

[Dan Cooney] 13:27:35
Times have changed since then.

[Vanessa Dennis] 13:27:36
Do they still do shadow banning in Rena? I don’t know. Probably.

[Hannah Grabenstein] 13:27:39
I think so.

[Dan Cooney] 13:27:39
But there is some shadow banning. Yeah, that still happens on NewsHour” posts have gotten taken down. We’ve gotten comments from mods at times, like you can’t post that here, sorry, or no, we don’t allow that or which is unfortunate, but you know that we want to make sure that we’re mindful of the rules and mindful of

[Dan Cooney] 13:27:59
You know, respectful of the audience. It’s not just about us sharing our work, but also just being respectful of what they’re looking for as well.

[Vanessa Dennis] 13:28:09
I don’t mean to jump into the comments. We can go back. But Hannah, you should post an example of your we’re talking about a URL, or you could see the flare.

[Hannah Grabenstein] 13:28:18
I will do one of my most recent ones from the student loan. I’m really have a good relationship with one of the mods, who’s also one of my sources for the stories. So they flared me. One other thing that I wanted to say was that like I

[Hannah Grabenstein] 13:28:34
Enjoy communicating with people on Reddit in a way that I do not enjoy communicating with people on Instagram or X or TikTok. Like, you know, you put your stories in your

[Hannah Grabenstein] 13:28:46
face sometimes out there, and people could be like

[Hannah Grabenstein] 13:28:49
just not as invested in the actual piece, and I really think that that is not the case on Reddit.

[Vanessa Dennis] 13:28:54
I’ll get to it in a minute. I have some comparison numbers, but I mean, I think TikTok, we get really great engagement too. Like we get tons of

[Vanessa Dennis] 13:29:02
Tons and tons of comments. But obviously it’s much more detailed in reddit, and it’s not just one liners. You can have

[Vanessa Dennis] 13:29:10
conversation. So the engagement’s much more valuable in Reddit.

[Dan Cooney] 13:29:15
Absolutely. And to that point, shortly before annual meeting, when we first gave this presentation, I actually from the PBS News account, got a DM from a viewer. They were like, I don’t have anything much more to share, but I freaking love your program. I’ve been watching for years now, and I’m so thankful for the great work that you all do. So to speak to that politeness that Hannah was talking about, like we get

[Dan Cooney] 13:29:37
that level of engagement and commentary, and it’s really awesome to see, especially when we work in an industry where there’s just

[Dan Cooney] 13:29:47
You know, some news is not the most positive in the world. So it’s great to see that and great to see that from our viewership because there’s humans behind the accounts and behind the admins.

[Dan Cooney] 13:30:00
I will head to the next slide. If you are interested in screenshotting, this is the one to do. So I will our recommendation is don’t sleep on Reddit video.

[Dan Cooney] 13:30:13
Create a user account for your station. As opposed to a subreddit. We don’t recommend creating a station subreddit. You want to be engaging in subreddits like within your community. So, for instance.

[Dan Cooney] 13:30:28
the station where we work, WETA, engages a lot in like the Washington, DC subreddit, because that’s their local area. And they do a really great job of, like, pointing out things like history

[Dan Cooney] 13:30:44
you know. We also have a great archive of various photos and and video from over the years. So they do a really great job engaging in in various subreddits. They also have built their own subreddit where they’re building an audience and and

[Dan Cooney] 13:31:00
you know, engaging with them there as well. We recommend, you know, engaging in in in subreddits that have been built up. Build relationships with subreddit mods. So

[Dan Cooney] 13:31:14
DM them. Hey, we’re so and so from our station or from this show. We’d love to be able to post here, or hey, we’d love to just start a dialogue. Would you be interested in anything we have to offer?

[Dan Cooney] 13:31:28
As I noted before, contribute to established subreddits that match your community and your audience’s interests.

