SEO + AI: Best Practices for 2026

December 11, 2025

2025 was the year we all learned the phrase “Google Zero.” But whether you believe Google will completely stop delivering traffic to your organization’s website or not, AI is definitely changing how we get information from and find content on the internet.

Join PBS’s Richard Traylor, SEO Manager, and Emily Clark, Manager of Multiplatform Marketing, for a talk about what is changing (and more importantly what is not) now that AI has entered the chat on search and web browsers. If you saw Richard speak at the PBS Annual Meeting in Atlanta, this will be an evolution, 6 months on, of the information presented there. And if you missed that one, you don’t want to miss this one.

Panelists

Emily Clark

Emily Clark

Emily Clark is a Manager of Multiplatform Marketing at PBS where she specializes in paid media and paid search strategies.

Richard Traylor

Richard Traylor

Richard Traylor is the SEO Manager at PBS where he specializes in search engine optimization and strives to improve the search discoverability of public media content across Google and emerging search engines.