Applied AI for Public Media: Marketing, Social, and Digital Strategy

May 13, 2025

Looking to make your workflows faster, your content sharper and your social media posts more impactful? This hands-on session is designed for public media professionals working in marketing, communications, and digital strategy — from social media managers and digital content curators to marketing leads on any-sized teams.

Join the MarCom and Public Media Innovators PLCs as we showcase real-world examples of how our peers are using AI today, including how to:

Generate SEO-friendly descriptions for web and video platforms
Draft social media posts that fit your tone and goals
Create alt text for images to support accessibility

You’ll walk away with downloadable prompts, links to custom GPTs, and plenty of inspiration to take back to your teams. This is a practical session built for doers—bring your curiosity, your questions, and maybe even that caption you’ve been staring at too long.

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Panelists

Jonna Kelley

Jonna Kelley is the Marketing Director at KSPS PBS, where she leads smart, mission-focused marketing that builds real connection with the communities the station serves. With a background in communications, she cares deeply about meaningful engagement and clear, honest messaging. Jonna brings a creative mindset to her work and isn’t afraid to try something new if it helps tell a story that matters.

Mary Anne Lane

Mary Anne Lane serves as the Director of Educational Content at Georgia Public Broadcasting, where she oversees the development of content and resources for preK-12 educators and students. Prior to joining GPB in 2016, Mary Anne taught middle school English Language Arts in Atlanta, Georgia.

Jacqueline Lo

Jacqueline Lo is the Director of Interactive at South Florida PBS, where she oversees all of the organization's digital efforts. With her almost two-decade career in public media she users her experience and knowledge to collaborate across teams to create strategies that drive audience growth, enhance digital engagement, and advance innovative technological initiatives.

Mark Riechers

Mark Riechers is a digital content editor for PBS Wisconsin, helping producers and creators use technology to make their content sparkle online. A photographer, radio producer and writer, he has experience telling all kinds of stories, from the history of Milwaukee beer ads to processing death through game development.