[Dan Cooney] 13:31:34
And engage with others’ posts about you. Sometimes

[Dan Cooney] 13:31:38
PBS News content that’s posted to various subreddits doesn’t come from us. It comes from other people. It comes from viewers, it comes from other people on Reddit, and feel free to engage in the comments, and if it’s appropriate, upvote that

[Dan Cooney] 13:31:52
to help it get seen more in the various communities where those links are posted. I also definitely recommend being respectful, editorially responsible, and nimble, because if there’s something happening, if

[Dan Cooney] 13:32:09
work on Reddit is getting promoted. You know, you’ve got a… you’ve got a window where it makes sense to engage. Sometimes there are times where I’ve missed things, and a few days later I’ll comment, but you know.

[Dan Cooney] 13:32:22
we’ll get some engagement out of it, but there’s really a window where it’s most helpful to engage. So

[Dan Cooney] 13:32:32
You know, you as a brand and in managing your brand accounts, you know, you want to encourage people to come enjoy your content. And so that’s what we recommend when engaging on Reddit

[Dan Cooney] 13:32:45
And now I will head. I will turn this over to Vanessa.

[Vanessa Dennis] 13:32:52
Sure, yeah, I just wanted to do some quick numbers of what we’re talking about on Reddit. I looked at like

[Vanessa Dennis] 13:33:03
close to 90, you know, close to 90 days worth of posts

[Vanessa Dennis] 13:33:06
And, Claude helped me pick down the video posts

[Vanessa Dennis] 13:33:12
We saw much higher views, reach

[Vanessa Dennis] 13:33:17
all those things from video posts on Reddit.

[Vanessa Dennis] 13:33:24
As you can see here, it was about 260,000 average views per video post versus 72,000 for link posts

[Vanessa Dennis] 13:33:32
3.6, I think that’s times more reach than link posts for videos versus articles.

[Vanessa Dennis] 13:33:39
And you know, I mean, we do have it tends to be

[Vanessa Dennis] 13:33:46
As many platforms honestly seem like they’re trending this way, but it’s a little bit

[Vanessa Dennis] 13:33:53
Peaky, you know, like we’ll have some big videos, and then some videos will be smaller, but we are starting to see more middle-of-the-road, which is kind of like what we like to see. I personally would rather have

[Vanessa Dennis] 13:34:04
A platform… I mean, I want the numbers to be worth our time, but it’s starting to even out a little bit, so we’re seeing the, you know, the kind of lower videos do a little bit better

[Vanessa Dennis] 13:34:16
Which I think signals health for us

[Vanessa Dennis] 13:34:21
You can go to the next slide, Dan.

[Dan Cooney] 13:34:23
Yep.

[Vanessa Dennis] 13:34:25
And then, in terms of how it compares to, like, other platforms.

[Vanessa Dennis] 13:34:32
the typeface problems of some of the text is a little garbled, but

[Vanessa Dennis] 13:34:39
So like I said before, views on Reddit are kind of closer to an impression. It’s not like a, you don’t actually know if the video played or not, but, but it’s not just like, it’s a decent number

[Vanessa Dennis] 13:34:55
So we saw 57 million impressions over the last, I think this was 3 months

[Vanessa Dennis] 13:35:02
And then you can see what we did on YouTube and TikTok for that time period. I mean, there’s been months when we’ve had, like, recently when we’ve had pretty big, several videos do really well on Reddit, where it’s kind of come close to TikTok

[Vanessa Dennis] 13:35:17
At times

[Vanessa Dennis] 13:35:19
And I saw just recently they started adding, you can reply in comments with video. So I just think Reddit is really starting to prioritize video more and more. And we’ve just seen really great engagement with it and people sort of appreciated there. The

[Vanessa Dennis] 13:35:35
is kind of open for it.

[Vanessa Dennis] 13:35:39
You know, it gives you, it’s not a huge portion of our traffic. I mean, Google still dwarfs everything, but you do see, you know, referrals from

[Vanessa Dennis] 13:35:54
Reddit, which you don’t see much of from YouTube or TikTok.

[Vanessa Dennis] 13:35:59
So that’s nice.

[Vanessa Dennis] 13:36:02
It’s nice that you can reuse the content with, you know, no one really cares if you’re just posting YouTube video or you’re just reuse your content, and you, you know can do one clip into several communities at once

[Vanessa Dennis] 13:36:13
So that kind of helps you reach different types of people

[Vanessa Dennis] 13:36:19
And yeah, that’s kind of a an overview.

[Vanessa Dennis] 13:36:25
So I think that’s the end of our presentation, and we could go into questions, right?

[Dan Cooney] 13:36:30
Yep, that’s all

[Dan Cooney] 13:36:32
It’s all there.

[Vanessa Dennis] 13:36:34
Tori has like six questions for you, Dan, in the chat.

[Amber Samdahl] 13:36:34
Great.

[Amber Samdahl] 13:36:39
There’s a great amount of questions and people feel free to continue to add all really good questions. I can read them off and you all can answer the first one that came in

[Amber Samdahl] 13:36:55
was from Zach from GBH in Boston, who’s very curious if when your team has a web piece, video clip, etc, that you know will appeal to multiple subreddit groups

[Amber Samdahl] 13:37:05
Will you target the largest subreddit first and then repost to others or originate multiple different posts that are tailored to the vibe of each group? And I imagine the rules within those communities. So what’s your approach?

[Dan Cooney] 13:37:17
Good, good, good question. And hi, Zach. Good to see you. I look at it kind of from topics. So if I am, if we’re doing a story about the Supreme Court, for instance, and I know that that’s going to be of huge interest to the law subreddit, I’m going to get it there first

[Dan Cooney] 13:37:34
There’s also a SCOTUS subreddit. There might be a Supreme Court subreddit. There might be, it may work well in politics as well. It’s not necessarily that I’m thinking about it from an audience, like, size of audience perspective. I’m thinking more about it from a topic perspective

[Dan Cooney] 13:37:51
There is some amount of audience consideration in there. Like for instance, with the loss of Reddit as Vanessa noted earlier, that is a very highly engaged subreddit for our content. They are very interested in what NewsHour” has to offer, so we will make sure that we program

[Dan Cooney] 13:38:11
First, and then also go to the other subreddits because you know if they’re not a part of the law subreddit, we also want to make sure that we put it in the right places for other audiences.

[Dan Cooney] 13:38:21
Reddit calls that cross posting.

[Dan Cooney] 13:38:24
But I look at it from a topic perspective first.

[Amber Samdahl] 13:38:29
That’s great advice. And then just a quick before we get into the details, was this like an organic thing that came about? Did you have a strategy for when you first started exploring Reddit?

[Amber Samdahl] 13:38:43
And how should local stations be thinking about that?

[Dan Cooney] 13:38:48
At least from my end, I had always seen PBS NewsHour content get shared on Reddit a ton. You’d see it pop up in Chartbeat. And I remember going to some sessions at like ONA or

[Dan Cooney] 13:39:03
One of those conferences of reading about, you know, the power of Reddit, and I was like, you know, we as NewsHour have a really cool opportunity here. I know we had also done some

[Dan Cooney] 13:39:14
some amas over the years, and so wanted to create a NewsHour presence. And so worked with Vanessa and with other members of the staff here at NewsHour with Nick Masella, with Travis Dobb, Sarah just our senior executive producer to, you know.

[Dan Cooney] 13:39:33
create that presence, and we used it for AMAs with Lisa Desjardins, with Amna Nawaz. We used it for AMAs with William Brangham, with… with, Broken Justice Podcast, which I mentioned recently

[Dan Cooney] 13:39:49
And then we also used it sparingly as a link publishing platform, and then just recently, you know, within the last few years started in on the video aspect of it, and you know we’ve seen that really take off. And so that’s

[Dan Cooney] 13:40:05
That plus some of the current events that have been happening with public media have really gotten us to a place where we this is a really cool tool

[Dan Cooney] 13:40:16
to engage with audiences in a whole different way than we ever have before.

[Vanessa Dennis] 13:40:21
Dan deserves a lot of credit here though, because for a long time we’ve played around with it. Like we have some, you know, ghost accounts floating out there where we’re like, who owns that account?

[Vanessa Dennis] 13:40:34
But, you know, Dan really organized it and kind of took it on personally in terms of

[Vanessa Dennis] 13:40:37
feeding it a little bit more carefully and engaging with the… there’s a decent size

[Vanessa Dennis] 13:40:45
NewsHour subreddit, that is… that was not… it was not started by us, right? Someone else

[Dan Cooney] 13:40:50
Was not started by somebody else started it, but they did invite us to join and help mod it.

[Vanessa Dennis] 13:40:56
Yeah.

[Dan Cooney] 13:40:56
It’s been helpful.

[Vanessa Dennis] 13:41:00
Yeah, you should, I saw a question in there about

[Vanessa Dennis] 13:41:05
How you interact with mods, like if you have any tips on that

[Dan Cooney] 13:41:11
I think, at least from my perspective, it’s just, and Hannah also from her vantage point, I mean, it’s just DMing, it’s direct messaging the mods of various subreddits. When you go to a subreddit, you can see on the right there’s a column on the right that says contact the mods

[Dan Cooney] 13:41:30
And that’s a cool… that’s a way to kind of just interact with them and say, hey, I’m so-and-so from this station, you know, we’re looking to help build our presence on Reddit. What recommendations do you have

[Dan Cooney] 13:41:44
Use, you know, mods are volunteers. They are not paid to do this. They do this out of the goodness of their heart, most of them. And, you know, they… I think, would really appreciate to hear from

[Dan Cooney] 13:41:58
you know, stations and from publishers, rather than just going in like a bull in a china shop and just publishing your stuff. It’s how can we best work on serving the audience that you have here? Or are you not interested in what we have to offer? And that’s okay, too.

[Dan Cooney] 13:42:14
But there’s a really great opportunity there.

[Hannah Grabenstein] 13:42:19
I’ll also add that mods are the ones who can add flair. So if you’re looking to make yourself look legitimate, they’re the ones to message and be like, hi, I’m the real whatever. This is our real actual thing, and they might like ask for proof, but then in the end they can give you a little thing that says

[Hannah Grabenstein] 13:42:34
Reporter, PBS News, or whatever, and that does come across as more authentic, because it is

[Vanessa Dennis] 13:42:40
Did you add that flare example in the chat, Hannah?

[Hannah Grabenstein] 13:42:43
If you go to the link that, yes, is the short answer.

[Vanessa Dennis] 13:42:45
But the student loan. Yeah

[Hannah Grabenstein] 13:42:47
And I have different flare in different subreddits. So

[Vanessa Dennis] 13:42:49
So it’s up at the top, if you click on her student loans link, there’s a little gray and white flag next to her name that says reporter PBS News.

[Vanessa Dennis] 13:42:59
That’s the

[Hannah Grabenstein] 13:43:00
And

[Hannah Grabenstein] 13:43:01
different sub words will deal with it in different ways. And so, like, sometimes they’ll be like real reporter or like verified, or just like anything to make it

[Hannah Grabenstein] 13:43:10
like real.

[Dan Cooney] 13:43:10
That’s right. And we should note flare is very important in various subreddits like you noted, Hannah, in the politics subreddit, I think we have a flare that just says PBS NewsHour in underreported news, we have one that says news like news station or like verified news station or something like that. There’s also

[Dan Cooney] 13:43:31
a way as NewsHour, we were able to get, similar to what Twitter had, a check mark that shows that we are who we say we are. And that also is another indication that we’re verified. So multiple different ways. And I noticed, I saw in the comments, I think it might have been Tori was talking about Reddit

[Dan Cooney] 13:43:49
Pro, and we do have that. It does give us some analytics. Reddit’s not as well built out in terms of analytics. It also does give us some information about, like, where our content is kind of being talked about. There is a page in which you can

[Dan Cooney] 13:44:07
Apply for that. I don’t know what the

[Dan Cooney] 13:44:11
I don’t know what the parameters of that is or are at this point, but it is available.

[Vanessa Dennis] 13:44:16
I kept applying for it and then I realized that we already had it.

[Vanessa Dennis] 13:44:24
I was like, why are they not getting back to me? I was like, I got to find this guy at a conference. And then I was like, oh, wait, we had

[Vanessa Dennis] 13:44:30
There’s more tools in there that we’re not using though too. Like I think there’s a way you can like get more alerts around kind of like that I think it was Hollywood Reporter story that Chad shared. There’s more you can do in Reddit Pro in terms of

[Vanessa Dennis] 13:44:46
Using it for finding

[Vanessa Dennis] 13:44:49
content ideas, basically that we’re not doing a ton with at the moment.

[Amber Samdahl] 13:44:55
There’s a question from Tori in the chat asking, do you recommend that individual reporters build their own accounts or engage via the PBS News account? So Hannah, you have your example here. What are kind of your recommendations for others?

[Hannah Grabenstein] 13:45:10
I just want to say, Dan, you are the one who is definitely the one to answer this question.

[Hannah Grabenstein] 13:45:14
I think I did it, like, without even really talking with Dan. This was like years and years and years ago. I just saw one of our, like, the person who had created the PBS News account was like, I just went back to see, was just linking my story out to other subreddits, and I was like, wait a second, I want to… I want to interact with this, and so I created one, and I was like.

[Hannah Grabenstein] 13:45:31
I wrote this story. I’m happy to answer any questions, and then I was like, hmm, maybe I should be posting my own stuff. And then I was like, hmm, maybe I should talk with Dan about this. So anyway, Dan, you answered.

[Dan Cooney] 13:45:43
I would definitely recommend it, kind of depends on bandwidth and resources. You know, if reporters want to start their own Reddits or their own Reddit accounts and and publish from those it’s you know it’s their responsibility and and

[Dan Cooney] 13:45:59
do communicate with us, you know, if we can be of service or of help in you

[Dan Cooney] 13:46:06
explaining Reddit lingo or Reddit jargon or the rules of Reddit. But my view is always

[Dan Cooney] 13:46:16
to kind of do, like, have a station subreddit, or a station… not a subreddit, I’m sorry, a station user account, and you know your team can manage that. And, you know, if reporters want to create their own, they’re more than welcome to and and

[Dan Cooney] 13:46:33
Many of them have seen success. Hannah is a great example of that from our team.

[Hannah Grabenstein] 13:46:38
I will also add that the PBS News subreddit is substantially more prolific than my interactions. I don’t really use it. It’s not like a primary source for me. Like I don’t go there all the time. And we are much more coordinated than we worked in the past now

[Hannah Grabenstein] 13:46:54
So I don’t, like, I was actually just gonna talk to you, Dan. I was thinking about posting a call out on Reddit, and, like, we have a whole system for posting call outs, and I was like, let me not do this, like, let me go through before we go about this. So while it might have been a little chaotic initially.

[Hannah Grabenstein] 13:47:09
And that’s my fault. We are like much more organized now.

[Vanessa Dennis] 13:47:13
I think it’s a good area to experiment with though. I mean, you know, as we think about trying to grow engagement on our side, like

[Vanessa Dennis] 13:47:21
I would imagine, Dan, you should answer this, but I would imagine we would do both things. I don’t think, I think we’d want individual reporters engaging where they’re experts, but we also may want to do more with our general account to weigh in more on comments

[Vanessa Dennis] 13:47:39
you know, address things.

[Dan Cooney] 13:47:40
Absolutely.

[Vanessa Dennis] 13:47:41
But certainly, like, individual reporters editorially have more freedom to

[Vanessa Dennis] 13:47:46
go a little bit deeper, I think, than we typically would as a faceless account.

[Dan Cooney] 13:47:52
Definitely. The engagement strategy is emerging from at least from our brand account. Definitely. You know, I would definitely recommend if you want your reporters to have Reddit accounts or if they start creating Reddit accounts very similar to how

[Dan Cooney] 13:48:08
you know, we all built for when reporters had their own Twitter accounts, some guidelines, some kind of some

[Dan Cooney] 13:48:16
Rules of the road. Here’s what we recommend, here’s what we don’t recommend. Here’s what you should post about. You know, please keep in mind the standards of our organization, all of those things, just some standards and guidelines would be highly recommended for individual accounts

[Amber Samdahl] 13:48:32
That’s good advice.

[Vanessa Dennis] 13:48:35
And do you answer Tori’s question about volume? I’m not sure how much you’re doing in comparison. I mean, obviously it’s much smaller than YouTube, but

[Vanessa Dennis] 13:48:45
Do you want to answer

[Dan Cooney] 13:48:47
Definitely. I will say at this point, it kind of depends on the week and also like what’s happening. So like this week we haven’t done as much posting, but we were able to get some stuff out from some reports that aired on the NewsHour

[Dan Cooney] 13:49:05
Our latest Pbs News NPR Marist poll just published, so we got the top line info was Trump’s

[Dan Cooney] 13:49:13
approval rating on the economy, only a third of Americans are approved of his handling of the economy, so that made sense to publish in both the politics subreddit and the economy subreddit, where we’ve also seen some success

[Dan Cooney] 13:49:26
You know, if there’s a week full of, you know, major congressional hearings or, you know, if there’s like the state of the union will post more video, but it really depends on kind of the news of the week and also what our bandwidth is, on

[Dan Cooney] 13:49:42
On any given week.

[Vanessa Dennis] 13:49:44
It’s a very manual process, like, we don’t… we don’t have a centralized… you use Reddit to post, right? You go to Reddit.

[Dan Cooney] 13:49:49
Yeah, yes. I will say it looks like, and we just started, we just hooked it to our Sprout presence. There is now an ability if you have Sprout social

[Dan Cooney] 13:50:01
to add your Reddit account there and to, you know schedule and publish from there. So if you have that, that is something that’s super helpful. Something we’re still kind of experimenting and exploring with, though, so

[Amber Samdahl] 13:50:18
Oh, that’s good advice. There is a question about what are your thoughts on having read it as one of the visible share options on web-based stories?

[Dan Cooney] 13:50:28
I mean, I think that’s a great idea if you have that capability to add that to your own site like

[Dan Cooney] 13:50:35
I think that’s awesome from where I sit.

[Amber Samdahl] 13:50:40
Great. I was going to ask, you mentioned in your recommendations to others about the importance of engaging with posts, like going in and engaging with people. Do you have specific recommendations on how to do that? How do you choose who to engage with? Related to that. How do you handle negative or controversial comments

[Amber Samdahl] 13:51:02
What’s your strategy around those?

[Dan Cooney] 13:51:05
It’s a great question and it’s more of an art than a science, quite frankly. We do our best to engage with comments, especially ones where we think that there’s a fruitful discussion to be had, or at least something that’s helpful

[Dan Cooney] 13:51:22
Or, you know.

[Dan Cooney] 13:51:25
more civilized, you know we’re not going to generally engage with ones where the commenter is typing in all caps, or, you know, there’s some sort of

[Dan Cooney] 13:51:35
You know, if there’s something constructive or some feedback that they have. you know we’ll acknowledge. Hey, thanks for the feedback, you know, or something like that.

[Dan Cooney] 13:51:47
But we tend to be very choosy when it comes to engaging in the comments. And that also goes through

[Dan Cooney] 13:51:57
Like anything we publish, we want to make sure that how we engage, you know, is over… somebody else also looks at it before we publish. I think that’s a very… that’s just a normal part of our editorial process. So, you know, it’s

[Dan Cooney] 13:52:12
It

[Dan Cooney] 13:52:15
It’s something we’re always playing with, always toying with and trying to figure out the best way to handle. And we’re always looking for the right comment to respond to as well.

[Vanessa Dennis] 13:52:26
We do respond from time to time if there’s some kind of

[Vanessa Dennis] 13:52:32
You know, we’ve had some incidents and we will put out public responses to

[Vanessa Dennis] 13:52:37
you know, corrections or certain events, have… I think we’ve put some corrections on Reddit before, like, in comments and things, haven’t we? Yeah

[Dan Cooney] 13:52:45
Yeah.

[Vanessa Dennis] 13:52:47
So if we do something wrong, we do try and acknowledge that. And I, you know, I think that helps with the audience, too, that, you know, acknowledging that

[Vanessa Dennis] 13:52:56
We make mistakes from time to time. And not just putting corrections on our website, but trying to

[Vanessa Dennis] 13:53:03
Spread that correction around to all the platforms that we publish. Not all the time, but

[Vanessa Dennis] 13:53:08
From time to time.

[Dan Cooney] 13:53:10
Absolutely.

[Amber Samdahl] 13:53:15
There’s a question from Peyton. Have you utilized Reddit much for softer stories, human interest, arts, culture, and how have those performed?

[Dan Cooney] 13:53:25
We definitely have. Not as much just because a lot of our coverage area tends to be politics and current affairs

[Dan Cooney] 13:53:37
There’s been a lot of that in recent years. So no no shortage of of interest and and topics to to delve into there. But yes, when there’s an opportunity to share human interest or arts, or especially arts and culture, because we have a whole vertical called Canvas

[Dan Cooney] 13:53:57
Those maybe don’t garner the same amount like the large amount of engagements, but you may get, like, better qualitative engagement than quantitative engagement with those kinds of stories. That’s generally what I’ve seen. It’s something that I think we as NewsHour can experiment

[Dan Cooney] 13:54:14
more with on Reddit. But that’s kind of where how I’ve seen it thus far

[Vanessa Dennis] 13:54:23
I think providing if you have video or providing

[Vanessa Dennis] 13:54:27
source material for conversation in specific subreddits is a good way to

[Vanessa Dennis] 13:54:32
handle some of those, too. I know, you know, like the WIDA team posts

[Vanessa Dennis] 13:54:37
photos and and kind of like conversation starters in in like local history subreddits and and local subreddits. And I think they’ve had

[Vanessa Dennis] 13:54:48
some success doing that.

[Dan Cooney] 13:54:51
One example I can think of off the top of my head is I think NewsHour, we as NewsHour” posted some of our Olympics coverage from the show. Obviously, we’re not the broadcaster of the Olympics, but we have

[Dan Cooney] 13:55:02
you know, things we can provide that maybe are of interest to the members of the Redditors in that subreddit. So and I think we got some good engagement out of it. So it’s something definitely to explore with the World Cup happening, and any other various

[Dan Cooney] 13:55:18
You know arts, sports, culture stories that we produce and work on

[Amber Samdahl] 13:55:25
Great. For local stations, who maybe haven’t gotten into Reddit yet or are thinking about it, do you have advice for where to start or how to start?

[Dan Cooney] 13:55:37
I would definitely recommend at least starting like a Reddit user account. So

[Dan Cooney] 13:55:44
You know, WIDA has the WIDA account. We have the NewsHour account. You know, figure out what your handle is going to be on Reddit and create that user account. At least

[Dan Cooney] 13:55:56
you know, get that so that it’s not… so that you have ownership over that branding, over that… over that account. You may not necessarily use it right away, but, like, use that time to kind of explore which communities you may want to be a part of which

[Dan Cooney] 13:56:15
map out a strategy. What do we have to offer that’s timely, that’s interesting to our audiences? Look at what’s being posted in those subreddits. Is it video? Is it links? What do they allow? What don’t they allow?

[Dan Cooney] 13:56:29
Reach out to mods that you might be interested, like, you know, if you know for WIDA, the Washington, DC subreddit, the Northern Virginia subreddit, the Maryland subreddit, the

[Dan Cooney] 13:56:41
Maybe there’s the Washington Nationals subreddit if they have MLB or baseball content or items along those lines that relate to the community where they are

[Vanessa Dennis] 13:56:54
And can I make an importantly, when you’re posting the content in the subreddits, think about not as a person who is sharing the content, but place yourself in the mental space of a person who is participating in the conversation. What about your content

[Vanessa Dennis] 13:57:08
Do you want to share? Like

[Vanessa Dennis] 13:57:11
you know. Don’t just share like a link to the whole story, like, share, you know, engage in the conversation with a specific item that might be interesting, or like, just make sure you put yourself in your headspace as like a active participate participant in the conversation, and not just

[Vanessa Dennis] 13:57:27
Sharing it as a person trying to get people to click on it.

[Dan Cooney] 13:57:31
That’s right. That’s right. Marketing like just

[Dan Cooney] 13:57:35
Naked marketing will not work on Reddit. They want to talk to a real person, they want an authentic connection with the brand that they’re, talking with. There have been numerous examples of AMAs that have happened

[Dan Cooney] 13:57:50
And

[Dan Cooney] 13:57:51
Reddit figures out that it’s not really the person they’re talking to, it’s their people, or something like that, and Reddit can turn on you in an instant if they sense that there’s something inauthentic about this. So that is really key

[Dan Cooney] 13:58:07
You know this in your work on Reddit, it’s not just a place that just

[Dan Cooney] 13:58:12
You know, post links and do nothing after the fact. It’s a place where you need to read the comments and, like, engage with the audience that’s there. There may not necessarily be any comments, and that’s okay, but that’s a… it’s a place to build community

[Dan Cooney] 13:58:26
Both quantitatively and qualitatively.

[Amber Samdahl] 13:58:30
That’s an important distinction, yeah. We’re almost at time. I’m going to ask one last question. As far as

[Amber Samdahl] 13:58:39
time commitment, how much time, again, thinking from local stations who are maybe exploring this, how much time would you say you all spend dedicated just to Reddit or for getting started? Like, is this a full-time job? Is this part-time?

[Vanessa Dennis] 13:58:56
I think the reuse component makes it a little bit easier, but Dan spends a lot of time having to think about

[Vanessa Dennis] 13:59:04
What

[Vanessa Dennis] 13:59:05
You have to write specifically for Reddit. So I don’t know. You go ahead and answer how much of your time you spend on this data.

[Dan Cooney] 13:59:09
Yeah.

[Dan Cooney] 13:59:15
As much as an hour a day, I wouldn’t say that I definitely spend an hour every day, you know working on Reddit things, but it could be as much as just because, hey, we’ve got a lot of stories that might be of interest to the Reddit audience. So let me spend some time figuring out like

[Dan Cooney] 13:59:34
Which subreddits to go to? Where are we not where we should be?

[Dan Cooney] 13:59:39
You know, how can I best let me read some comments and see if there’s a place where we can engage.

[Dan Cooney] 13:59:46
You know, I think, you know, once you get, there’s definitely going to be a large amount of initial investment, but you know afterwards

[Dan Cooney] 13:59:55
You can spend as, you know, as much as 15 minutes a day, or anything along those lines from a brand account perspective. Hannah, how much… I’d be curious to know how much you spend as a reporter.

[Hannah Grabenstein] 14:00:05
Almost never until I post a story. And then once my story is posted and I’m really trying to promote it, I will spend probably a handful of hours a day in the initial, like I’ll post it, I’ll go away for a little bit, I’ll wait for people to start engaging with it, and then I will return. I really, really like to interact with my audience and

[Hannah Grabenstein] 14:00:22
the people who read my stories, it gives me so much joy, and also I just feel like it’s kind of part of my job. And so I will spend a couple of hours, probably, if they’re, like, on the student loan one, then I

[Hannah Grabenstein] 14:00:32
posted, I’d like to read what people have to say, and then I will go back and answer questions and also add context and things like that. But when I’m not actively, like, promoting a story, I’m on Reddit in my personal life all the time, but almost never

[Hannah Grabenstein] 14:00:45
As, like, me, I just remembered that I had my subreddit last night. So I was like scrolling through it to see what happened, but I probably hadn’t been on it in like a week or two

[Dan Cooney] 14:00:54
That’s awesome.

[Amber Samdahl] 14:00:56
That’s great.

[Amber Samdahl] 14:00:58
All right, well, we are at time, so thank you so much, Dan, Vanessa, and Hannah. Fantastic information.

[Amber Samdahl] 14:01:08
Can’t wait to share this out, the recording out as well, but really appreciate you sharing your expertise with everyone. Chad, anything you want to say to wrap up?

[Chad Davis] 14:01:20
Just a reminder, our next webinar is going to be July 16th. It’s going to be one of our pairings

[Chad Davis] 14:01:26
Where we collaborate with Current, so… and again, I think the topic’s going to be AI policy. So everyone look for the registration for that coming out while it’s out, so you can find it, and it’ll be in the newsletter when I publish that next week. So

[Chad Davis] 14:01:41
Yeah, thanks everyone.

[Amber Samdahl] 14:01:42
Thank you, everyone.

[Dan Cooney] 14:01:43
Thank you all.

[Vanessa Dennis] 14:01:45
Thanks so much.